Highly-Rated 'Housing Equipment Showroom' Ranking: TOTO Takes 1st Place Overall, Panasonic 2nd, and Takara Standard 3rd (Oricon Customer Satisfaction Survey)
According to the Oricon Customer Satisfaction Survey results, TOTO won first place overall in the housing equipment showroom category, followed by Panasonic in second and Takara Standard in third.
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- 📰 Published: April 1, 2026 at 23:00
## Press Release Information
Title: Highly-Rated 'Housing Equipment Showroom' Ranking┃TOTO Takes 1st Place Overall, Panasonic 2nd, and Takara Standard 3rd (Oricon Customer Satisfaction Survey)
Subtitle: TOTO No. 1 for 'New Construction', Takara Standard No. 1 for 'Renovation'
Company: Oricon Inc.
Oricon Inc. (Headquarters: Minato-ku, Tokyo; President: Hisashi Koike; hereafter 'Oricon'), through its group company oricon ME Inc., announced the results of a customer satisfaction survey for 'Housing Equipment Showrooms' on April 1, 2026, at 2:00 PM on its official 'Oricon Customer Satisfaction®' website. The survey was conducted from a third-party perspective with actual service users. The ranking results are as follows.
**《TOPICS》**
- **【TOTO】** is No. 1 overall.
Ranked No. 1 in 4 out of 5 evaluation categories, including 'Product Displays' and 'Product Lineup'.
- **【Panasonic】** is 2nd overall, **【Takara Standard】** is 3rd.
- **【Cleanup】**, 4th overall, ranked No. 1 for 'Ease of Reservation'.
**―By-Purpose Ranking―**
- **【TOTO】** is No. 1 for 'New Construction', **【Takara Standard】** is No. 1 for 'Renovation'.
**―By-Region Ranking―**
- **【Panasonic】** is No. 1 in 'Kanto', **【LIXIL】** is No. 1 in 'Kinki'.
This survey was conducted via an online questionnaire targeting 1,936 people nationwide who had reserved and visited a showroom handling water-related equipment within the last 5 years to consult about housing equipment.
Based on preliminary research and corporate interviews, service-appropriate evaluation categories were established, and satisfaction was surveyed for each item. The results were compiled, and companies meeting the specified number of respondents were announced in 'Overall', 'By Evaluation Item', and 'By Division' rankings.
Oricon decided to release this 'Housing Equipment Showroom' customer satisfaction ranking again, acknowledging the market trend of increasing demand for used property purchases and renovations, driven by recent price hikes for new homes and a decrease in new housing starts.
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- Overall
- By Evaluation Item (5 total): 'Ease of Reservation', 'Ease of Use', 'Product Displays', 'Advisor Service', 'Product Lineup'
- By Division: By Region 'Kanto', 'Kinki'; By Purpose 'New Construction', 'Renovation'
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## **■【TOTO】 is No. 1 Overall, Ranking 1st in 4 out of 5 Categories Including 'Product Displays' and 'Product Lineup'**
This time, **【TOTO】** won first place in the overall satisfaction ranking.
In the evaluation item categories, it ranked first in 'Ease of Use', 'Product Displays', 'Advisor Service', and 'Product Lineup'. Notably, 'Advisor Service' and 'Product Displays' showed a 0.5 point difference from second place, a larger gap compared to other items. Actual users have given highly satisfied feedback regarding the thoroughness of explanations and the sense of security.
**～User Reviews for 【TOTO】～**
'The advisor's service was thorough and convincing.' (50s, female)
'They were kind, thorough, and answered all our questions. They also shared their personal experiences, which convinced us of the company's products.' (40s, female)
'The advisor's proposal and personality were great, and I felt at ease.' (50s, female)
'The explanations were easy to understand, and the layout of the displays was good. It was great to see the products displayed and visit in person.' (60s+, male)
Furthermore, in the scores by evaluation item for companies ranked in the overall ranking, 'Advisor Service' received scores of 80 or higher from all companies, indicating high user evaluation.
Also, 'Advisor Service' and 'Product Displays' showed particularly noticeable score differences between services, suggesting that for housing equipment showroom satisfaction, points related to staff service and the experiential value through displays tend to be highly evaluated.
## **■【Cleanup】, 4th Overall, is No. 1 for 'Ease of Reservation'**
**【Panasonic】** ranked 2nd overall. In the evaluation item categories, it secured 2nd place in four categories: 'Ease of Use', 'Product Displays', 'Advisor Service', and 'Product Lineup'.
**【Takara Standard】**, 3rd overall, ranked 2nd in the two evaluation categories of 'Advisor Service' and 'Product Lineup'.
Additionally, **【Cleanup】**, 4th overall, ranked 1st in 'Ease of Reservation', which evaluates factors like the ease of securing a reservation date and time.
**～User Reviews for 【Panasonic】～**
'My husband trusts Panasonic products, and they are indeed easy to use. The showroom is clean, and it's fun to look at all the different types of kitchens on display.' (30s, female)
'The thorough explanation helped me understand the differences based on price ranges, and there was a wide variety of choices.' (20s, female)
**～User Reviews for 【Takara Standard】～**
'The advisor's customer service, knowledge, and proposals are excellent.' (60s+, female)
'I received a detailed explanation about Takara Standard's unique enamel (Horo). Their proposal and explanation were compelling and helped me envision my renovation.' (40s, male)
**～User Reviews for 【Cleanup】～**
'It was relatively easy to get a reservation, and all the staff were very nice. I am actually using a Cleanup kitchen, and the product itself is very good.' (40s, female)
'Our architect accompanied us to the reservation, so we were able to tour it very comfortably.' (60s+, female)
―By-Purpose Ranking―
## **■【TOTO】 No. 1 for 'New Construction', 【Takara Standard】 No. 1 for 'Renovation'**
The by-purpose ranking consists of two categories: 'New Construction' and 'Renovation'.
The results were: **【TOTO】** ranked 1st for 'New Construction', and **【Takara Standard】** ranked 1st for 'Renovation'.
―By-Region Ranking―
## **■【Panasonic】 No. 1 in 'Kanto', 【LIXIL】 No. 1 in 'Kinki'**
The by-region ranking consists of two categories: 'Kanto' and 'Kinki'.
The results were: **【Panasonic】** ranked 1st in 'Kanto', and **【LIXIL】** ranked 1st in 'Kinki'.
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**《Survey Outline》**
- Ranking Announcement Date: 2026/04/01
- Survey Conductor: oricon ME Inc.
- Survey Method: Internet survey
**――――――――――――――――――――――――――――――――――――――――――――――**
**2026 Oricon Customer Satisfaction® Survey: Housing Equipment Showrooms**
- Sample Size: 1,936 people
- Regulation Headcount: 100 or more
- Number of Surveyed Companies (Services): 14
- Survey Period: 2026/01/09 - 2026/01/21
- Definition: Housing equipment showrooms that meet all of the following conditions:
1) Display two or more types of their own water-related equipment products, such as kitchens, washstands, bathrooms, and toilets.
2) Allow consultation with an advisor and hands-on experience with products.
3) Fulfill either a) or b):
a) Operate in 4 or more of the 8 regional divisions: Hokkaido/Tohoku/Kanto/Koshinetsu-Hokuriku/Tokai/Kinki/Chugoku-Shikoku/Kyushu-Okinawa.
b) Operate in 2 or more of the 3 major regions: Kanto/Tokai/Kinki.
However, the following cases are excluded from the ranking:
1) If 90% or more of the store distribution and response data for the most recent year is concentrated in regions other than Kanto.
2) If stores are located in 4 or fewer of the 7 prefectures: Saitama, Chiba, Tokyo, Kanagawa, Aichi, Osaka, and Hyogo.
*This does not apply to divisional rankings.
- Survey Respondents: Gender: Not specified, Age: 25-84, Region: Nationwide
- Conditions: People who have reserved and visited a showroom for water-related equipment within the past 5 years to consult about housing equipment.
However, those who only used online consultation are subject to evaluation in the 'Online Consultation' divisional ranking.
- URL: https://life.oricon.co.jp/rank-home-equipment-showrooms/
FAQ
Who ranked #1 overall in this housing equipment showroom survey?
TOTO won the #1 overall spot. It received particularly high ratings for 'Advisor Service' and 'Product Displays'.
Why was this survey released now?
It was released due to the growing need to visualize customer satisfaction at showrooms, set against the backdrop of rising new home prices and increasing demand for renovations.
Which showroom is recommended for renovation purposes?
Takara Standard was chosen as #1 in the 'Renovation Purpose' category. They were highly praised for their explanations and proposals regarding their enamel products.