OREC Selected for '300 Small and Medium Enterprises' Award

OREC Co., Ltd. (Headquarters: Hirokawa, Fukuoka; President: Kenji Imamura) is pleased to announce its selection for the '300 Small and Medium Enterprises' award hosted by the Small and Medium Enterprise Agency of the Ministry of Economy, Trade and Industry. This program recognizes SMEs that contribute to the regional and national economy through growth strategies, productivity improvements, global expansion, GX/DX, and human investment. OREC was selected for its development and manufacturing of agricultural machinery, particularly self-propelled mowers, and its efforts in creating new value through organic farming support and environmental initiatives. Its flagship self-propelled mowers support labor-saving and safety in Japan's unique agricultural environments, holding the top domestic market share with over 70 models used in more than 30 countries. Addressing challenges like aging farmers and labor shortages, OREC develops products tailored to field needs, such as the paddy weeder developed over 14 years. The company emphasizes 'field-oriented' manufacturing, producing almost all parts in-house. It is also exploring next-generation agriculture through electrification and autonomous driving. Since 2016, under the concept 'Living with Grass,' OREC has expanded into food, health, and environmental sectors, including the 'mybrown' brown rice brand and 'Dr.MIST' odor control system. OREC remains committed to contributing to a sustainable future for agriculture and society.