with mellow Launches New 'with nui' Series and Announces Commemorative POP UP STORE
OPENREC has announced the launch of 'with nui,' a new plushie-focused series from its creator lifestyle brand 'with mellow.' A pop-up store will be held in Shibuya starting June 27, featuring guest appearances by popular streamers as one-day store managers.
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- 📰 Published: May 23, 2026 at 04:00
- 🔍 Collected: May 22, 2026 at 19:31
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OPENREC Inc. (Shibuya, Tokyo; Representative Director: Yo Hyodo) has launched a new series called 'with nui,' featuring plushies, as part of its creator lifestyle brand, 'with mellow.'
To commemorate the launch, a pop-up store titled 'with nui Factory' will be held for three days from June 27 (Sat) to June 29 (Mon) in Shibuya, Tokyo.
Adding to the event, popular creators Assari Shoko, EXAM, Fullcon, and towaco will participate as one-day store managers to greet fans and support the pop-up store.
Main Items for Sale:
- Sitting 'with nui': 5,600 JPY (tax included)
- Carryable 'with nui': 2,900 JPY (tax included)
POP UP STORE 'with nui Factory' Event Overview:
- Dates: June 27 (Sat) – June 29 (Mon), 2026
- Hours: 11:00 – 20:00 (Closes at 15:00 on the final day)
- Venue: 2F, 2-18-7 Jingumae, Shibuya-ku, Tokyo
One-Day Store Manager Schedule:
- June 27 (Sat) 12:00 – 15:30: Assari Shoko
- June 27 (Sat) 16:30 – 20:00: EXAM (Online participation)
- June 28 (Sun) 15:00 – 20:00: Fullcon, towaco
'with mellow' continues to expand its collection, delivering items that delight fans in collaboration with creators and various gaming IPs.
To commemorate the launch, a pop-up store titled 'with nui Factory' will be held for three days from June 27 (Sat) to June 29 (Mon) in Shibuya, Tokyo.
Adding to the event, popular creators Assari Shoko, EXAM, Fullcon, and towaco will participate as one-day store managers to greet fans and support the pop-up store.
Main Items for Sale:
- Sitting 'with nui': 5,600 JPY (tax included)
- Carryable 'with nui': 2,900 JPY (tax included)
POP UP STORE 'with nui Factory' Event Overview:
- Dates: June 27 (Sat) – June 29 (Mon), 2026
- Hours: 11:00 – 20:00 (Closes at 15:00 on the final day)
- Venue: 2F, 2-18-7 Jingumae, Shibuya-ku, Tokyo
One-Day Store Manager Schedule:
- June 27 (Sat) 12:00 – 15:30: Assari Shoko
- June 27 (Sat) 16:30 – 20:00: EXAM (Online participation)
- June 28 (Sun) 15:00 – 20:00: Fullcon, towaco
'with mellow' continues to expand its collection, delivering items that delight fans in collaboration with creators and various gaming IPs.
FAQ
What is the name of the new plushie series launched by with mellow?
The new plushie series launched by with mellow is called 'with nui'.
Which brand launched the 'with nui' plushie series in June 2024?
The brand 'with mellow' launched the 'with nui' plushie series in June 2024.
When does the with nui pop-up store open in Shibuya?
The with nui pop-up store opens in Shibuya on June 27.
Where will the with nui commemorative pop-up store be located?
The with nui commemorative pop-up store will be located in Shibuya.
Who is operating the with nui pop-up store as one-day managers?
Popular streamers from OPENREC are operating the with nui pop-up store as one-day store managers.