with mellow Launches New 'with nui' Series and Announces Commemorative POP UP STORE
OPENREC has announced the launch of 'with nui,' a new plushie-focused series from its creator lifestyle brand 'with mellow.' A pop-up store will be held in Shibuya starting June 27, featuring guest appearances by popular streamers as one-day store managers.
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- 📰 Published: May 23, 2026 at 04:00
- 🔍 Collected: May 22, 2026 at 19:31
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OPENREC Inc. (Shibuya, Tokyo; Representative Director: Yo Hyodo) has launched a new series called 'with nui,' featuring plushies, as part of its creator lifestyle brand, 'with mellow.'
To commemorate the launch, a pop-up store titled 'with nui Factory' will be held for three days from June 27 (Sat) to June 29 (Mon) in Shibuya, Tokyo.
Adding to the event, popular creators Assari Shoko, EXAM, Fullcon, and towaco will participate as one-day store managers to greet fans and support the pop-up store.
Main Items for Sale:
- Sitting 'with nui': 5,600 JPY (tax included)
- Carryable 'with nui': 2,900 JPY (tax included)
POP UP STORE 'with nui Factory' Event Overview:
- Dates: June 27 (Sat) – June 29 (Mon), 2026
- Hours: 11:00 – 20:00 (Closes at 15:00 on the final day)
- Venue: 2F, 2-18-7 Jingumae, Shibuya-ku, Tokyo
One-Day Store Manager Schedule:
- June 27 (Sat) 12:00 – 15:30: Assari Shoko
- June 27 (Sat) 16:30 – 20:00: EXAM (Online participation)
- June 28 (Sun) 15:00 – 20:00: Fullcon, towaco
'with mellow' continues to expand its collection, delivering items that delight fans in collaboration with creators and various gaming IPs.
To commemorate the launch, a pop-up store titled 'with nui Factory' will be held for three days from June 27 (Sat) to June 29 (Mon) in Shibuya, Tokyo.
Adding to the event, popular creators Assari Shoko, EXAM, Fullcon, and towaco will participate as one-day store managers to greet fans and support the pop-up store.
Main Items for Sale:
- Sitting 'with nui': 5,600 JPY (tax included)
- Carryable 'with nui': 2,900 JPY (tax included)
POP UP STORE 'with nui Factory' Event Overview:
- Dates: June 27 (Sat) – June 29 (Mon), 2026
- Hours: 11:00 – 20:00 (Closes at 15:00 on the final day)
- Venue: 2F, 2-18-7 Jingumae, Shibuya-ku, Tokyo
One-Day Store Manager Schedule:
- June 27 (Sat) 12:00 – 15:30: Assari Shoko
- June 27 (Sat) 16:30 – 20:00: EXAM (Online participation)
- June 28 (Sun) 15:00 – 20:00: Fullcon, towaco
'with mellow' continues to expand its collection, delivering items that delight fans in collaboration with creators and various gaming IPs.
FAQ
Where can I buy the 'with nui' series?
They will be sold at the POP UP STORE starting June 27th, and online sales are also planned.
Is the POP UP STORE open to everyone?
Please check the official event page for details regarding entry requirements.
How can I contact about the event?
Please use the inquiry form on the official website.