LeMouton, Korea's Leading Comfortable Footwear Brand, Releases Offline Store Guide for Japanese Customers
LeMouton, a popular Korean footwear brand known for its comfort, has released a guide to its offline stores in Korea to accommodate the growing number of Japanese customers wishing to try on their shoes in person. The brand, which utilizes patented 'H1-TEX' merino wool technology, continues to expand its presence to provide a comfortable walking experience for travelers and locals alike.
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- 📰 Published: April 1, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 01:06 (1h 6m after Published)
LeMouton, a leading Korean footwear brand known for its comfortable shoes, has been gaining attention among Japanese customers as a "must-try shoe brand when visiting Korea" since its full-scale entry into the Japanese market.
In particular, there has been an increase in inquiries from customers who have experienced LeMouton through the official Japanese online store and wish to try on the shoes at physical locations during their trips to Korea. In response to this feedback, LeMouton has compiled information on its major offline stores in Korea to guide our Japanese customers.
[Seoul, Busan, Daegu, Metropolitan Area, and Incheon Airport Duty-Free Shops | Stores where you can experience LeMouton]
LeMouton is expanding its offline touchpoints, focusing on standalone stores in major Korean department stores and Incheon Airport duty-free shops. Each store is located in highly convenient areas and floors, allowing you to easily drop by during your travels in Korea and try on the entire LeMouton lineup at once. We offer a rich selection, including our classic model "Mate," which has surpassed 1.5 million pairs in cumulative sales, as well as the "Buddy" and "Up" models, allowing you to personally experience the comfortable fit that suits you best.
[1. Seoul, Myeong-dong - Shinsegae Department Store Main Branch, 4th Floor Center]
Located in the heart of Seoul, Myeong-dong, the Shinsegae Department Store Main Branch is one of the representative shopping spots visited by many foreign tourists. LeMouton operates a standalone store within this facility. Situated in the center of the 4th floor, which has excellent customer traffic flow, it is a space where visitors can leisurely experience the brand's unique, comfortable fit.
[2. Busan - Shinsegae Centum City, 3rd Floor]
For Japanese travelers visiting Busan, the Shinsegae Centum City Mall in the Haeundae area is a must-visit spot. The mall is a space that fuses large-scale commercial facilities with complex cultural facilities, and the LeMouton store is located on the 3rd floor, where fashion and shoe retailers are concentrated. It is a highly convenient location that you can easily drop by while shopping. It is also easily accessible for travelers enjoying the sea and city sightseeing in Busan.
[3. Daegu/Gyeongbuk - Shinsegae Department Store Daegu Branch, 7th Floor]
Those planning a trip centered around the Daegu and Gyeongbuk areas can visit the LeMouton standalone store at the Shinsegae Department Store Daegu Branch. The store is located on the 7th floor, a floor gathering family and lifestyle-related brands, providing a calm atmosphere where you can try on shoes at your own pace.
[4. Western Metropolitan Area (Bucheon/Incheon Area) - Hyundai Department Store Jung-dong Branch, 5th Floor]
Those visiting the western metropolitan area, particularly the Bucheon and Incheon areas, can visit the LeMouton standalone store at the Hyundai Department Store Jung-dong Branch. This store recently opened on the 5th floor, significantly expanding our touchpoints in the Gyeonggi-do, Bucheon, and Incheon areas.
[5. Airport Duty-Free Shops - Shinsegae Duty Free, Incheon Airport Terminal 1 & 2]
At Incheon International Airport, our products are available at two locations: the Shinsegae Duty Free in the Terminal 1 boarding area (near Gate 117, 3rd floor) and the Shinsegae Duty Free in Terminal 2 (near Gate 248, 3rd floor). LeMouton's airport duty-free shops are the only standalone stores for the brand within the airport, offering the great advantage that Japanese tourists returning home after their trip can try on various products and purchase them on the spot at duty-free prices.
[LeMouton's Unique Comfort: "H1-TEX" and Proven Brand Power]
LeMouton develops its shoes using "H1-TEX," a patented material developed by combining natural merino wool with our own technical expertise and 30 years of weaving know-how. By maximizing the characteristics of soft, breathable merino wool, we have achieved superior performance in breathability, elasticity, durability, and ease of maintenance. It provides a comfortable and gentle fit even without socks. These technologies have obtained global patents in Japan, the U.S., Europe, and elsewhere, and their innovation is highly regarded.
Driven by repeat purchases from customers who have experienced the comfort of our products and the spread of spontaneous word-of-mouth, the "Mate" model alone has surpassed 1.5 million pairs in cumulative sales. We have recorded over 600,000 reviews with an average rating of 4.9 (based on the official online store and Smart Store [a Korean online shopping mall]). Furthermore, we have won first place for two consecutive years (2024-2025) in the comfort shoe category of the "Brand Customer Loyalty Awards," which are selected by direct consumer voting, proving our high product quality and brand value.
[High Praise from Japanese Customers and Future Developments]
Our Japanese online store has already received positive reviews regarding the fit, such as "light and comfortable" and "doesn't make me tired even after walking for a long time." Additionally, in a satisfaction survey conducted by LeMouton in January and February of this year for new members and repeat purchasers of our official online store, 84% of respondents cited "fit/comfort" as the reason for choosing LeMouton, confirming the high evaluation of our comfort. Repeat purchasers, in particular, most frequently commented that they "became convinced that LeMouton is a comfortable shoe" through multiple purchases, followed by "I want to recommend it to people around me."
A LeMouton representative for Japan commented: "We want to share 'comfort' and the 'joy of walking' in daily life with everyone in Japan, and while empathizing with Japan's 'culture of enjoying walking and travel,' we hope to widely communicate its appeal. For Japanese customers looking for comfortable shoes, we are planning to develop offline pop-up stores where you can actually experience LeMouton, and hold walking events to share the 'joy of walking.' We will strive to deliver the value of a comfortable walking experience that lasts 'from the beginning of your trip, through the trip, and into your daily life' to everyone in Japan."
Moving forward, LeMouton will continue to further expand our online and offline touchpoints in both Japan and Korea so that when Japanese customers visit Korea, they can naturally stop by our stores during their travels and find the comfort that suits them while trying on our shoes.
In particular, there has been an increase in inquiries from customers who have experienced LeMouton through the official Japanese online store and wish to try on the shoes at physical locations during their trips to Korea. In response to this feedback, LeMouton has compiled information on its major offline stores in Korea to guide our Japanese customers.
[Seoul, Busan, Daegu, Metropolitan Area, and Incheon Airport Duty-Free Shops | Stores where you can experience LeMouton]
LeMouton is expanding its offline touchpoints, focusing on standalone stores in major Korean department stores and Incheon Airport duty-free shops. Each store is located in highly convenient areas and floors, allowing you to easily drop by during your travels in Korea and try on the entire LeMouton lineup at once. We offer a rich selection, including our classic model "Mate," which has surpassed 1.5 million pairs in cumulative sales, as well as the "Buddy" and "Up" models, allowing you to personally experience the comfortable fit that suits you best.
[1. Seoul, Myeong-dong - Shinsegae Department Store Main Branch, 4th Floor Center]
Located in the heart of Seoul, Myeong-dong, the Shinsegae Department Store Main Branch is one of the representative shopping spots visited by many foreign tourists. LeMouton operates a standalone store within this facility. Situated in the center of the 4th floor, which has excellent customer traffic flow, it is a space where visitors can leisurely experience the brand's unique, comfortable fit.
[2. Busan - Shinsegae Centum City, 3rd Floor]
For Japanese travelers visiting Busan, the Shinsegae Centum City Mall in the Haeundae area is a must-visit spot. The mall is a space that fuses large-scale commercial facilities with complex cultural facilities, and the LeMouton store is located on the 3rd floor, where fashion and shoe retailers are concentrated. It is a highly convenient location that you can easily drop by while shopping. It is also easily accessible for travelers enjoying the sea and city sightseeing in Busan.
[3. Daegu/Gyeongbuk - Shinsegae Department Store Daegu Branch, 7th Floor]
Those planning a trip centered around the Daegu and Gyeongbuk areas can visit the LeMouton standalone store at the Shinsegae Department Store Daegu Branch. The store is located on the 7th floor, a floor gathering family and lifestyle-related brands, providing a calm atmosphere where you can try on shoes at your own pace.
[4. Western Metropolitan Area (Bucheon/Incheon Area) - Hyundai Department Store Jung-dong Branch, 5th Floor]
Those visiting the western metropolitan area, particularly the Bucheon and Incheon areas, can visit the LeMouton standalone store at the Hyundai Department Store Jung-dong Branch. This store recently opened on the 5th floor, significantly expanding our touchpoints in the Gyeonggi-do, Bucheon, and Incheon areas.
[5. Airport Duty-Free Shops - Shinsegae Duty Free, Incheon Airport Terminal 1 & 2]
At Incheon International Airport, our products are available at two locations: the Shinsegae Duty Free in the Terminal 1 boarding area (near Gate 117, 3rd floor) and the Shinsegae Duty Free in Terminal 2 (near Gate 248, 3rd floor). LeMouton's airport duty-free shops are the only standalone stores for the brand within the airport, offering the great advantage that Japanese tourists returning home after their trip can try on various products and purchase them on the spot at duty-free prices.
[LeMouton's Unique Comfort: "H1-TEX" and Proven Brand Power]
LeMouton develops its shoes using "H1-TEX," a patented material developed by combining natural merino wool with our own technical expertise and 30 years of weaving know-how. By maximizing the characteristics of soft, breathable merino wool, we have achieved superior performance in breathability, elasticity, durability, and ease of maintenance. It provides a comfortable and gentle fit even without socks. These technologies have obtained global patents in Japan, the U.S., Europe, and elsewhere, and their innovation is highly regarded.
Driven by repeat purchases from customers who have experienced the comfort of our products and the spread of spontaneous word-of-mouth, the "Mate" model alone has surpassed 1.5 million pairs in cumulative sales. We have recorded over 600,000 reviews with an average rating of 4.9 (based on the official online store and Smart Store [a Korean online shopping mall]). Furthermore, we have won first place for two consecutive years (2024-2025) in the comfort shoe category of the "Brand Customer Loyalty Awards," which are selected by direct consumer voting, proving our high product quality and brand value.
[High Praise from Japanese Customers and Future Developments]
Our Japanese online store has already received positive reviews regarding the fit, such as "light and comfortable" and "doesn't make me tired even after walking for a long time." Additionally, in a satisfaction survey conducted by LeMouton in January and February of this year for new members and repeat purchasers of our official online store, 84% of respondents cited "fit/comfort" as the reason for choosing LeMouton, confirming the high evaluation of our comfort. Repeat purchasers, in particular, most frequently commented that they "became convinced that LeMouton is a comfortable shoe" through multiple purchases, followed by "I want to recommend it to people around me."
A LeMouton representative for Japan commented: "We want to share 'comfort' and the 'joy of walking' in daily life with everyone in Japan, and while empathizing with Japan's 'culture of enjoying walking and travel,' we hope to widely communicate its appeal. For Japanese customers looking for comfortable shoes, we are planning to develop offline pop-up stores where you can actually experience LeMouton, and hold walking events to share the 'joy of walking.' We will strive to deliver the value of a comfortable walking experience that lasts 'from the beginning of your trip, through the trip, and into your daily life' to everyone in Japan."
Moving forward, LeMouton will continue to further expand our online and offline touchpoints in both Japan and Korea so that when Japanese customers visit Korea, they can naturally stop by our stores during their travels and find the comfort that suits them while trying on our shoes.