GENSEN HOLDINGS Co., Ltd., which operates the Oedo Onsen Monogatari Group, is pleased to announce that on April 1, 2026, it acquired the operations and business of a new property in Minakami Onsen, Gunma Prefecture.

Property Name Minakami Onsen Gensen Yu no Yado Matsunoi

Location 551 Yuhara, Minakami Town, Tone District, Gunma Prefecture

Site Area 35,267.63㎡

Total Floor Area 31,142.12㎡

Structure S・RC 8-story building (Seitennro) S・RC 8-story building (Hohro) RC 6-story building (Suizenro) S・RC 11-story building (Unro) S・RC 4-story building (Korokuro)

Construction Period 1963 (Suizenro) 1972 (Hohro) 1974 (Seitennro) 1978 (Unro, Korokuro)

Grand Opening Period Scheduled for around August 2026

The newly operated property will undergo renovation and is scheduled to open around August 2026 as part of the Oedo Onsen Monogatari Premium series. The Oedo Onsen Monogatari Premium series is expanding nationwide as accommodations where guests can fully enjoy both family fun time and adult relaxation time. We offer a luxurious stay experience tailored to each visitor's preferences. This marks the second facility for the Oedo Onsen Monogatari Group in Gunma Prefecture, following Premium Ikaho.

Minakami Onsen, located at the foot of Mt. Tanigawa in northern Gunma Prefecture, is easily accessible from the Tokyo metropolitan area in just under 2 hours. It is a hot spring area renowned for its abundant hot spring water and soft quality, which have been enjoyed since the Edo period.

The surrounding area offers seasonal natural beauty, with opportunities for various activities year-round, such as enjoying fresh greenery in spring, rafting and canyoning in summer, autumn foliage in fall, and skiing or snow-viewing baths in winter. Nearby, there are many scenic spots like Mt. Tanigawa and Suikyo Gorge, making trips that combine hot springs with outdoor activities highly popular.

The Oedo Onsen Monogatari Group will continue its operations to ensure that this wonderful area is known and visited by many people. We will announce the reservation start date and opening date on our official website and through press releases.

What is the Oedo Onsen Monogatari Premium Series?

A spacious public bath where you can enjoy hot springs in an open atmosphere. A buffet featuring menus that offer a touch of luxury and local ingredients. The premium lounge, available for use multiple times during your stay, is a place to chat with a drink in hand. You can fully enjoy both family fun and adult relaxation without compromise. Please enjoy a luxurious time at the Premium series, an upgraded experience from Oedo Onsen Monogatari.

Oedo Onsen Monogatari Premium Series: https://x.gd/xbKvL

※Images are for illustrative purposes.

Company Profile:

Company Name: GENSEN HOLDINGS Co., Ltd.

Location: 5F Ginza Kobiki Building, 7-16-21 Ginza, Chuo-ku, Tokyo 104-0061

Establishment Date: December 5, 2017 (Founded November 2001)

Capital: 100 million yen

Representative Director: Shunsuke Kawasaki

Business Content: Operates hot spring inns, hotels, hot bath facilities, and theme parks nationwide (73 facilities nationwide as Oedo Onsen Monogatari Group, as of April 2026)

URL: https://corporate.ooedoonsen.jp/

FACT BOX

  • Source: PR TIMES
  • Category: News