'CRAHUG', Connecting Japanese Craftsmanship and Gentle Living, Announces First Collaboration with Model Reina Asami and Kobe Shoe Brand 'Pointer'; Artisan-Crafted Genuine Leather Slip-ons for Adults to be Released on May 20
The 'CRAHUG' project, which connects Japanese craftsmanship with lifestyle, has launched its first collaboration with model Reina Asami and Kobe-based shoe brand 'Pointer'. They have co-developed genuine leather slip-on shoes for adults, versatile for any occasion, which will go on sale starting May 20th.
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- 📰 Published: May 20, 2026 at 21:00
- 🔍 Collected: May 20, 2026 at 12:31
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Onward Digital Lab's 'CRAHUG' has co-developed collaboration shoes with shoe brand 'Pointer' as its first project with model Reina Asami. This collaboration was born from Asami's desire for shoes that are easy to wear even on days requiring a more formal look, combined with 'Pointer's' dedication to quality manufacturing. The product is a genuine leather slip-on carefully crafted by Japanese artisans, designed to be lightweight, easy to walk in, and suitable for both professional and casual settings. Its deep instep design securely holds the foot, while the antibacterial and deodorizing insole ensures comfort. The shoes will be available from Wednesday, May 20th, on the Onward Group's official online store, 'Onward Closet'.
FAQ
What is the new product being released?
A genuine leather slip-on shoe for adults, developed in collaboration between model Reina Asami and the shoe brand 'Pointer'.
Who are the collaborators behind this project?
The collaboration is between model Reina Asami, Kobe-based shoe brand 'Pointer', and the platform 'CRAHUG' by Onward Digital Lab.
When and where can I buy these shoes?
The shoes will be available for purchase starting Wednesday, May 20th, on the Onward Group's official online store, 'Onward Closet'.
How much do the collaboration slip-on shoes cost?
The price is ¥17,490 (tax included).
What is 'CRAHUG'?
'CRAHUG' is a project by Onward Digital Lab that supports Japanese factories and producers by helping them with sales, promotion, and original brand development, connecting Japanese craftsmanship with consumers.