CRAHUG Opens First POP UP SHOP at Yurindo BASEGATE Yokohama Kannai Store, Featuring Japanese Craft Products
CRAHUG, a project by Onward Digital Lab Inc., will open its first POP UP SHOP at Yurindo BASEGATE Yokohama Kannai store from April 17 to July 16, 2026. The shop will showcase and sell 100 products from 11 partner brands. CRAHUG, launched in August 2021, supports sustainable manufacturing with Japanese factories.
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- 📰 Published: April 14, 2026 at 21:00
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CRAHUG, operated by Onward Digital Lab Inc. (Headquarters: Minato-ku, Tokyo; President: Satoshi Yamashita), will hold a limited-time POP UP SHOP featuring Japanese craft products at Yurindo BASEGATE Yokohama Kannai store from April 17 (Friday) to July 16 (Thursday), 2026. The event will display and sell a total of 100 products from 11 CRAHUG partner brands. CRAHUG, started in autumn 2021, is a project that collaborates with factories across Japan to promote sustainable manufacturing and gentle living globally. The POP UP SHOP will be held at the 1st floor pop-up area of Yurindo BASEGATE Yokohama Kannai store, located near Kannai Station. Onward Digital Lab Inc. was established in March 2019 by Onward Holdings as a wholly-owned subsidiary focusing on digital-related businesses.
FAQ
When will the CRAHUG POP UP SHOP be held?
It will be held from April 17 (Friday) to July 16 (Thursday), 2026.
Where will the POP UP SHOP take place?
It will be held at the 1st floor pop-up area of Yurindo BASEGATE Yokohama Kannai store.
What is the CRAHUG project?
CRAHUG is a project launched in August 2021, aiming to promote sustainable manufacturing with factories across Japan and share a gentle lifestyle globally.