Elaiza Ikeda Appointed as Brand Ambassador for 'Chacott COSMETICS'!

Chacott Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Akinori Baba)'s cosmetics brand, 'Chacott COSMETICS,' has appointed Elaiza Ikeda as its brand ambassador. New visuals embodying 'Chacott COSMETICS''s brand message, "Let Your Expressions Dance.", will be released on the official website and various official social media channels starting Thursday, April 2.

Chacott COSMETICS "Let Your Expressions Dance." Brand Site

URL：https://shop.chacott.co.jp/Page/Feature/cosme_project2026.aspx

■ Background of Appointment

'Chacott COSMETICS' has adopted "Let Your Expressions Dance." as its brand message since 2024. For those who may have lost the pure joy of applying makeup for the first time, the message is about becoming "the me I want to be," not "the me someone else idealizes."

The brand message embodies the desire to encourage individuals to be "expressers," freely expressing their honest feelings that naturally well up from within, without being constrained by preconceived notions like "what suits me..." or "calm makeup for my age...", or being swayed by constantly changing trendy colors and trends, or being trapped by the ideal of "I should be like this."

Elaiza Ikeda, appointed as the brand ambassador, is truly an embodiment of an "expresser." Her willingness to challenge diverse forms of expression beyond existing frameworks as an actress, singer, model, and film director, and her commitment to living authentically, guided by her own sensibility and curiosity, resonated with the brand, leading to her appointment.

Together with Elaiza Ikeda, 'Chacott COSMETICS' will deliver the "joy" of expressing oneself freely and the "confidence" to do so to even more people.

■ Comment from Elaiza Ikeda

For me, who practiced classical ballet as a child, 'Chacott' is a brand with many fond memories and a sense of familiarity. I believe the stage cosmetics I used when I first had my makeup done for a recital were also from 'Chacott'. That's why, when I heard about this ambassador offer, I was very surprised and incredibly happy.

Currently, I am challenging myself in various fields of expression. There are days when things don't go well, and moments when I lack confidence, but I want to cherish the feeling of "wanting to be myself." I believe the same applies to makeup; even incorporating just one favorite color can lead to expressing one's individuality.

Moving forward, together with 'Chacott COSMETICS', I want to deliver to everyone the feeling of discovering a slightly new self through makeup and the exciting moments that come with using favorite cosmetics.

■ About the New Brand Visuals

As the message "Let Your Expressions Dance." suggests, we aimed to express the beauty of free, unconventional facial expressions that seem to come from within, as if emotions are dancing, rather than uniform expressions for someone else.

During the shoot, Ms. Ikeda, who changed her expressions one after another with movement, and the photographer worked in sync, carefully capturing each fleeting moment. Soft spotlights brought out the nuances of her expressions, and the diverse expressions created by the shifting light overlapped, with no two cuts having the same expression.

Among them, the photo chosen for the visual captures Ms. Ikeda's core "confidence" in a single fleeting expression. This expression, which cannot be categorized as joy, anger, sorrow, or pleasure, seems to capture the very moment her inner emotions begin to dance, expressing a strong will to take a new step, with makeup as her wings.

■ Elaiza Ikeda Profile

Elaiza Ikeda

Born April 16, 1996, from Fukuoka Prefecture.

In 2009, she won the Grand Prix in a model audition for the magazine "nicola" and began her career as an exclusive model.

In 2011, she made her acting debut in the film "High School Debut." In 2017, she starred for the first time in the film "Ichirei Shite, Kiss."

Since then, she has appeared in many works, including leading roles, such as the films "SUNNY Tsuyoi Kimochi・Tsuyoi Ai," "Okumanchoja," "Sadako," "Damashie no Kiba," "Mayonaka Otome Senso," "Rewrite," and the dramas "Hidarikiki no Eren," "Fune wo Amu ~Watashi, Jisho Tsukurimasu~," and "Umi ni Nemuru Diamond."

In 2020, she made her directorial debut with the film "Natsu, Itaru Koro." In 2021, she officially began her music activities under the name "ELAIZA." She will be a regular cast member in the TBS Friday drama "DREAM STAGE" starting January 2026.

■ About 'Chacott COSMETICS'
Launched in 1997 as stage makeup products, Chacott's cosmetics prioritize a gentle feel, avoiding ingredients like UV absorbers that could burden the skin, making them suitable for children performing on stage.

Furthermore, their vibrant colors and radiance under stage lights, along with their strong resistance to sweat and sebum for long-lasting wear, meet the needs of dancers and have earned high trust from professional artists. Today, many users also enjoy them for daily use as makeup products suitable for everyday life.

■ Chacott COSMETICS Instagram　https://www.instagram.com/chacott_cosme/

■ Chacott COSMETICS X　https://x.com/Chacott_cosme

■ Chacott COSMETICS TikTok　https://www.tiktok.com/@chacott_cosme

■ Chacott Official Website　https://www.chacott-jp.com/