Dramatically Improve Exhibition ROI. on the bakery Launches "Croissant Exhibition Lead Generation Package" Integrating LED Booth Decoration and Online Gacha

on the bakery Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative: Yuya Ido), which provides "Croissant," a no-code marketing tool for creating online gacha, diagnostic, and survey content, has launched a new service for exhibition exhibitors: the "Croissant Exhibition Lead Generation Package," which integrates LED booth decoration and interactive content such as online gacha.

Background of Service Provision: The Challenge of Exhibition Booths Being Passed By

In recent years, exhibitions have become an environment where it is difficult to achieve results by "just exhibiting." Ordinary simple decoration booths tend to be buried in their surroundings, and visitors often have little reason to stop. The main challenges faced by exhibitors on-site are as follows:

Passing by: Visitors pass by the booth, making it difficult to create a reason for them to stop.

Lack of visibility: Ordinary decorations are buried among surrounding booths.

Difficulty in approaching: It is difficult to create opportunities to talk to visitors, and staff become exhausted.

Input abandonment: Business card exchanges and survey responses do not increase, and interactions end shallowly.

Cost-effectiveness: The number of leads acquired does not match the exhibition cost.

To enhance exhibition results, it is essential to design both a "reason for visitors to stop" and a "flow for participation." Our company has launched this package to solve these challenges.

Overview of the "Croissant Exhibition Lead Generation Package"

This package is a service that designs and provides a set of visitor attraction through prominent "LED booth decoration" and a "participation promotion flow" utilizing the marketing tool "Croissant." It integrally designs the five steps from visitors "noticing" the booth to "stopping," "participating," "inputting information," and "becoming a lead," leading to the natural acquisition of lead information.

Basic package configuration:

LED booth decoration and construction: Booth exterior utilizing highly luminous LED panels that are visible from a distance in the aisle.

Croissant introduction: Provision of "want-to-see, want-to-do" plans such as online gacha and diagnostic content.

QR participation flow design: Integrated design with minimal tap QR flow and optimized input fields.

Exhibition consulting by Representative Ido: Consistent design from an on-site perspective and support for optimizing on-the-day operations.

Overwhelming Cost Performance

This package achieves overwhelming cost performance that maximizes results and reduces costs.

Regarding booth interior costs, we can propose highly visible booth decorations utilizing LED, with costs comparable to general simple decorations. Based on RX JAPAN standards, it is approximately 700,000 JPY (excluding tax) per booth (※Varies depending on decoration content, number of booths, and construction conditions), which can be suppressed to about 2/3 of the market price.

Regarding consulting + gacha production, it is provided at 600,000 JPY (excluding tax), including overall exhibition consulting/direction and online gacha planning/production agency. This includes the usual Croissant provision fee of 400,000 JPY, and covers everything from flow design, prize planning, exhibition KPI design, optimization of on-the-day operations, to staff role allocation.

In addition, as an option, human resource attendance can be provided at a very affordable price of about 30,000 to 40,000 JPY per person per month (separate estimate).

Proven Track Record Through In-House Practice

The "Croissant x LED Booth Decoration" is not an armchair theory but a configuration that our company has actually practiced at real exhibitions and achieved results.

Makuhari Messe "LIVeNT 2026": Acquired approximately 1,400 leads in 3 days (5-7 resident staff).

Tokyo Big Sight "Marketing Week Spring 2026": Acquired 601 leads in one day on the final day.

By designing a flow that naturally transitions to sales through simple interviews about challenges and areas of interest during prize handover, we have achieved large-scale lead acquisition even with limited personnel and budget. (※This is an achievement from our own exhibition and does not guarantee a specific number of leads acquired.)

Furthermore, past Croissant導入 companies have also achieved the following results:

Utilizing diagnostic content, the number of leads acquired approximately doubled compared to conventional form measures.

Achieved double the number of business meetings and 1.9 times the webinar response rate by linking exhibitions x diagnostics x webinars.

Acquired a large number of leads even with a small number of booth staff by combining diagnostic x gacha flow.

(※The above are past examples of other companies' implementations and do not guarantee results.)

About Optional Support

We propose booth flows that maximize lead acquisition according to your exhibition. If necessary, we can widely support from assigning catch personnel to post-process design.