As of March 2026, the marketing tool 'Croissant,' developed and provided by on the bakery Inc. (Headquarters: Yokohama, Kanagawa; CEO: Hiroya Ido), has reached 52 public adoption cases. 'Croissant' is a marketing tool that allows users to create and publish online gacha, diagnostic content, and surveys in a short period without specialized knowledge. It is being adopted for a wide range of purposes, including sales promotions, campaigns, exhibitions, and visitor engagement, primarily by corporations, local governments, idol management companies, and creators. With over 50 adoption cases, it has become clear that the application of 'Croissant' is expanding beyond specific industries to include retail, apparel, finance, entertainment, education, public/cultural facilities, and B2B. Background: In recent years, there has been a growing demand for experiential content that allows users to participate while having fun, rather than just receiving information. However, implementing such measures often involves multiple steps like planning, screen design, application management, and data collection, which can be a hurdle for speedy execution. 'Croissant' supports the rapid launch of initiatives by providing a no-code environment for creating these contents. It is highly evaluated for its ability to build participatory content tailored to plans and its ease of data utilization after implementation. Key Cases: Globeride, Inc. used it for a 'Fishing Personality Diagnosis' at an event to spark conversation. Ashikaga Bank used it for a 'Quiz x Diagnosis' campaign to acquire LINE friends. Mash Style Lab used it for a 'Special Dress Diagnosis' to enhance brand experience. ZVC JAPAN used it for an online gacha at an exhibition to encourage booth engagement. The National Noh Theatre used it for visitor engagement and data collection. Future Outlook: 'Croissant' will continue to provide an environment for easy marketing launch and strengthen its proposal capabilities by accumulating know-how for each industry. It aims to support continuous customer engagement rather than one-off campaigns.
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- Source: PR TIMES
- Category: News