Towards a New Foundation for Zero-Party Data! 'Croissant' Launches Co-Creation Partner Program

on the bakery Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Yuya Ido), which develops and provides 'Croissant,' a marketing tool that allows users to create online gacha, diagnostic tests, and surveys without code, announced on April 11, 2026, the launch of the 'Croissant Co-Creation Partner Program.' This initiative redefines 'Croissant' as a platform supporting the acquisition and distribution of zero-party data and establishes a collaborative framework to materialize its cross-industry utilization.

This program will begin recruiting collaborative partners across six categories: CDP/MA/CRM vendors, advertising agencies/digital marketing support companies, data consulting firms, local government DX support companies, industry-specific SaaS providers, and media/publishing companies.

Background

The next question after the Cookie regulation debate is: 'How to leverage data voluntarily provided by customers?'

In April 2025, Google announced its policy to maintain an approach that allows users to select their current settings for third-party cookie handling in Chrome, without introducing new standalone prompts. This marks a turning point in the widely discussed theory of a uniform transition to a 'cookieless era.'

Meanwhile, in corporate marketing, challenges persist regarding the limitations of customer understanding based on third-party data, driven by factors such as:

Restrictions imposed by Safari's ITP Rising awareness of personal information protection Changes in tracking consent rates Changes in search and information gathering behavior due to the spread of generative AI

Amidst this, zero-party data is once again drawing attention. Zero-party data refers to information such as preferences, intentions, and interests that customers voluntarily provide to companies or brands. For businesses, its significant value lies in the ability to utilize it as data based on the customer's own will, rather than mere speculation.

The positioning of zero-party data is now significantly shifting from a 'passive context' of responding to cookie regulations to an active utilization of data aimed at building direct relationships with customers.

"Participatory Content" Can Become a New Touchpoint for Zero-Party Data Acquisition

on the bakery Inc. has, through 'Croissant,' provided an environment for corporations, local governments, idol management companies, and creators to create and operate participatory content such as online gacha, diagnostic tests, and surveys without code.

What has become clear through this operational support is that participatory content can function not merely as a promotional measure, but as a touchpoint where customers voluntarily want to provide information.

For example, with diagnostic tests and surveys, users can easily input their attributes, preferences, and interests while enjoying the process. Compared to traditional one-sided form input, a key feature is the ease of acquiring information while maintaining a valuable user experience.

Furthermore, acquired data can be linked to external systems via Webhooks and APIs, meaning that data acquisition is not an end in itself. It can be connected to marketing execution platforms such as CRM, MA, and CDP, enabling its circulation into marketing activities.

Based on these characteristics, our company positions 'Croissant' not merely as an online gacha, diagnostic test, and survey creation tool, but as a marketing platform for acquiring zero-party data and connecting it to utilization.

What is the "Croissant Co-Creation Partner Program"?

The "Croissant Co-Creation Partner Program" is a collaborative framework for cross-industry social implementation of new marketing utilization starting from zero-party data.

It envisions medium- to long-term co-creation, including not just a one-off sales agency system, but also technical collaboration, joint solution development, joint communication, and joint case study creation. By combining the strengths of each company with 'Croissant's' participatory content platform, we aim to create more practical use cases.

Target Categories for Recruitment

1. CDP/MA/CRM Vendors

Technical collaboration to enhance zero-party data utilization connectivity through Webhook/API integration and connector development.

2. Advertising Agencies/Digital Marketing Support Companies

Sales and execution collaboration, including proposals utilizing participatory content, operational support, and joint plan design.

3. Data Consulting/Research Companies

Collaboration for advanced data utilization, such as acquisition design, analysis, effect measurement, and segment utilization design.

4. Local Government DX Support Companies

Joint proposals and joint development for utilizing participatory content in tourism, relocation, and resident participation initiatives.

5. Industry-Specific SaaS/Operating Companies

Joint development of industry-specific use cases for idols, fandoms, e-commerce, education, finance, entertainment, etc.

6. Media/Publishing Companies

Collaboration for new project development, such as reader participation projects and content-linked data acquisition initiatives.

Main Co-Creation Themes

This program primarily envisions co-creation on the following themes:

Technical collaboration (Webhook/API connection, connector provision, common data schema design, etc.) Joint solution development (development of industry-specific packages, zero-party data acquisition templates, etc.) Joint content dissemination (webinars, white papers, joint interviews, knowledge sharing, etc.) Agency sales/reseller collaboration (proposals and implementation support based on sales partner agreements, etc.) Joint case study development (joint demonstrations for client companies, joint PR, case study creation, etc.)

How to Apply

Applications and inquiries for the "Croissant Co-Creation Partner Program" are accepted through the following contact point:

Click here for application/inquiry form

Please select "Co-Creation Partner Application" in the inquiry category and fill in your company profile and desired collaboration themes. After reviewing the content, our representative will contact you sequentially to discuss collaboration possibilities and specific scope individually.

Future Outlook

Moving forward, our company will continue to evolve 'Croissant' beyond a mere participatory content creation tool, transforming it into a platform that connects customer touchpoint creation, data acquisition, external system integration, and marketing utilization.

In the future, we plan to release external system integration use cases, organize integration patterns, strengthen database design and segment management functions, expand customer success operational support, and promote joint projects with co-creation partners.

Our company will work with our co-creation partners to not only enable the creation of participatory content but also to create a state where data acquired through participatory content can be utilized for continuous marketing activities.

Contact for this matter

on the bakery Inc. Public Relations: Sato E-mail: satou@onthebakery.co.jp

About "Croissant"

"Croissant" is a marketing tool that allows users to create online gacha, diagnostic tests, and surveys without code. It is primarily used by corporations, local governments, idol management companies, and creators, supporting customer touchpoint creation, data acquisition, and marketing utilization through participatory content.

Click here for Croissant details

Effects and Features of "Croissant"

"Croissant" is a tool that allows companies to create online gacha and diagnostic content.

By conducting gacha and surveys online, it captures users' true opinions and improves the "rate and quantity" of web marketing.

Introducing 4 features of "Croissant"

1. Three types of content customizable to your company's specifications!

With "Croissant," you can create three types of content with one account: "Original Diagnostic Tests" where users enjoy answering questions, "Original Gacha" where you can freely set probabilities and effects, and "Survey Content" customizable to your company's specifications.

You can effectively operate it by changing content monthly as needed, or by increasing public slots to deploy multiple contents simultaneously.

2. Achieves lead acquisition linked to marketing measures

By linking "Croissant" with official LINE accounts or setting up pathways to encourage following on X and Instagram, you can expand your social media touchpoints. Furthermore, you can set up unique forms before users engage with diagnostic tests or gacha to acquire user information.

"Croissant"'s strength lies in its ability to achieve lead acquisition linked to marketing measures through natural pathways.

3. Report function that shows user usage at a glance

You can view user data, such as gacha and diagnostic content users, in reports.

Various data can be extracted, such as "diagnostic/gacha users," "number of official LINE friends added," "number of transitions to SNS follow pages," and "distribution of each result/question." CSV data is real-time, and other usage data is automatically updated every 5 minutes, accelerating the visualization of content effectiveness.

4. Can be published in as little as 1 day. Implement measures speedily

Various contents of "Croissant" can be created and published in just 3 steps:

Select app type Select design template Set content and publish

Since it can be released in as little as one day, it can flexibly respond to timely campaigns and promotions. It supports the speedy execution of marketing measures.

The annual cost of "Croissant" is approximately 650,000 yen, including the initial fee.

It is reasonably priced starting from 50,000 yen per month.

You can rest assured regarding costs.

About on the bakery Inc.

Our company develops and provides "Croissant" with the mission of "We, the creators, immerse ourselves, and captivate those who experience it."

We aim to introduce "Croissant," which allows anyone to easily create online gacha and diagnostic apps, to 1,000 companies by 2026.

<Company Information>

Company Name: on the bakery Inc. Representative: Yuya Ido, Representative Director Location: Ocean Gate Minatomirai 8F, 3-7-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture Business Activities: Development and provision of "Croissant," a no-code marketing tool for creating online gacha, diagnostic tests, and surveys. URL: https://www.onthebakery.co.jp/