Croissant, a marketing tool developed and provided by on the bakery Inc. (Headquarters: Yokohama, Kanagawa; Representative Director: Yuya Ido), has reached 52 public implementation cases as of March 2026.

"Croissant" is a marketing tool that allows users to create and publish online gacha, diagnostics, and surveys in a short period without specialized knowledge. It has been widely adopted by corporations, local governments, idol management companies, and creators for various purposes such as sales promotion, campaign initiatives, exhibition strategies, and visitor engagement.

With the number of public implementation cases exceeding 50, it has become clear that "Croissant" is expanding its application across diverse industries, including retail, apparel, finance, entertainment, education, public/cultural facilities, and B2B, not limited to specific sectors.

Background of Surpassing 50 Public Implementation Cases

In recent years, there has been a growing demand for experiential content that users can enjoy participating in, rather than just information dissemination, in marketing strategies for companies and organizations.

On the other hand, implementing such initiatives often involves multiple steps such as planning and design, screen creation, application management, and data collection, which can be a hurdle for speedy execution.

To address these challenges, "Croissant" has supported the rapid launch of initiatives by providing an environment where online gacha, diagnostics, and surveys can be created without code.

It has been highly evaluated for its ability to easily build participatory content according to the plan and its ease of connecting to data utilization after implementation, leading to its widespread adoption across all industries.

Representative Implementation Cases

GLOBERIDE, Inc.

Conducted a "FISHING Personality Diagnosis" at an event venue. It was utilized as an experiential content that fostered conversation among visitors, contributing to building connections with the brand.

GLOBERIDE Inc. Case Interview

The Ashikaga Bank, Ltd.

Implemented a "Quiz x Diagnosis" initiative for its 130th-anniversary campaign. It was used as a touchpoint for acquiring LINE friends.

The Ashikaga Bank, Ltd. Case Interview

MASH Style Lab Co., Ltd.

Deployed a "Perfect One-Piece Dress Diagnosis" in the apparel sector. It was utilized as an initiative to enhance brand experience and promote the appeal of products.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン