[Case Study] Sales Exceed Previous Year for 2 Consecutive Years After Introducing Gacha
on the bakery Co., Ltd. announced a case study of Amina Collection Co., Ltd., which achieved 111.2% YoY sales by utilizing the no-code marketing tool 'Croissant' for an online gacha campaign that bridged app installation and in-store/e-commerce purchases.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 18:30
- 🔍 Collected: April 2, 2026 at 14:31
- 🤖 AI Analyzed: April 21, 2026 at 05:18 (446h 46m after Collected)
We have published an interview article on our website regarding Amina Collection Co., Ltd., which has introduced 'Croissant', a no-code marketing tool developed and operated by on the bakery Co., Ltd. (Headquarters: Yokohama, Kanagawa, CEO: Yuya Ido).
Interview with the implemented company is here.
## Background of Implementation
While sales tend to move quickly during the year-end and New Year holidays, discount-centric measures have the issue of leaving little impression and being less likely to lead to repeat usage.
Amina Collection Co., Ltd. considered creating a mechanism to ensure that year-end purchases do not end as a one-time event, but instead lead to repeat store visits and purchases in the New Year.
The solution introduced was the [Online Gacha Campaign exclusive to purchasers].
In this campaign, we designed a flow of:
Purchase -> Creation of touchpoints via official app -> Participation in Gacha -> Use of New Year coupon,
creating an opportunity for next-time use through the participation experience.
## Overview of the Campaign
This campaign was conducted for users who made purchases at directly managed stores or the official online store of the target brand.
The main measures are as follows:
- Conducted an online gacha exclusive to purchasers
- Set the installation of the official app as a condition for participation
- Winning coupons can be used at both physical stores and the online store during the New Year
Customers can participate in the gacha via a 2D barcode presented at the checkout counter in-store, or from a banner on the order completion page for online shopping.
Coupons can be checked on the app and can be used by presenting the screen in-store or entering the coupon code online.
It was designed to simultaneously advance app touchpoint creation and sales promotion while targeting both physical and online stores.
## Numerical Results
The following results were confirmed in this campaign:
- First gacha campaign: 111.2% of previous year's sales
- Second gacha campaign: 108% of previous year's sales
- Gacha usage in physical stores: 12% compared to previous year...
Interview with the implemented company is here.
## Background of Implementation
While sales tend to move quickly during the year-end and New Year holidays, discount-centric measures have the issue of leaving little impression and being less likely to lead to repeat usage.
Amina Collection Co., Ltd. considered creating a mechanism to ensure that year-end purchases do not end as a one-time event, but instead lead to repeat store visits and purchases in the New Year.
The solution introduced was the [Online Gacha Campaign exclusive to purchasers].
In this campaign, we designed a flow of:
Purchase -> Creation of touchpoints via official app -> Participation in Gacha -> Use of New Year coupon,
creating an opportunity for next-time use through the participation experience.
## Overview of the Campaign
This campaign was conducted for users who made purchases at directly managed stores or the official online store of the target brand.
The main measures are as follows:
- Conducted an online gacha exclusive to purchasers
- Set the installation of the official app as a condition for participation
- Winning coupons can be used at both physical stores and the online store during the New Year
Customers can participate in the gacha via a 2D barcode presented at the checkout counter in-store, or from a banner on the order completion page for online shopping.
Coupons can be checked on the app and can be used by presenting the screen in-store or entering the coupon code online.
It was designed to simultaneously advance app touchpoint creation and sales promotion while targeting both physical and online stores.
## Numerical Results
The following results were confirmed in this campaign:
- First gacha campaign: 111.2% of previous year's sales
- Second gacha campaign: 108% of previous year's sales
- Gacha usage in physical stores: 12% compared to previous year...