A New Experience of 'Ice x Play x Food': Ice Fest Held at Akabane Baka Festival

Onoda Shoten Co., Ltd. (Headquarters: Kita-ku, Tokyo, President and CEO: Wataru Onoda) will hold the first "TOKYO Super Ice Fest in Akabane Baka Festival," an ice-themed experiential event, within the "Akabane Baka Festival" to be held at Akabane Park in Kita-ku, Tokyo, for two days on April 25 (Sat) and 26 (Sun), 2026.

In cooperation with the "Akabane Baka Festival," one of the largest and most historic events in Kita-ku, now in its 68th year, we will provide a "chilly experience" that can be enjoyed by everyone from children to adults.

An experiential event to enjoy the charm of ice with all five senses

TOKYO Super Ice Fest 2026 is an urban festival offering experiences to "see, touch, and taste" under the theme of "ice." By holding it within the Akabane Baka Festival, a major local event, we aim to create new bustle and enhance the visitor experience.
In addition, this event is an initiative to develop in a new form without forgetting the "Pure Ice Festival," which had been held by people in the ice industry until 2013. Along with the revitalization of the ice industry, we will broadly communicate the appeal of the ice-making industry and the possibilities of ice.
Ice is a material that brings coolness and smiles to people in various forms, not limited to food and beverage applications, but also in event production, art, and spatial production. For this event, we have prepared numerous experiential contents that families, especially parents and children, can enjoy.

Venue consisting of paid and free areas
The venue is divided into a paid area and a free area, and visitors can freely enjoy them according to their purposes.

■ Paid Area (Experiential Content)
- Snow playground / Snow slide
- "Toy Ice" experience of taking toys out of ice
Fee: Children 500 yen / Adults 300 yen
Operation: 45-minute rotation system (Capacity of 40 people per session, 7 sessions in total)
This area is implemented in cooperation with Ontenbar Co., Ltd. (utilization of idle land, event planning). Creating a snow play space reusing ice used at skating rinks is a meaningful initiative from the perspective of effective resource utilization. As an environmentally friendly event, we will promote sustainable initiatives from the perspective of SDGs.