TUCKSHOP®︎ × MUSTARD™HOTEL SHIMOKITAZAWA Collaboration Project "STAY & PLAY WITH" Starts April 16, 2026 (Thursday)

The unisex brand TUCKSHOP®︎ will launch a collaboration project with MUSTARD™HOTEL SHIMOKITAZAWA in Tokyo's Shimokitazawa on April 16, 2026. This project will be available exclusively in MUSTARD DELUXE (limited to 4 rooms). A POP UP store will run concurrently at "reload," a commercial facility located a few minutes' walk from the hotel, designing a circular flow: from the hotel experience to purchasing at reload, and then exploring the town of Shimokitazawa using the MUSTARD™HOTEL room key benefits. Collaboration items by 5 artists and writers, along with original room wear "STAY WEAR," will be featured in the guest rooms.

TUCKSHOP's concept is "PLAY WITH (UNIFORM). Ununiformed."

The theme derived from this is "STAY & PLAY WITH."

Behind this "WITH" is an invisible parenthesis.

What goes inside is (SMALL GRAINS) — small particles placed by your stay.

A mug fired by a ceramic artist, a glass blown by a glass studio, a comb drawn by an illustrator.

These items, subtly placed in the guest room, will touch your hands during your stay.

You became curious. You used it. You wanted to take it home.

That's fine. STAY & PLAY WITH (SMALL GRAINS) IN YOUR STAY.

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The project theme is "STAY & PLAY WITH."

Beyond this "WITH" lies "(SMALL GRAINS)" — referring to the products of artists, each with a distinct personality, adding color to your stay, much like the small grains of mustard (MUSTARD).

MUSTARD™HOTEL and the adjacent commercial facility reload are also operated by GREENING Inc. This project designs an experience that leverages the rare environment where everything is within walking distance — from the hotel stay experience to purchases at reload, and further exploring the town of Shimokitazawa with the MUSTARD™HOTEL room key benefits.

■ 3 Steps of the Experience

Step 01｜Experience at the Hotel

Wear STAY WEAR and interact with collaboration items in the MUSTARD DELUXE guest rooms. Directly access each item's page via a QR code in the room.

Step 02｜Purchase at the POP UP

Purchase your favorite items at the reload POP UP, just a few minutes' walk away. Other purchasers can acquire a collaboration logo shopper for ¥990.

Step 03｜Enjoy the Town

Head out into the town wearing STAY WEAR. By presenting your room key, you can receive benefits at Shimokitazawa's secret ingredient spots.

■ Alignment with MUSTARD™HOTEL's Concept

MUSTARD™HOTEL SHIMOKITAZAWA — Hotel Concept "The Secret Ingredient" of a Town

Adding a new spice to Shimokitazawa, a sacred place of subculture where unique and diverse cultures coexist. MUSTARD™HOTEL SHIMOKITAZAWA aims to be a "secret ingredient" in the town, valuing organic relationships between people, the town, and culture, not just as a place to stay, but as a place to enjoy the town.

■ Accommodation as a Gateway to the Town

Guests staying at MUSTARD™HOTEL SHIMOKITAZAWA can receive benefits at Shimokitazawa's secret ingredient spots by presenting their hotel room key. Shimokitazawa is known as a sacred place for subculture, with vintage clothing, curry, live houses, and more. By visiting the "secret ingredient spots" selected by the hotel, guests can experience the charm of Shimokitazawa more deeply.

Going out into the town wearing STAY WEAR. Getting your favorite items at reload. And with the room key in hand, heading to Shimokitazawa's secret ingredient spots chosen by the hotel — the circular experience aimed for in this collaboration directly aligns with MUSTARD™HOTEL's ongoing efforts to "connect accommodation with the town."