~KANEBO Brand Action Under the Banner of "I HOPE."~ What is the Form of Hope at the Core of Music Producer Yaffle?

"I HOPE." is the banner under which KANEBO, a cosmetics brand that conveys hope rather than beauty, publishes content titled "The Shape of Hope." This series features individuals active in various fields, exploring their lives and inner thoughts to uncover the "hope" within them through interviews. This installment features music producer and artist Yaffle. We delve into the "shape of hope" that Yaffle, who continuously creates new music, holds steadfastly.

What is the Content "The Shape of Hope"?

"The Shape of Hope" is a content series that features individuals active in various fields, exploring their lives and inner thoughts to uncover the "hope" within them through interviews. As a brand that has conveyed "hope" in various forms through brand communications, including products and commercials, we gently embrace what is precious to each individual and their desired self-image, carefully drawing out the thoughts and words born from within, and presenting their contours as "The Shape of Hope."

Vol. 4 Artist & Music Producer Yaffle: "Ultimately, no matter what happens, I am myself, and I think that is hope."

Featured in this fourth installment is Yaffle, who has produced and arranged music for numerous artists such as Fujii Kaze and Kenshi Yonezu, and also creates music as an artist himself. While releasing many hit songs, he states that he doesn't aim to protect his current career or work, but rather to constantly pursue things he cannot imagine himself doing now. A highlight is his approach of deliberately colliding "what people don't have" with "what society accepts and likes" to experiment with "music never heard before." He expresses his desire to continue exploring, using humanity that remains unchanged despite societal shifts and technological advancements, and the significance of being able to be oneself, as triggers for his music. We explore Yaffle's shape of hope.

▼ Yaffle Profile

Artist / Representative of music production prodz. His music is characterized by a sound that combines delicacy and dynamism, creating vivid imagery in the listener's mind. He has also produced and arranged for many artists including Fujii Kaze, Kenshi Yonezu, iri, Motoki Omori, SIRUP, SEKAI NO OWARI, and AI. He is one of the most notable music producers today, highly acclaimed both domestically and internationally. He also has a solid track record in film music, winning the "Excellence Award for Music" at the "49th Japan Academy Film Prize" for the film "Bakudan" (2025 / Director: Satoshi Nagai). In recent years, he has also worked on "Hen na Ie" (2023), "Blue Period" (2024), "Kaede" (2025), and "WIND BREAKER" (2025).

Content Overview

・Content Name: The Shape of Hope

・New Content Release Date: June 30, 2026 (Tuesday)

・Title: "Ultimately, no matter what happens, I am myself, and I think that is hope. Vol. 4 Yaffle"

・URL: https://global.kanebo.com/ja/lp/contents/hope-interview

【The Shape of Hope Content】

Vol. 1 Author Hitomi Kanehara

"By depicting others, I've come to accept what I couldn't forgive before."

Vol. 2 Lingerie Designer Chiyono Anne Jaeger

"I want to propose lingerie that broadens a person's range."

Vol. 3 Makeup Artist Haruka Tazaki

"Seeing the person in front of me shine brings me my own happiness."

About KANEBO

A cosmetics brand that conveys hope, not beauty.

Through skincare & makeup series that draw out and enhance each person's inner hope and individuality,

Towards a hopeful world where everyone can be happy with their own uniqueness.

◆ Official Site & SNS

KANEBO Official Site https://global.kanebo.com/ja

KANEBO Official X @kaneboofficial ( https://x.com/kaneboofficial )

KANEBO Japan Official Instagram @kaneboofficial( https://www.instagram.com/kaneboofficial/ )

KANEBO Global Official Instagram @kanebo_hope ( https://www.instagram.com/kanebo_hope/ )

KANEBO YouTube Channel: 【I HOPE.】Ch( https://www.youtube.com/@I_HOPE_Ch )

◆ Yaffle Official SNS

X: @YAFFL3 ( https://x.com/YAFFL3 )

Instagram: @yaffl3 ( https://www.instagram.com/yaffl3/ )

YouTube: https://www.youtube.com/@YAFFL3