"Shufoo!", one of Japan's largest electronic flyer services operated by ONE COMPATH Co., Ltd. (a TOPPAN Group company), has begun publishing flyers and shopping information for all "Cub Center", "Benny Mart", and "Cub Marche" supermarkets operated by Beniya Shoji Co., Ltd. (Headquarters: Hirosaki City, Aomori Prefecture; President: Masahide Hata), which are located primarily in Aomori and Iwate prefectures.
Since its launch in 2001, the electronic flyer service "Shufoo!" has been publishing flyers and shopping information for various retail stores, including supermarkets, with the desire to make everyday shopping more convenient.
Beniya Shoji Co., Ltd. operates a total of 12 stores in Aomori and Iwate prefectures, including the large-scale supermarket "Cub Center" and community-based supermarkets "Benny Mart" and "Cub Marche." Under the philosophy of "Enriching local lives, making them fun and convenient," the company builds stores focused on freshness and product variety.
Recently, they decided to introduce "Shufoo!" to reach demographics that do not subscribe to newspaper inserts (younger generations and single-person households), improve customer convenience, and broadcast store information in real-time.
Comment from the Person in Charge at Beniya Shoji Co., Ltd. We have walked alongside the people of Aomori and Iwate as a partner supporting their dining tables and health. In response to the recent trend of digitalization, we decided to introduce "Shufoo!" out of a desire to meet our customers' requests to "easily check store information anytime, anywhere." We will directly deliver to our customers bargain information that could not be fully conveyed through paper flyers alone, informational recipes to help decide menus (such as Benny's Kitchen), and lively, dynamic information.
About Shufoo! It is one of Japan's largest electronic flyer services, used by 16 million people monthly (as of September 2025, including access on the provided ASP) and featuring participation from over 120,000 stores nationwide. Users can check flyers for supermarkets, home centers, electronics retail stores, drugstores, and more across Japan for free. It is packed with information to make daily shopping convenient and economical, including store recommendations, time sales, bargain information, coupons, discount day details, and recipe searches. In addition to the smartphone app, it can be used on various devices such as PCs and tablets. TOPPAN Inc. started operating the service in August 2001, and ONE COMPATH Co., Ltd. of the TOPPAN Group took over operations on April 1, 2019. URL: https://www.shufoo.net
About ONE COMPATH Co., Ltd. Location: TOPPAN Shibaura Building, 3-19-26 Shibaura, Minato-ku, Tokyo Established: January 20, 1997 Capital: 100 million yen Representative: Rei Hayakawa, President and CEO Employees: 130 (as of April 2026) URL: https://onecompath.com Main Services: Map search service "Mapion", electronic flyer service "Shufoo!", walking app "aruku&", etc.
* Note: Product and service names mentioned in this news release are trademarks or registered trademarks of their respective companies. * Note: The information contained in this news release is current as of the date of publication. It is subject to change without notice thereafter.
FACT BOX
- Source: PR TIMES
- Category: partnership|product_launch