Free Seminar Announcement: 'Expanding Japanese Content Market in Vietnam: Business Opportunities in Anime, Manga, and Idols'

In Vietnam, interest in Japanese anime, manga, games, and idol culture is growing rapidly among young people, making Japanese content increasingly familiar to local consumers. The widespread use of social media and video streaming platforms, along with the popularity of events, cosplay, and fan communities, is expanding market opportunities for Japanese IPs and entertainment.

As Japan's domestic content market matures, Vietnam is emerging as a key destination for overseas expansion. Multiple business models are possible, including IP licensing, merchandise sales, event organization, content distribution, and experiential businesses. However, companies must also consider key entry points such as local fan characteristics, price sensitivity, distribution channels, and partner selection.

This seminar, titled 'Expanding Japanese Content Market in Vietnam: Business Opportunities in Anime, Manga, and Idols,' will first analyze the background of Japanese content's popularity in Vietnam, then explain the business opportunities for Japanese companies. It will also introduce practical entry strategies, such as partnerships with local agencies, event organizers, and media companies, as well as test marketing through pop-up stores, events, and collaboration projects.

This seminar is designed for companies considering the expansion of Japanese content in Vietnam, offering valuable insights to understand local needs and explore concrete implementation possibilities.

Webinar Overview

Date and Time: July 16, 2026 (Thursday) 15:00–15:30 JST / 13:00–13:30 Vietnam Time Duration: 30 minutes Language: Japanese Participation Fee: Free Viewing Method: A viewing URL will be sent to the email address provided via registration form Organizer: ONE-VALUE Co., Ltd. (operator of VietBiz)

※ Q&A session will not be held during this seminar ※ Participation may be declined for competitors or individuals with unclear affiliations ※ Content and agenda are subject to change

Registration

Seminar Topics

① Rising Popularity of Japanese Content in Vietnam ・ Penetration of anime, manga, games, and idol culture ・ Growth of events, cosplay, and fan communities

② Business Opportunities for Japanese Companies ・ Vietnam as a strategic overseas market amid Japan's mature domestic market ・ Potential in IP licensing, merchandise, events, content distribution, and experiential businesses

③ Market Entry Strategies for Vietnam ・ Partnerships with local agencies, event companies, and media organizations ・ Test marketing through pop-up stores, events, and collaboration projects

※ Agenda is subject to change

Speaker

Daisuke Saito (Project Manager, M&A and Market Entry Consulting Division, ONE-VALUE Co., Ltd.)

After graduating from Waseda University, he joined an IT venture company, focusing on new corporate sales. He later worked for a Japanese consulting firm based in India, managing joint venture setups with local companies.

Upon returning to Japan, he joined ONE-VALUE Co., Ltd., where he has supported M&A activities between Japanese and Vietnamese companies across various industries, including IT, logistics, manufacturing, and healthcare.

During his student years, he studied in Hungary and completed internships in Malta and Malaysia, gaining exposure to diverse cultures. He is originally from Yokohama City, Kanagawa Prefecture.

Registration

Company Overview

Since its founding, ONE-VALUE Co., Ltd. has specialized in Vietnamese talent utilization and management consulting. We provide services to clients across various industries, leveraging deep expertise and extensive practical experience in Japan-Vietnam business expansion. We will continue to deliver the most effective solutions tailored to our clients' needs.

Our greatest strength lies in our Vietnam-focused operations, backed by a broad network and deep industry insights related to Vietnam.

【Management Consulting Services】

ONE-VALUE offers management consulting services for companies entering Vietnam. We provide customized solutions based on client needs, including market research, company research, consumer surveys, strategic planning for market entry, investment advisory (joint venture establishment, business setup), and M&A advisory for Vietnamese companies.

【Human Resources Services】

ONE-VALUE provides services for introducing, dispatching, and supporting the development of foreign talent, with a focus on Vietnamese nationals.

【Media】

We operate Vietbiz, a media platform that delivers business and economic information about Vietnam to professionals involved in Vietnam-related business. Additionally, we manage media platforms targeting Vietnamese communities interested in Japan.

・ Media: https://vietbiz.jp/

【Report Sales】

We sell high-end reports on Vietnam's economy and business, including insights that cannot be obtained through desktop research, based on our extensive investigations.

・ Sales Site: https://report-shop.vietbiz.jp/

【Other Services】

ONE-VALUE provides various services to solve challenges in Vietnam business, including BPO, interpretation and translation, business matching support, and trading.

・ Corporate Site: https://onevalue.jp/

Contact

ONE-VALUE Co., Ltd. Seminar Team contact@onevalue.jp