[Penang, Malaysia] 'Yakiniku Sudaku' Accelerates Overseas Expansion: New Store Serving Japanese Black Wagyu Grand Opens on May 15, 2026

Sogo Omi Beef Trading Company (Headquarters: Moriyama City, Shiga Prefecture / CEO: Tatsuhiro Nishino) announces the grand opening of a new 'Yakiniku Sudaku' brand store in Penang, Malaysia, on May 15, 2026, in partnership with the local Malaysian corporation 'TAIRYO SDN. BHD.'

This opening is part of our overseas expansion following Singapore, Indonesia, the Philippines, and China, further accelerating our efforts to share the appeal of Japanese Black Wagyu with the world. Furthermore, on the day of the grand opening, we held a Wagyu cutting show as a project to deeply experience the charm of Wagyu.

🎥 Opening Event Video https://youtu.be/NK3-0bemLP0?si=wq7ME2ft9apg7ZlK

Wagyu Cutting Show Held at the Opening Event

At the opening event, we conducted a 'Wagyu Cutting Show' to allow guests to experience Japanese-style Wagyu culture and meat processing techniques.

In charge was Masataka Takana (24) from Ishigaki Island. After graduating at the top of his class from the National Meat School, he joined NIKUJILLE Inc. Currently, he is working to pass down Wagyu cutting techniques worldwide in collaboration with Sogo Omi Beef Trading Company.

It became an event where guests could experience Japanese meat culture itself while being introduced to the characteristics of different cuts and cutting techniques.

Background of the Store Opening

Malaysia is one of the continuously growing markets in Southeast Asia, and with the expansion of middle and upper-income groups, the demand for high-quality dining and Japanese food is increasing year by year.

Penang, in particular, is an area that gathers many foreign tourists and wealthy individuals as a global tourist city, and is known as a region with a food culture where multiple cultures blend.

In recent years, the reliability and popularity of Japanese food have risen further, and interest in high-value-added Japanese ingredients like Wagyu is expanding. On the other hand, restaurants offering authentic Japanese-style Yakiniku remain limited, increasing the need for brands that combine 'quality', 'hospitality', and 'experience value'.

Based on this market environment, our group aims to build a new Yakiniku brand value in Malaysia by optimizing the following for the local market: - Provision of Japanese Black Wagyu - Japanese-style quality control - The brand philosophy of Yakiniku Sudaku - Japanese-quality hospitality and operations

Our goal is not merely to provide Wagyu but to deliver 'Japanese Yakiniku culture itself' to the local area, proceeding with community-rooted store developments.

Features of the Store

At this store, we offer values unique to 'Yakiniku Sudaku', centering around high-quality Black Wagyu exported from Japan. We have adopted 'Wakana Gyu' from Hobo Livestock for the Black Wagyu used in this store. Wakana Gyu is a Black Wagyu characterized by its fine meat quality and the elegant sweetness of its fat, allowing you to enjoy a flavor with an excellent balance of lean meat and fat.

By using Wakana Gyu carefully fattened in Japan, we provide a Japanese-quality Yakiniku experience even overseas, expressing the unique value of 'Yakiniku Sudaku'.

- Authentic Yakiniku using Japanese Black Wagyu - Store design easily accessible for tourists and families - Japanese-quality hospitality and operations - Product development tailored to local needs

Under the brand concept of 'Because we want to see your smile, delicious Yakiniku tomorrow as well', we will aim to be a community-rooted Yakiniku restaurant.

Future Developments

The Sogo Omi Beef Trading Company Group is promoting overseas expansion, primarily in Asia, under the philosophy of 'Enriching the world through Omi Beef'. We are currently expanding in 9 countries worldwide, with multiple overseas projects underway. We will continue to strengthen our collaboration with overseas partner companies, including TAIRYO SDN. BHD., to broadcast Japanese food culture and the appeal of Wagyu to the world.

Malaysia Penang 1st Store Overview <Store Name> Yakiniku Sudaku Penang Store <Location> 168A, First Floor, Central @ Gurney, Persiaran Gurney, 10250 George Town, Pulau Pinang, Malaysia <Operating Partner> TAIRYO SDN. BHD.

Company Information Company Name: Sogo Omi Beef Trading Company CEO: Tatsuhiro Nishino Headquarters: 1-4-14 Moriyama, Moriyama City, Shiga Prefecture 524-0022 Business Description: Restaurant business, franchise business, meat wholesale and processing business, export business, home meal replacement business Online Store: https://www.omigyu-store.jp/ Website: https://omigyucorp.co.jp/ Instagram: