Eliminating Fake Accounts and Minors: Yoitoki Achieves Industry-Leading Safety with JAPHIC Certification and 24/7 Monitoring

## Social Context: The Expanding Matching App Market and Concerns Over 'Negative Sides'

Matching apps have become an essential social infrastructure for meeting people, with one in four married couples having utilized them (according to the 'FY2022 Marriage and Childbirth Survey' by the Children and Families Agency). However, behind this rapid adoption lie concerns regarding fake accounts and trouble caused by malicious users. According to a Norton (Gen) survey, approximately one in five matching app users in Japan have been the target of some form of trouble, making 'safety' the greatest concern in service selection. A 2025 PR TIMES chaos map survey also highlighted 'safety' as the primary factor users consider when choosing an app, placing corporate credibility under scrutiny.

Yoitoki has become one of the few operators in the matching service industry to receive the 'JAPHIC Mark' certification. The JAPHIC Mark is a system where a third-party organization certifies businesses that have established appropriate protection structures based on the Act on the Protection of Personal Information.

Matching apps are platforms that handle highly sensitive personal information, such as profile photos, names (official IDs), annual income, and place of residence. Moving beyond self-proclaimed safety standards, clearing rigorous audits by a third-party organization and maintaining JAPHIC certification objectively proves the company's commitment to protecting user privacy. This reinforces governance against potential leakage risks and enhances the psychological security of users.

## Transparent 24/7 Human Patrol Monitoring System

At Yoitoki, in addition to an automatic AI detection system, 'human patrols' conducted by specially trained operators are implemented 24/7, 365 days a year. This monitoring is backed by a strict operational flow.

## Company Survey: The Impact of Visualizing Safety on User Behavior

In an internal survey (N=500) conducted by Yoitoki in April 2026, when asked about awareness of the 'JAPHIC Mark and 24-hour human monitoring,' users who were aware of these measures exhibited a 34.2% higher 'message continuation rate after matching' and 42.8% higher 'peace of mind when meeting in person' compared to those who were not. Making safety transparent serves not only as a defensive measure but also as an 'offensive' strategy that promotes the activation of meetings.

## Media and Professional Perspective: The 'Public Nature' and Responsibility of Platforms

As matching apps increasingly contribute to the number of marriages, platform operators bear a public responsibility to provide not just 'opportunities to meet,' but also to maintain a 'safe space.' The National Police Agency is also strongly urging SNS providers and matching app operators to implement warning advertisements and strengthen monitoring, calling for a rise in safety standards across the industry.

Yoitoki's initiative builds a multi-layered defense network by combining technology, 24-hour human monitoring, and external evaluations (JAPHIC certification). By continuing to provide an environment where users are freed from concerns about crime and privacy, allowing them to focus purely on finding partners, we will contribute to the healthy development of matching apps and the resolution of loneliness in society as a whole.