[Proposal Day] Dateflation Hinders Relationship Progress. Seeking 'Economic Consensus' Before Dating. Dating/Marriage App 'Yoitoki' Strengthens Features to Prevent Financial Mismatches.

Yoitoki, a dating and matchmaking service for sophisticated professionals who prioritize safety and information literacy, operated by OLA PARTY JAPAN, has enhanced its 'Condition Alignment System' ahead of 'Proposal Day' on June 7. This feature allows users to smartly present and share their dating budget and cost-sharing expectations after matching but before meeting in person.

This update helps prevent the financial and time-consuming strain—what the company calls 'internal attrition'—caused by the rising cost of living and the practice of maintaining multiple, non-committal dating prospects ('just-in-case' keeping). It is designed to support the development of sincere relationships.

■ Background: Reality and Defensive Psychology of Professionals

While 'Proposal Day' highlights the desire for marriage and serious relationships, modern singles are facing a realistic economic landscape.

1. Macro Data on 'Economic Defense Instincts' and Dutch-treat Dating
According to a survey by Meiji Yasuda Research Institute (released February 5, 2026), while the overall marriage intention among singles has dropped to 36.8%, the proportion of those considering marriage once in a relationship has risen to 47.2%, indicating a polarization in views on marriage.

However, the top reason men do not want to marry is the fear of having less disposable income (41.4%). With rising costs for things like dining out, the number of men willing to pay for the entire first date has dropped by 5.5%, while the number of women hoping to split the bill ('Dutch treat') has increased by 8.6%. Both parties are becoming more sensitive to the economic risks of dating.

2. 'Yoitoki' Survey Reveals the Toll of 'Just-in-Case' Dating
A survey of 200 professionals conducted by Yoitoki confirms these trends.
- 69.5% (139 people) avoid unnecessary date spending on incompatible partners due to inflation.
- 64.2% (128 people) feel the financial and time burden of remaining in stagnant relationships with partners whose level of commitment is unclear.

Risk management, specifically the alignment of financial attitudes and marriage intentions early on, is essential for today's rational professionals to reach a proposal.

■ Core Functionality: The 'Condition Alignment System'
To overcome communication stagnation due to financial guessing, Yoitoki uses this system to allow users to declare their budget and division of expenses in advance. The options cover various practical scenarios, from 'splitting 50/50' to 'covering restaurant bills' or 'sharing transport/entry fees'.

This visibility synchronizes financial boundaries before meeting, reducing defensive psychology for men and social burden for women. This leads to shorter periods of testing and quicker establishment of genuine, compatible dates.

■ Why Mature 'Realist' Professionals Choose Yoitoki
Incorporating risk management into romantic milestones is becoming a necessary tool for time and emotional asset protection. For mature professionals valuing efficiency, discussing money early is not rude, but a sign of sincere respect for a future partner. Protected by industry-leading anti-screenshot technology, users can confidently disclose their financial preferences.