Chosen by Adults, Surpassing 530,000 Meals Sold! Radish Boya's "Vegetable Meal Set" Transforms Everyday Home Dining into a Joyful Experience Amid Rising Demand for Home Cooking

Oisix La Terre Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Kohei Takashima), which operates the food subscription service "Radish Boya," announces the launch of its summer menu for the "Vegetable Meal Set"—a curated package combining fresh produce and recipes—starting June 29, 2026 (Mon). As inflation drives more consumers to cut back on dining out, Radish Boya introduces this new concept to bring vibrancy and joy to everyday home meals.

URL: https://www.radishbo-ya.co.jp/admission/lp/trial/menu_3days/

▲ Radish Boya "Ripe Peach and White Eggplant Caprese"

Turning the Monotony of Home Cooking into a Joyful Experience

Amid rising prices, consumers are increasingly prioritizing savings, reducing spending on food—especially dining out. According to the Ministry of Internal Affairs and Communications' Household Survey Report (※1), household spending on dining out (for households of two or more people) decreased by 2.9% year-on-year in real terms.

This trend has accelerated the shift toward "home dining" (eating at home). However, as families cook more at home, many now face a new challenge: meal repetition, with the same ingredients and seasonings leading to monotonous daily meals.

To address this, Radish Boya launched the "Vegetable Meal Set" in January 2025, delivering seasonal ingredients and innovative recipes to inspire fresh culinary experiences and break the cycle of repetitive home cooking.

▲ Vegetable Meal Set—Cooking Concept Image

Since launch, the service has steadily gained popularity, particularly among adults aged 50 to 70. In the past three months alone, shipments have grown at a pace of 50,000 meals per month, surpassing a cumulative total of 530,000 meals (as of June 24, 2026). Starting June 29, 2026 (Mon), Radish Boya will introduce a new summer menu featuring abundant seasonal ingredients.

(※1) Source: Ministry of Internal Affairs and Communications, Household Survey Report, p.7

https://www.e-stat.go.jp/stat-search/files?stat_infid=000040448659

A Sensory Delight: "Ripe Peach and White Eggplant Caprese"

The star of this summer's menu is the "Peach and White Eggplant Caprese." This dish highlights the juicy sweetness and rich aroma of perfectly ripened peaches, paired with the uniquely smooth, melt-in-the-mouth texture of white eggplant. By combining fruit and vegetables—an unexpected pairing—it creates a surprising depth of flavor and a truly memorable dining experience.

The recipe is intentionally simple, using minimal seasoning and oil to let the natural flavors of the ingredients shine. To achieve this dish, Radish Boya carefully selects ingredients, from cultivation to harvest timing.

Features of the Peach Growing Region

▲ Producer: Yamanshi Shizenjuku, Mr. Ozawa

The peaches used in the Vegetable Meal Set come from Yamanshi Shizenjuku in Yamanashi Prefecture. Producer Mr. Ozawa is deeply committed to delivering peaches at their absolute peak, harvesting them as close to full ripeness as possible. These delicate, fully ripened peaches are extremely difficult to distribute without compromising quality. However, by hand-picking each fruit and carefully packing them, Radish Boya ensures the peaches arrive at customers' tables with their rich fragrance and tender, juicy flesh intact.

Features of the White Eggplant Growing Region

▲ Producer: Shikoku no Yasai, Mr. Kumagai

The white eggplants are cultivated by Mr. Kumagai from Kochi Prefecture, a professional grower who refined his expertise in white eggplant cultivation at Radish Boya's request. White eggplants can easily grow too large, becoming fibrous and losing their desirable texture. Through advanced cultivation techniques, Mr. Kumagai harvests smaller eggplants weighing around 200g, ensuring beautiful skin and firm flesh that transforms into an exceptionally smooth, melt-in-the-mouth texture when cooked.

Key Features of the Vegetable Meal Set (5 Highlights)

1 Break free from routine cooking with surprising combinations like fruit and vegetables, expanding your culinary repertoire.

2 Turn carefully selected vegetables into centerpieces with simple preparations—eat raw or lightly grilled—and be amazed by their potential.

3 Receive ingredients and recipes for seven dishes (serves 2–3), eliminating the hassle of meal planning and grocery shopping.

4 Use up imperfect vegetables and fruits, supporting farmers and sustainable agriculture.

5 All ingredients meet Radish Boya's unique environmental conservation production standard "RADIX," minimizing the use of pesticides and chemical fertilizers.

▼ Customer Feedback (Selected Examples)

"I'd give the Vegetable Meal Set a perfect 300 points for satisfaction! The moment I opened the box, the ingredients sparkled with freshness. Knowing the farmers behind the produce creates a wonderful sense of connection." (Female, 50s)

"Meal planning used to feel like a chore, but these innovative recipes combining fruit and vegetables are so easy to make. I've rediscovered the joy and excitement of cooking." (Female, 40s)

"When it's just two of us, we often end up with leftover vegetables. But finishing everything neatly in three days leaves the fridge clean and satisfying. At a time of rising prices, it's great not to waste food or make extra shopping trips." (Male, 50s)

▼ Summer Menu: "1,480-Yen Trial Set" Overview

▲ Crisp and refreshing when eaten raw! Chinese cabbage egg salad bowl

▲ Crunchy, premium texture! Okahijiki and live jellyfish salad

・This pairing exceeds expectations: Peach and white eggplant caprese

・Award-winning farmer's melt-in-the-mouth white eggplant simmered dish

・Crunchy, premium texture! Okahijiki and live jellyfish salad

・Crisp and refreshing when eaten raw! Chinese cabbage egg salad bowl

・Even the skin is delicious: Carrot steak

・Just slice and grill—gourmet treatment! Lotus root steak

・Radish Boya tomatoes are best raw! Tomato marinade

Product Overview

Product Name: Vegetable Meal Trial Set

Target Customers: General public (new customers only), excluding regular Radish Boya members

※ Limited to one order per person

Sales Period: June 29, 2026 (Mon) until sold out

Delivery: Starting July 6, 2026 (Mon)

Price: 1,480 JPY (tax included)

Details: A set containing approximately 10 fresh produce and ingredient items

URL: https://www.radishbo-ya.co.jp/admission/lp/trial/menu_3days/

※ The trial set will end sales or may experience delivery delays once sold out.

Ingredients Included in the Vegetable Meal Trial Set

Peach, white eggplant, okahijiki, Chinese cabbage, live jellyfish, misshapen carrots, tomatoes, lotus root, free-range eggs, 3 types of broth

※ Contents may be subject to change.

Product Name: Vegetable Meal Set

Target: Regular Radish Boya members

Price: Around 5,925 JPY (tax included)

Details: A set containing approximately 15 fresh produce and ingredient items

※ Prices may vary slightly due to weather-related ingredient changes

Sales Start: June 29, 2026 (Mon)

About the Food Delivery Service "Radish Boya"

Founded in 1988, Radish Boya delivers organic and specially cultivated vegetables, additive-free processed foods, and eco-friendly daily necessities directly to homes. As of June 2025, it has 76,535 members. The company is committed to developing safe, reliable products and services that contribute to a sustainable society. It offers seasonal vegetable boxes "Meguru Yasai Bako" and the "Ito Aizu (Me)zurashi Meisai Hyakusen" series, featuring heirloom and uniquely shaped vegetables.

About Oisix La Terre Co., Ltd.

Oisix La Terre Co., Ltd. operates Japan's leading brands "Oisix," "Radish Boya," and "The Association for the Protection of the Earth," providing subscription-based home delivery services for safe, high-quality agricultural products and meal kits. Its subsidiaries include Sidax Contract Food Service (catering for offices and schools), Sidax Food Service (catering for hospitals, elderly care facilities, nurseries, and kindergartens), Tokushimaru (mobile supermarket for people with limited access to shopping), and Purple Carrot (U.S.-based plant-based meal kit service). The company is committed to solving social issues in food through its "Sustainable Retail" model, working toward zero food waste across the entire supply chain—from farm to table—by leveraging subscription-based demand forecasting, actively utilizing imperfect produce, and offering meal kits that reduce household food waste. https://www.oisixradaichi.co.jp/