Oisix Ra Daichi and Niigata Prefecture Conclude "Comprehensive Partnership Agreement" to Promote Regional Revitalization through "Food" and "Sports"
Oisix Ra Daichi Co., Ltd., a food subscription service provider, signed a comprehensive partnership agreement with Niigata Prefecture on April 3, 2026. This agreement aims to promote the sale of agricultural, forestry, and fishery products from the prefecture and to foster sports, deepening the collaboration between the two parties in food and sports to contribute to regional revitalization. This marks the first time Niigata Prefecture has entered into such an agreement with a food e-commerce business.
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- 📰 Published: April 4, 2026 at 01:00
- 🔍 Collected: April 3, 2026 at 17:09
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Oisix Ra Daichi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Kohei Takashima; hereinafter: the Company), which provides food subscription services, concluded a "Comprehensive Partnership Agreement" with Niigata Prefecture on Friday, April 3, 2026, with the aim of promoting the sale of agricultural, forestry, and fishery products from the prefecture and fostering sports.
This agreement is based on the Company's past activities in the food and sports sectors in Niigata Prefecture, and it will further deepen the collaboration between the two parties. We will contribute to regional revitalization through initiatives that link "food" and "sports." This is the first time Niigata Prefecture has concluded a comprehensive partnership agreement with a food e-commerce business.
■ Our Company's Involvement with Niigata Prefecture: Promoting Regional Revitalization through Baseball Team Management and the Food Tech Town Concept
The Company has been working on regional revitalization in Niigata Prefecture from both food and sports perspectives.
In the food sector, since 2017, we have carried out numerous collaborations, including products and cardboard boxes, with "Echigo-Tsumari Satoyama Collaborative Organization," which operates "Echigo-Tsumari Art Field," and our food delivery service. Furthermore, in December 2024, we announced the "Niigata Food Tech Town Concept," and we are advancing a project aimed at developing Niigata Prefecture into one of the world's leading food tech towns.
In the sports sector, since 2024, we have participated in the management of the operating company as the main sponsor of the "Oisix Niigata Albirex Baseball Club (hereinafter: Albirex BC)," which participates in the Nippon Professional Baseball (NPB) Eastern League. Under the slogan of "the most delicious baseball team in Japan" and "the baseball team that develops the most players in Japan," we aim to realize "regional revitalization through hometown professional baseball" through various initiatives at our home stadium, Niigata Prefectural Baseball Stadium (HARD OFF ECO Stadium Niigata).
■ Purpose of Concluding the Comprehensive Partnership Agreement
This agreement aims to promote regional revitalization linked to sports and health, in addition to enhancing the value and expanding sales channels for Niigata Prefecture products.
We will leverage our product development capabilities and distribution network, cultivated through our food delivery service with approximately 470,000 members, to expand sales channels for prefectural ingredients, add high value, and develop upcycled products utilizing unused resources. Furthermore, through stadium gourmet and sports events linked to the operation of the professional baseball team, we will strengthen the promotion of Niigata's food appeal and implement health promotion measures such as food education, nutrition education, and creating opportunities to watch sports.
By further developing and strengthening our past initiatives with Niigata Prefecture through this agreement and expanding them into broader efforts, we aim to build a regional revitalization model that combines food and sports.
■ Initiatives through the "Comprehensive Partnership Agreement" with Niigata Prefecture
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Expanding Sales of Niigata Prefecture Products by Utilizing Our Distribution Network
We will regularly feature Niigata Prefecture products on Oisix and develop and sell menus featuring prefectural ingredients in popular meal kits such as "Kit Oisix," thereby increasing awareness and adding high value to prefectural products. We will also collaborate with local producers to develop specially cultivated agricultural products such as fruits and expand production areas.
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Development of Upcycled Products
To reduce food loss, the Company develops products utilizing unused resources. In Niigata Prefecture, we have developed products using "eso" (lizardfish), an unused fish whose catch has increased due to global warming, and sell them through Oisix and as stadium gourmet. We will further develop these initiatives and consider the development and sale of products that effectively utilize off-spec agricultural products from the prefecture.
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Expansion into BtoB Channels
In the catering businesses (nursery schools, elderly care facilities, employee cafeterias, etc.) of our group companies, including Shidax, we will promote the use of prefectural ingredients and menu provision, creating opportunities to experience prefectural ingredients and aiming for continuous demand expansion in the BtoB sector.
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Promoting the Appeal of Food
Through menu development and planning at the Albirex BC stadium gourmet, which aims to be "the most delicious baseball team in Japan," we will deliver the appeal of Niigata's food to visitors from inside and outside the prefecture.
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Continued Implementation of Sports Promotion Measures through Professional Baseball Teams
We hold "Dream Festa," a sports event where players interact with children in the prefecture, and implement the "Dream Cap Project," which distributes and donates original caps to children in the prefecture to encourage outdoor play and sports activities. We will continue to implement these initiatives in the future.
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Implementation of Physical Fitness Improvement and Health Promotion Measures through Sports x Food
In addition to creating opportunities for school-unit viewing of weekday day games, we will contribute to health promotion throughout the region by fostering physical fitness and health awareness through food education and nutrition seminars held by sports nutritionists belonging to our group.
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Environmental Improvement
As an environmental improvement that forms the foundation for promoting sports, we will advance initiatives at the Niigata Prefectural Baseball Stadium (HARD OFF ECO Stadium Niigata).
■ Comments from Representatives of Both Parties
＜Kohei Takashima, Representative Director and President, Oisix Ra Daichi＞
We are very pleased to have concluded a comprehensive partnership agreement with Niigata Prefecture. Our deep involvement with Niigata began in the spring of 2024, when the number of professional baseball teams expanded for the first time in 66 years, with two teams, including ours, joining. For the past two years, we have been working in the fields of sports and food, with the support of the people of Niigata Prefecture. We believe that this agreement will evolve our initiatives in both areas and provide an opportunity to do more interesting things. We want to challenge ourselves with various things we can do.
＜Hideyo Hanazumi, Governor of Niigata Prefecture＞
We are very pleased to have concluded a comprehensive partnership agreement with Oisix Ra Daichi Co., Ltd. Oisix Ra Daichi Co., Ltd. is a company that has consistently provided safe and secure food, delivering quality-conscious food to consumers nationwide, and has built high trust in the food sector. Furthermore, in our prefecture, they have made significant contributions to sports promotion and regional revitalization through the professional baseball team "Oisix Niigata Albirex Baseball Club." Through the conclusion of this agreement, by promoting cooperation in the fields of sales promotion of agricultural, forestry, and fishery products from the prefecture and sports promotion, we expect to be able to disseminate the charm and value of our prefecture to even more people. We will continue to work on regional revitalization and sustainable development through collaboration with Oisix Ra Daichi Co., Ltd.
About Niigata Prefecture
Niigata Prefecture is located almost in the center of the Sea of Japan coast of Honshu, blessed with a rich natural environment surrounded by mountains and large rivers such as the Shinano River and Agano River.
It has vast and fertile plains and plays an important role as one of the leading food supply bases in Japan.
In agriculture, it boasts the second-largest cultivated land area in Japan and is a top producer of rice, known nationwide as a producer of high-quality rice, including "Koshihikari." It also produces a diverse range of agricultural, forestry, and fishery products, such as vegetables, fruits, flowers, and livestock products.
Furthermore, it has a long coastline and is blessed with marine products nurtured in the Sea of Japan, and sake brewing and food-related industries are also thriving, utilizing the high-quality water resources unique to heavy snowfall regions.
Niigata Prefecture is working on realizing highly value-added and sustainable agriculture, forestry, and fisheries, and regional revitalization through public-private partnerships, while utilizing these regional resources.
About the Food Delivery Service "Oisix"
Established in 2000. Based on the concept of "only ingredients that producers would feed their own children to the dinner table," it is an e-commerce food delivery service that handles organic vegetables, specially cultivated vegetables, and processed foods made with as few additives as possible. Currently, it has 360,703 members (as of the end of December 2025) and is used by people all over Japan. "Kit Oisix," a meal kit that started sales in July 2013, which includes the necessary ingredients and recipes and can be prepared in 10 minutes, has surpassed a cumulative total of 250 million meals shipped (as of February 2026).
