The 'Mental Performance' Dinner Service That Frees You from Decision Fatigue: Oisix's 'Deli Oisix' Surpasses 3 Million Meals Sold in About One Year; Production Capacity Quadrupled Due to Popular Demand

Oisix, operated by Oisix ra daichi Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Kohei Takashima), a provider of food subscription services, has announced that its 'Deli Oisix' dinner service—which is ready to eat just by heating—has surpassed 3 million cumulative meals sold (as of January 15, 2026), driven by strong support from busy dual-income households with children.

In response to this growth, the company has quadrupled its production area. Furthermore, it continues to evolve by focusing on developing products with longer shelf lives, extending the expiration date of select items to five days (including the shipping date) starting Thursday, March 19, 2026.

URL: https://www.oisix.com/sc/delioisix

■ 'Mental Performance' (Men-Pa) Highlighted in Nikkei Trendy's '2026 Consumption & Marketing 5 Major Forecasts'! An Era Prioritizing Stress Reduction in 'Choices' and 'Emotions'

'Mental Performance' (Men-Pa) is gaining attention as a 2026 consumption trend, following 'Cost Performance' (Cos-Pa). With the rise of AI and the increase in information via social media, people are feeling that their capacity for thinking and choosing is finite. The 'time spent choosing' is a precious resource, and services that prioritize reducing the stress and time associated with making decisions are gaining traction.

■ Reducing Meal Decision Fatigue & Ready in Just 5 Minutes! The 'Deli Oisix' Mental Performance Dinner Service Gets a Power-Up!

In response to the increase in dual-income households and the growing need for services that lower the hurdles of meal preparation, Oisix has further enhanced 'Deli Oisix,' a vegetable-rich dinner service launched in April 2024 that is ready just by heating. Following customer requests, the expiration date for some products will be extended to five days (including the shipping date) starting Thursday, March 19, 2026.

Customer feedback has revealed that for family households, 'mental performance' in dinner involves not only reducing decision fatigue but also alleviating stress caused by the uncertainty of whether family members will eat that day, as well as reducing the guilt associated with not cooking. To address this, Deli Oisix is enhancing its service by extending shelf life to accommodate the uncertainty of 'not knowing if we will eat this today' and by expanding the variety of fresh, side-served vegetables to ensure nutritional balance and alleviate the guilt of not cooking from scratch.