Anamizu Gyoza Japan's Best Project Launched for Noto's Food Recovery; Our Company Establishes Manufacturing System for Creation of Local Gourmet Food Using Traditional Seasoning "Ishiru"

Oisix.co.jp Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Kohei Takashima, hereinafter "Our Company"), a provider of food subscription services, has established a manufacturing system for consumers for "Anamizu Gyoza," a local gourmet food developed by Anamizu Town, Ishikawa Prefecture. This product is planned to be sold exclusively on Oisix as a "EAT and SEND for Noto Peninsula" donation-included product in the future.

■Background of the launch of the "Anamizu Gyoza Japan's Best Project": A New Menu for the Revival of the "Maie mon" (Delicious Things) Village

Anamizu Town, located in the center of the Noto Peninsula and known as the "Gateway to Oku-Noto," benefiting from its calm inland sea, used to hold the "Anamizu Maie mon Festival," themed around seasonal ingredients of each season, as a village of "Maie mon" (delicious things). However, due to various factors such as a shortage of successors due to aging populations and poor crop growth due to environmental changes, the number of participating stores in the Maie mon Festival, which once peaked at 25, decreased to 11, and further reduced to 6 stores due to the impact of the 2024 Noto Peninsula Earthquake. Driven by a sense of crisis over the decline in tourists after the disaster and a desire to revive the village of Maie mon, the Anamizu Town Tourism and Products Association took the lead in developing a new menu. As part of the "Noto's Food" project activities of the Keizai Doyukai (Japan Association of Corporate Executives) - Mutual Aid Capitalism Realization Committee, Noto Peninsula Support Initiative, the "Anamizu Gyoza Japan's Best Project" was launched. As a member of this initiative, our company established the manufacturing system for consumers.

The biggest feature of "Anamizu Gyoza" is that it uses Noto's traditional seasoning "ishiru" (fish sauce) as a hidden flavor. Because "ishiru" greatly enhances the umami of the entire ingredients, it has a rich and deep flavor that is delicious even without dipping sauce. Currently, it is offered at 7 restaurants in town, with flavors completed after trial and error, each store adding its own unique arrangement. By using dried daikon radish in the ingredients, you can enjoy a "crispy delicious!" texture and umami no matter which store you visit.

■Aiming for 300 Participating Stores with a Year-Round Local Gourmet Food

The "Anamizu Maie mon Festival" has themed around seasonal ingredients of each season, but there was no signature dish offered year-round until now. While considering new menu items, gyoza, which can "wrap any ingredient," emerged as a candidate. Depending on the filling ingredients, cooking method, and sauce, it can be arranged in Japanese or Western styles, and because it is not a staple food, it was decided that it could become a gourmet item that all restaurants in Anamizu could participate in.

In the future, we aim to expand to 300 participating stores, and it is expected to evolve into a diverse "Anamizu Gyoza" that can be eaten with creative cooking methods and original sauces at each store in Anamizu Town. As for our company, with this initiative as an opportunity, we hope to contribute to the expansion of offerings in Anamizu Town and the Noto region.

FAQ

What is the main purpose of the "Anamizu Gyoza Japan's Best Project"?

The project aims to revive Anamizu Town, a village known for its delicious local products, by developing a new menu item, "Anamizu Gyoza," to help recover from the impact of the 2024 Noto Peninsula Earthquake and declining tourism.

What is the key ingredient that gives "Anamizu Gyoza" its unique flavor?

The "Anamizu Gyoza" features Noto's traditional seasoning, "ishiru" (fish sauce), as a hidden flavor that significantly enhances the umami of the ingredients, resulting in a rich and deep taste.

Who is collaborating to establish the manufacturing system for "Anamizu Gyoza"?

Oisix.co.jp Co., Ltd., a food subscription service provider, has established the manufacturing system for consumers as a member of the "Noto's Food" project activities.

How will consumers be able to purchase "Anamizu Gyoza" and contribute to the Noto Peninsula?

"Anamizu Gyoza" is planned to be sold exclusively on Oisix as a "EAT and SEND for Noto Peninsula" donation-included product, allowing consumers to purchase and support the region.

What led to the decline in participation in Anamizu Town's "Maie mon Festival" prior to the earthquake?

The decline was attributed to factors such as a shortage of successors due to an aging population and poor crop growth caused by environmental changes, which reduced the number of participating stores over time.

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