Industry's First 'Secondary-Use Focused' Business Program 'BizPot' Joins as Tie-up Content Partner for TOKYO PRIME

ohpner Inc. and IRIS Inc. announced that 'BizPot,' a business talk show developed by ohpner, has become a tie-up content partner for 'TOKYO PRIME,' a taxi media operated by IRIS.

Through this collaboration, digest videos produced for 'BizPot' can now be distributed via the 'TOKYO PRIME' taxi media network. This strengthens communication design that provides comprehensive support, from brand awareness and comparative consideration to fostering customer understanding.

In recent marketing activities, fostering 'customer understanding' during the comparative consideration phase has become as crucial as brand awareness generated by commercials or standard ads. This is especially true for high-priced products or B2B services, where communication that raises trust in the service is essential.

'BizPot' is a 'secondary-use focused hybrid program' that spans terrestrial radio, YouTube, and offline advertisements. By designing the main program content with secondary utilization in mind, it enables smooth distribution across platforms such as taxi and elevator advertisements.

As of April 2026, 'TOKYO PRIME' is the largest taxi media in Japan, with 71,000 screens installed across 36 prefectures. By combining its ability to reach consumers in their daily commute with the specialized content design of 'BizPot,' the partnership will more effectively support corporate marketing efforts.