Industry's First Hybrid Program 'BizPot' Specialized in Secondary Use, Combining Terrestrial Radio and YouTube, Launches Service

ohpner Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ken Doi), which operates an offline marketing business, will launch the business talk show program 'BizPot.' This program is the industry's first 'hybrid program specialized in secondary use,' designed for composite distribution to terrestrial radio, YouTube, and offline advertising (taxis, elevators, etc.). Distribution began today on the official BizPot YouTube channel, and the first radio broadcast was aired on Radio Osaka on Friday, May 8, 2026.

▶ BizPot Official YouTube Channel: https://www.youtube.com/@BizPot

▶ Radio Osaka First Broadcast: Friday, May 8, 2026, 18:00-18:20

Background of Service Launch

In recent years, a crucial theme in corporate marketing activities has been supporting customer decision-making in the "middle funnel" (comparison and consideration stage) between "awareness acquisition" through commercials and the final "purchase/contract." Especially for high-value products and services that involve important decisions, customers often experience "anxiety due to lack of knowledge," and many cases end the comparison and consideration stage without forming deep understanding and trust.

On the other hand, opportunities for viewers to actively watch long corporate introduction videos are limited, requiring communication design that allows them to "naturally encounter information in their daily lives without actively searching for it."

'BizPot' was born as a hybrid program that integrates terrestrial radio, YouTube, and offline advertising, with the aim of fostering customer understanding in this middle-funnel domain.

5 Features of BizPot

【1】Positioning as a Hybrid Program Specialized in Secondary Use

BizPot is a hybrid program specialized in secondary use, designed for composite distribution to terrestrial radio × YouTube × offline advertising (taxis, elevators, etc.). By offering cross-media utilization in a bundled, fixed-rate model, it enables flexible media deployment over a long period from a single program production.

【2】Conquering the Middle Funnel ── Deepening Understanding Between Awareness and Acquisition

BizPot features communication design that elevates "vague awareness" gained from commercials to "deep understanding and trust." Furthermore, a major feature of BizPot is the ability to produce programs with future offline advertising deployment in mind from the recording stage, allowing for the integrated design of the main program, 30-second digests, and OOH advertising materials. This enables consistent linkage between middle-funnel measures and offline deployments such as taxis and elevators, using materials generated from the same program.

【3】Synergy with Offline Advertising

This program is produced by ohpner, which has a track record of being Japan's 3rd largest in advertising slot handling volume for taxi media "TOKYO PRIME" (January-March 2026). By having a business operator with expertise and achievements in offline advertising produce the program, we can propose an integrated package combining program content and OOH advertising slots. Participating companies can consult us in a one-stop manner for program production, YouTube, terrestrial radio, and even synergy design with ohpner's offline advertising menus such as taxis and elevators.

【4】Reliability Linked with Public Media (Radio Osaka)

It will be developed as a program linked with the terrestrial radio station "Radio Osaka." By being distributed within the framework of a public broadcasting station, the message of participating companies gains reliability as a third-party medium. The asset of "broadcast実績 on public media" remains with participating companies for a long time.

【5】Clear Pricing Design and Comprehensive Utilization Package

BizPot offers cross-media utilization in a bundled, fixed-rate model. Its simple and clear pricing system is made possible precisely because it is designed for composite distribution. In addition, it includes a guarantee of 50,000 views, one year of archiving on YouTube, and one year of usage rights for corporate owned media (HP, SNS, recruitment, IR), enabling highly cost-effective utilization over the long term.

ohpner will continue to plan and operate BizPot with the aim of fostering customer understanding in the middle-funnel domain for companies and optimizing subsequent offline advertising utilization. We welcome inquiries from advertisers, advertising agencies, and PR companies interested in utilizing BizPot, as we can provide details on the program introduced this time, pricing plans for participation, collaboration menus with taxi advertising, and examples of past offline advertising placements and performance results.

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