[April Dream] A Small Hook, A Big Trigger. Toward an Environmental Future Starting from Dry Cleaners.

A small trigger changes the future. Office K Co., Ltd. values the concept of a 'good hook.' We believe that a small hook (trigger) can create a big change. We are slightly changing the choice of using plastic hangers, which have been used as a matter of course in dry cleaners. We envision a future where that small change eventually changes the city and the environment. ■ Dry cleaners as entities that change the environment. It is estimated that over 130 million plastic hangers are used every month in the domestic dry cleaning industry. We believe that the daily scene of dry cleaners can be the starting point for changing the environment. The inorganic landscape changes to be a little kinder and warmer. Your feelings brighten up a little the moment you receive it. We envision a future where such changes spread naturally throughout the city. ■ A mechanism to bring dreams closer to reality. To bring this future closer to reality, we are developing a mechanism called 'paper hangers with advertisements.' We aim for a mechanism that goes beyond 'Sanpo-yoshi' (good for the seller, the buyer, and society), creating value for everyone involved. Dry cleaners: Introduce paper hangers without burden through advertising revenue. Advertisers: Utilize as a new advertising medium that blends into daily life. Paper/Printing Industry: Potential for creating new demand and revitalizing regional industries. Environment: Reduction of plastic usage and promotion of resource circulation. We aim for a mechanism where society changes naturally and without strain. We are currently taking a small step toward verification at dry cleaners in Kanagawa Prefecture. We also hope to gradually expand dialogues with major advertisers. This small step will eventually lead to a big change. We envision such a future spreading.