【LIMITED EDITION】Street Pajama Brand "Chill ST" Collaborates with Hawaii-Born "Lilly&Emma" to Launch Limited Edition Items in Japan, Available from May 15th at Omotesando Hills Store
Street pajama brand "Chill ST" is launching collaboration items with Hawaii-born apparel brand "Lilly&Emma" in limited quantities from May 15th at the Omotesando Hills store. This new collection combines comfort with a design suitable for going out.
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- 📰 Published: May 1, 2026 at 21:00
- 🔍 Collected: May 1, 2026 at 12:31
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Oasis Lifestyle Group Co., Ltd. (Location: Chiyoda-ku, Tokyo), which operates the street pajama brand "Chill ST" (hereinafter Chill ST), will launch collaboration items with "Lilly&Emma," an apparel brand originating from Hawaii operated by P.M.A. Triangle Co., Ltd. (Location: Chiyoda-ku, Tokyo), in limited quantities at the Omotesando Hills store starting Friday, May 15th. These products were pre-released in Hawaii and received many requests for domestic sales, leading to their release in Japan.
｜Special Page: https://chill-st.com/blogs/pick-up/hawaii-collab
Chill ST proposes a new genre of "street x pajamas," offering new everyday wear that combines comfort with a look suitable for going out. With the concept of "pajamas you can go out in," it develops items that smartly and relaxingly update the lifestyles of busy modern people, blurring the boundaries between home and outside.
This time, collaboration items with Lilly & Emma, which develops resort island fashion that evokes the Hawaiian breeze, will be released in limited quantities at the Omotesando Hills store starting Friday, May 15th. The collaboration was realized through the resonance of both brands' shared values of "natural and unadorned comfort."
The products use a fabric made from thin pile yarn carefully knitted with a high gauge. It offers a meltingly soft texture, providing a relaxed and comfortable feel for both body and mind. In addition to contact cooling, it boasts excellent breathability and moisture absorption, reducing heat and maintaining a cool and comfortable state. The design features the "FEEL ALOHA" logo, the spirit of Lilly & Emma, and the Chill ST logo embroidered in the same color, creating a subtle accent. The drawcords for the hoodie and pants adopt the brand's signature "lime" color. This collection is versatile for various scenes, from daily life to resorts. It is available in three colors: Pale Pink, Pale Blue, and Charcoal Gray, and three sizes: S, M, L.
■Chill ST×Lilly&Emma Product Details
｜Available Colors: Pale Pink/Pale Blue/Charcoal Gray, Sizes: S/M/L
Light Pile Tee《Lilly&Emma Collab》/￥11,000
Light Pile Hoodie《Lilly&Emma Collab》/￥17,600
Light Pile Shorts《Lilly&Emma Collab》/￥12,100
Light Pile Pants《Lilly&Emma Collab》/￥16,500
■Chill ST Omotesando Hills Store Details
Business Hours: 11:00～20:00
Address: Omotesando Hills Main Building B2F, 4-12-10 Jingumae, Shibuya-ku, Tokyo
■About Chill ST
"Chill ST," an apparel brand based on the concept of "pajamas you can go out in," was born to smartly and relaxingly update the lifestyles of busy modern people by blurring the boundaries between home and outside. It offers pajamas that combine "comfort" and a "presentable appearance for going out."
Official HP: https://chill-st.com/
Official Instagram: https://www.instagram.com/chillst_official
■About Lilly&Emma
Lilly & Emma is an apparel brand born from a wardrobe of resort island fashion, which opened in December 2014 on Waikiki's Kalakaua Avenue. It offers items that evoke Hawaii's rich nature and Aloha spirit.
Official Instagram: https://www.instagram.com/lilly_emma_hawaii/
■Company Overview
Company Name: Oasis Lifestyle Group Co., Ltd.
Representative: Yuzo Sekiya
Address: Haruka Building 3F, 3-5-17 Kojimachi, Chiyoda-ku, Tokyo 102-0083
｜Special Page: https://chill-st.com/blogs/pick-up/hawaii-collab
Chill ST proposes a new genre of "street x pajamas," offering new everyday wear that combines comfort with a look suitable for going out. With the concept of "pajamas you can go out in," it develops items that smartly and relaxingly update the lifestyles of busy modern people, blurring the boundaries between home and outside.
This time, collaboration items with Lilly & Emma, which develops resort island fashion that evokes the Hawaiian breeze, will be released in limited quantities at the Omotesando Hills store starting Friday, May 15th. The collaboration was realized through the resonance of both brands' shared values of "natural and unadorned comfort."
The products use a fabric made from thin pile yarn carefully knitted with a high gauge. It offers a meltingly soft texture, providing a relaxed and comfortable feel for both body and mind. In addition to contact cooling, it boasts excellent breathability and moisture absorption, reducing heat and maintaining a cool and comfortable state. The design features the "FEEL ALOHA" logo, the spirit of Lilly & Emma, and the Chill ST logo embroidered in the same color, creating a subtle accent. The drawcords for the hoodie and pants adopt the brand's signature "lime" color. This collection is versatile for various scenes, from daily life to resorts. It is available in three colors: Pale Pink, Pale Blue, and Charcoal Gray, and three sizes: S, M, L.
■Chill ST×Lilly&Emma Product Details
｜Available Colors: Pale Pink/Pale Blue/Charcoal Gray, Sizes: S/M/L
Light Pile Tee《Lilly&Emma Collab》/￥11,000
Light Pile Hoodie《Lilly&Emma Collab》/￥17,600
Light Pile Shorts《Lilly&Emma Collab》/￥12,100
Light Pile Pants《Lilly&Emma Collab》/￥16,500
■Chill ST Omotesando Hills Store Details
Business Hours: 11:00～20:00
Address: Omotesando Hills Main Building B2F, 4-12-10 Jingumae, Shibuya-ku, Tokyo
■About Chill ST
"Chill ST," an apparel brand based on the concept of "pajamas you can go out in," was born to smartly and relaxingly update the lifestyles of busy modern people by blurring the boundaries between home and outside. It offers pajamas that combine "comfort" and a "presentable appearance for going out."
Official HP: https://chill-st.com/
Official Instagram: https://www.instagram.com/chillst_official
■About Lilly&Emma
Lilly & Emma is an apparel brand born from a wardrobe of resort island fashion, which opened in December 2014 on Waikiki's Kalakaua Avenue. It offers items that evoke Hawaii's rich nature and Aloha spirit.
Official Instagram: https://www.instagram.com/lilly_emma_hawaii/
■Company Overview
Company Name: Oasis Lifestyle Group Co., Ltd.
Representative: Yuzo Sekiya
Address: Haruka Building 3F, 3-5-17 Kojimachi, Chiyoda-ku, Tokyo 102-0083