93% reduction in production costs, 97% reduction in production time. Video ad production realized utilizing generative AI.

Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Takahisa Takahashi), which provides car lease services for individuals, has produced short videos utilizing generative AI comprehensively.

Compared to conventional production processes, production costs were reduced by approximately 93%, and production time was reduced by approximately 97%. With the removal of cost barriers, it became possible to newly operate advertising marketing using videos.

Video Overview

These videos are short videos based on the real voices of customers obtained through N1 interviews, such as changes in their lives and emotions before and after signing a contract.

Emphasizing realism, the episodes are structured based on actual interview content.

・ "It's completely my beloved car, rather than a lease" edition

・ "My children are also excited about the new car" edition

・ "From days of apologizing for rides to days of laughing and saying 'Get in!'" edition