Announcement of Company Name Change for Shioya MS through NYC x Harajuku Design 'Portfolio Rebranding Service'
Shioya MS, a portfolio company of NYC, changed its name to "LABOLOGY Inc." on May 1, 2026. This is the first case study of the "Portfolio Rebranding Service" jointly provided by NYC and Harajuku Design.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:35
- 🔍 Collected: May 22, 2026 at 11:01
- 🤖 AI Analyzed: May 22, 2026 at 13:04 (2h 2m after Collected)
Shioya MS Inc. (Headquarters: Amagasaki, Hyogo; CEO: Toshio Nakamura), a portfolio company of NYC Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Yasuhito Nakatsuka), changed its name to "LABOLOGY Inc." on May 1, 2026.
This rebranding is a case study of the "Portfolio Rebranding Service" promoted by NYC in collaboration with Harajuku DESIGN Inc. (CEO: Keiichiro Yanagi). The service provided comprehensive support for the new growth phase following the business succession, including the definition of Purpose, Vision, and Values, as well as a full refresh of the company name, logo, and website.
Shioya MS began as a manufacturer and developer of pharmaceutical containers. It later acquired a culture medium manufacturing business from a pharmaceutical company, growing into a company that supports all aspects of research, testing, and inspection sites.
Transitioning to the new management structure, the company re-evaluated its business direction and identity, setting a new vision: "To become an indispensable company for laboratories worldwide." It decided to drastically refresh its brand to drive further growth.
The new name, "LABOLOGY," is a portmanteau of "Labo" (meaning laboratory) and the suffix "-logy" (meaning study or systemization).
■ LABOLOGY Inc. PURPOSE / VISION / VALUES
PURPOSE: To solve the "problems" of everyone involved in research, testing, and inspection.
VISION: To become an indispensable presence for laboratories worldwide.
VALUES: DISCOVERY, SOLUTION, SPEED, EVOLUTION.
In March 2026, NYC signed a business partnership with Harajuku DESIGN to provide a "Portfolio Rebranding Service" for PE and search funds. The rebranding of LABOLOGY was conducted as the first implementation of this service.
Comment from Toshio Nakamura, CEO of LABOLOGY Inc.:
"They interviewed not only me, the CEO, but every single employee, working deeply within our company to produce this. By sincerely engaging with our proposals, I truly feel we have created a brand of our own."
NYC will continue to actively promote rebranding support in cooperation with Harajuku DESIGN as part of its growth support for portfolio companies.
This rebranding is a case study of the "Portfolio Rebranding Service" promoted by NYC in collaboration with Harajuku DESIGN Inc. (CEO: Keiichiro Yanagi). The service provided comprehensive support for the new growth phase following the business succession, including the definition of Purpose, Vision, and Values, as well as a full refresh of the company name, logo, and website.
Shioya MS began as a manufacturer and developer of pharmaceutical containers. It later acquired a culture medium manufacturing business from a pharmaceutical company, growing into a company that supports all aspects of research, testing, and inspection sites.
Transitioning to the new management structure, the company re-evaluated its business direction and identity, setting a new vision: "To become an indispensable company for laboratories worldwide." It decided to drastically refresh its brand to drive further growth.
The new name, "LABOLOGY," is a portmanteau of "Labo" (meaning laboratory) and the suffix "-logy" (meaning study or systemization).
■ LABOLOGY Inc. PURPOSE / VISION / VALUES
PURPOSE: To solve the "problems" of everyone involved in research, testing, and inspection.
VISION: To become an indispensable presence for laboratories worldwide.
VALUES: DISCOVERY, SOLUTION, SPEED, EVOLUTION.
In March 2026, NYC signed a business partnership with Harajuku DESIGN to provide a "Portfolio Rebranding Service" for PE and search funds. The rebranding of LABOLOGY was conducted as the first implementation of this service.
Comment from Toshio Nakamura, CEO of LABOLOGY Inc.:
"They interviewed not only me, the CEO, but every single employee, working deeply within our company to produce this. By sincerely engaging with our proposals, I truly feel we have created a brand of our own."
NYC will continue to actively promote rebranding support in cooperation with Harajuku DESIGN as part of its growth support for portfolio companies.
FAQ
塩谷エムエスの新しい社名は何ですか？
新社名は「LABOLOGY株式会社（ラボロジー）」です。
今回の社名変更はどのような背景で行われましたか？
製薬会社からの事業承継を経て、医薬品容器開発からラボ全般のソリューションへ事業を拡大する中、今後の事業方向性と企業としての在り方を見直し、ブランドを抜本的に刷新するため実施されました。
NYCと原宿デザインが提供するサービスとは何ですか？
PE・サーチファンドの投資先企業に向けた「投資先リブランディングサービス」です。経営体制の移行期におけるブランド戦略設計、言語化、デザイン、浸透施策までをEnd to Endで支援します。
LABOLOGYの新たなビジョンは何ですか？
「世界中のラボにとって、なくてはならない存在へ。」です。
LABOLOGYは何を行う会社ですか？
医薬品容器の開発・製造、培地製造事業、およびラボ関連ソリューションの提供を行う企業です。