NUWORKS Launches "Benchmark Ads," an AI Service to Precisely Target Users Interested in Competitors
NUWORKS Inc. has officially launched "Benchmark Ads," an AI marketing service that delivers ads to users who have visited competitor websites. The service is a Google banner ad solution where an AI automates competitive analysis and ad delivery optimization. It enables businesses to reach potential customers interested in competitors—a segment difficult to access with conventional methods—thereby helping stores and service businesses acquire new customers. The company positions this service as a core component of its recurring revenue strategy and plans to expand its availability nationwide.
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- 📰 Published: May 18, 2026 at 18:00
- 🔍 Collected: May 18, 2026 at 09:31
- 🤖 AI Analyzed: May 20, 2026 at 10:19 (48h 47m after Collected)
NUWORKS Inc. has announced the full-scale launch of "Benchmark Ads," an AI-powered marketing service that targets users who have visited the websites of competing companies.
This service is a Google banner ad solution where an AI automatically handles competitive analysis and optimizes ad delivery. It effectively reaches the "potential customer segment interested in competitors," which has been difficult to access with existing methods like listing ads, SEO, and remarketing. The service is designed to accelerate new customer acquisition for businesses such as local stores, clinics, and various service industries.
The company has positioned this service as a core product for generating recurring revenue within its product division and will focus on expanding its adoption by businesses nationwide, including major corporations with multiple stores and locations.
■ Key Service Points
- Automatically approaches high-precision potential customers who have viewed competitor websites.
- Ad campaigns can be started by simply inputting a URL and a delivery area, with delivery beginning within 3 business days of final approval.
- Ads are delivered across a network of over 35 million platforms, including YouTube, Kakaku.com, Tabelog, and Yomiuri Shimbun Online.
- AI continuously optimizes campaigns to maximize cost-per-acquisition (CPA).
- For multi-location businesses, headquarters can centrally design area-specific customer acquisition strategies.
■ Development Background
In recent years, many businesses, particularly stores, clinics, and service providers, have faced the challenge of not achieving expected results from their advertising expenditures. Existing methods primarily target a company's own site visitors or search users, making it structurally difficult to efficiently create contact points with users interested in competitors.
NUWORKS analyzed these advertising challenges using market data accumulated through its sales platform business. "Benchmark Ads" was developed based on the company's sales infrastructure and on-the-ground expertise.
Furthermore, building a recurring revenue base using marketing know-how has been a key management theme for the company's product division. "Benchmark Ads" is positioned as a strategic core service to achieve this goal.
■ Service Overview
"Benchmark Ads" allows users to start ad campaigns by specifying just two items: a competitor's website URL and a delivery area (a radius of 1km or more, or by prefecture/municipality). The AI automatically analyzes targeting trends and determines the optimal delivery settings to increase the precision of the approach to potential customers. After launch, the AI continues to optimize performance to maximize cost-effectiveness.
Key features include:
- Ad display on over 35 million websites and apps, including YouTube and Kakaku.com.
- High-precision targeting by gender, age, and device.
- Campaigns start within 3 business days of final approval, requiring only ad creatives (banners, headlines, descriptions).
- Performance metrics (impressions, clicks, CTR) can be checked daily, weekly, or monthly via a direct link to a Google-operated reporting site.
- Multiple pricing plans are available to suit different business scales and objectives.
- A campaign offering a free set of original banners (square and rectangle) is currently underway for new subscribers.
The service complies with Google Ads policies and does not acquire or use personally identifiable information.
■ Case Study: Accessa Kokura Store Increases Web Inquiries by ~2.8x in Six Months
[CASE STUDY] Accessa Kokura Store (Kitakyushu City, Fukuoka Prefecture)
- Plan: Benchmark Ads Lite Plan
- Web Inquiries: Approx. 2.8x increase compared to pre-implementation
- Daily Web Inquiries: 5.1 (before) → 14.6 (after)
- Total Monthly Web Inquiries: 71 (Nov, before) → 321 (Apr, approx. 6 months after)
The company analyzes that a key factor for this improvement was the ability to precisely target potential customers who were already in the comparison and consideration phase by visiting competitor websites. This case demonstrates the potential for improving customer acquisition in local businesses by targeting competitor-aware audiences.
This service is a Google banner ad solution where an AI automatically handles competitive analysis and optimizes ad delivery. It effectively reaches the "potential customer segment interested in competitors," which has been difficult to access with existing methods like listing ads, SEO, and remarketing. The service is designed to accelerate new customer acquisition for businesses such as local stores, clinics, and various service industries.
The company has positioned this service as a core product for generating recurring revenue within its product division and will focus on expanding its adoption by businesses nationwide, including major corporations with multiple stores and locations.
■ Key Service Points
- Automatically approaches high-precision potential customers who have viewed competitor websites.
- Ad campaigns can be started by simply inputting a URL and a delivery area, with delivery beginning within 3 business days of final approval.
- Ads are delivered across a network of over 35 million platforms, including YouTube, Kakaku.com, Tabelog, and Yomiuri Shimbun Online.
- AI continuously optimizes campaigns to maximize cost-per-acquisition (CPA).
- For multi-location businesses, headquarters can centrally design area-specific customer acquisition strategies.
■ Development Background
In recent years, many businesses, particularly stores, clinics, and service providers, have faced the challenge of not achieving expected results from their advertising expenditures. Existing methods primarily target a company's own site visitors or search users, making it structurally difficult to efficiently create contact points with users interested in competitors.
NUWORKS analyzed these advertising challenges using market data accumulated through its sales platform business. "Benchmark Ads" was developed based on the company's sales infrastructure and on-the-ground expertise.
Furthermore, building a recurring revenue base using marketing know-how has been a key management theme for the company's product division. "Benchmark Ads" is positioned as a strategic core service to achieve this goal.
■ Service Overview
"Benchmark Ads" allows users to start ad campaigns by specifying just two items: a competitor's website URL and a delivery area (a radius of 1km or more, or by prefecture/municipality). The AI automatically analyzes targeting trends and determines the optimal delivery settings to increase the precision of the approach to potential customers. After launch, the AI continues to optimize performance to maximize cost-effectiveness.
Key features include:
- Ad display on over 35 million websites and apps, including YouTube and Kakaku.com.
- High-precision targeting by gender, age, and device.
- Campaigns start within 3 business days of final approval, requiring only ad creatives (banners, headlines, descriptions).
- Performance metrics (impressions, clicks, CTR) can be checked daily, weekly, or monthly via a direct link to a Google-operated reporting site.
- Multiple pricing plans are available to suit different business scales and objectives.
- A campaign offering a free set of original banners (square and rectangle) is currently underway for new subscribers.
The service complies with Google Ads policies and does not acquire or use personally identifiable information.
■ Case Study: Accessa Kokura Store Increases Web Inquiries by ~2.8x in Six Months
[CASE STUDY] Accessa Kokura Store (Kitakyushu City, Fukuoka Prefecture)
- Plan: Benchmark Ads Lite Plan
- Web Inquiries: Approx. 2.8x increase compared to pre-implementation
- Daily Web Inquiries: 5.1 (before) → 14.6 (after)
- Total Monthly Web Inquiries: 71 (Nov, before) → 321 (Apr, approx. 6 months after)
The company analyzes that a key factor for this improvement was the ability to precisely target potential customers who were already in the comparison and consideration phase by visiting competitor websites. This case demonstrates the potential for improving customer acquisition in local businesses by targeting competitor-aware audiences.