Launch of OEM Service for Corporate Original Towels | Luxury Towel Brand 'NUVIELLE'

Nuvielle Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takafumi Kasai) is pleased to announce the launch of an OEM (Original Equipment Manufacturer) service for corporate clients, utilizing the quality foundation of its Japanese luxury towel brand, 'NUVIELLE.' The service accommodates various corporate needs, including anniversary commemorations, VIP gifts, employee benefits, and professional use, with options ranging from semi-custom orders starting at one piece to full-custom manufacturing starting at 500 pieces. Since its launch in January 2026, NUVIELLE has focused on direct-to-consumer sales of its first product line, 'N-LINE,' and its second, 'towal.' In February 2026, the brand signed a partnership agreement with the Tokyo Yakult Swallows, and its towels have been adopted as the official towels used by players during games and practice sessions. Through these achievements, the company has received increasing requests from corporate clients to create original towels with their own logos for commemorative gifts. Consequently, Nuvielle has established a formal system to accept corporate OEM orders. There are three ordering methods: utilizing existing products (from 1 piece), semi-custom (from 1 piece), and full-custom (from 500 pieces). The service also supports foil stamping on gift boxes, enhancing the quality of the final product as a gift. Production is carried out domestically, primarily through partner factories in Imabari and Izumisano, ensuring that the quality design based on user experience is delivered to corporate clients as well.