Creating a society where people can choose to "be themselves" through "beauty" and "expression"

One day, may our existence become the trigger for someone's life story.

And one day, may each and every person we have been involved with be able to quietly reflect, "At that time, I truly chose to be my authentic self."

Our company endorses April Dream, which aims to make April 1st a day to share dreams.
This press release is the dream of "Null Inc."

We, Null Inc., aim to be a presence that supports people in "being themselves," going beyond the framework of a hair salon.

Our dream is to create a "society where individuality does not dissolve."

Today, information overflows, values are homogenized, and it's a society where we unknowingly live "a self defined by someone else."

Both correct and incorrect information, human emotions, and environments – everything constantly flows in, and hundreds or thousands of others' lives and values, which we haven't experienced ourselves, continuously enter our minds through sight.

It's a sensation like losing the laws of physics, where your own outline becomes vague, like weightlessness.

Precisely because it's such an unstable era, we believe that people will invariably move towards "the one point their heart desires."
Because the laws of emotion do not break.

Null wants to be such a place with "gravitational pull."

While convenient, we, who should truly be freer, sometimes lose sight of our own outlines.

"I really want to do this."
"I really want to be like this."
There are moments when we suppress these small feelings of incongruity.

We want to touch those moments.

Through the means of "beauty," we gently reclaim the outline of ourselves that we had forgotten.

Hairstyles and makeup are not just about external appearance.
The reflection in the mirror is the very will of "how you choose to live your present self."

The moment your hair changes,
You straighten your back.
You can look forward a little.
You want to meet someone.
You can express your true "self."

That small change will eventually move your life forward.

At Null, there are no two identical people.
Each has a different background, different impulses, and lives a different story.

When those individualities meet, clash, and resonate.
"Something" indescribable is born.

Beauty is not just a technique to enhance external appearance.

It is the act of releasing the inner impulses of people into the world as "expression."

And that expression resonates between people, creating new stories.

Here, everyone is the protagonist of their own story, and at the same time, an existence that moves someone else's story.

Null's presence has expanded through the technique of design color in the towns of Omotesando, Jingu-mae, and Harajuku.

It may still be a small presence.
Nevertheless, we have been able to come this far thanks to everyone who has been involved.

However, our destination lies beyond that.

From being a place people "decide to go to Null," to a presence where "Null is simply there," "a natural support in the back of your mind when you want to be yourself."

People inherently express their desires of
"how they want to be"
"how they want to live"
through hairstyles and makeup.

We want to be a presence that gently supports those moments.

We are not just a hair salon company.

We witness the moment when one chooses to "be their authentic self."

- Being swallowed by someone else's values
- Losing sight of your true self
- Choosing your days "somehow"

We confront these invisible "modern challenges."
Design color is merely one means to solve these challenges.

We perceive technique, philosophy, and organization all as one, without division.

Instead of relying on the sensibility of one individual, we break down each sensibility and transform it into a form that someone can receive and reproduce.

In this way, we want to create a world where the "reason for being Null" holds true in any salon, for any person.

One day, when someone tries to change their life a little, we want to be a place they naturally turn to without reason.

And years later, when they look back, if they can think, "Because that place existed then, I was able to change," there would be no greater joy.

There is a limit to the number of people we can involve.

Nevertheless,
Feelings spread,
Structures remain,
And eventually become culture.

The "impulse" that was within one person resonates between people and spreads into society.

One day, may Null's existence no longer be special.
One day, may we be gently supporting someone's life story.
On that day, may the scenery in our eyes be a beautiful world overflowing with love.

We believe.

Null
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