Korean Idol-Favorite Brand 'SALT&CHOCOLATE' Holds First-Ever Japan POP-UP STORE in Tokyo
The Korean contemporary brand SALT&CHOCOLATE is hosting its first pop-up store in Japan at Shibuya PARCO. The event features exclusive discounts and a daily giveaway event for customers.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 18:00
- 🔍 Collected: March 30, 2026 at 22:56 (4h 56m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
Brand Overview
SALT&CHOCOLATE (S.A.C.) is a contemporary brand with the motto "JUST WAY YOU ARE." For everyone walking their own path, the brand pursues minimalist designs that leverage details and silhouettes, based on comfortable and wearable items.
-
Instagram: @saltandchocolate.official
Event Details
Period: Friday, March 6, 2026 – Thursday, March 19, 2026
Location: Shibuya PARCO 4F "THE HYUNDAI"
POPUP STORE EVENT
1. In-Store Purchase Discount Benefits
-
Purchase 2 pairs of shoes: 5% OFF
-
Purchase 3 pairs of shoes: 15% OFF
-
Cross-category purchase: 10% OFF
(Bag + Shoes / Bag + Hat / Shoes + Hat)
2. Customer Purchase Benefits
We are holding a gacha event limited to the first 30 customers per day. You will receive one of the following as a gift!
-
SAC Signature Logo Ball Cap
-
SALT Lettering Baseball Cap
-
T-shirt (7 varieties in total)
*The above promotions will end once stock runs out.
Notice of Next POP-UP
Following the SALT&CHOCOLATE pop-up, the Korean brand "ENGBROX," which offers a wide lineup centered on jewelry and miscellaneous goods, will hold a POP-UP STORE starting Friday, April 10. Please look forward to further brand developments in the future.
Media (Press) Inquiries
Contact: Matsumoto (pressroom@nugu.jp)
FAQ
What is the name of the Korean brand holding its first Japan pop-up store in Tokyo, and what is its brand motto?
The Korean brand is SALT&CHOCOLATE, and its brand motto is 'JUST WAY YOU ARE,' emphasizing individuality through minimalist designs.
When and where will the SALT&CHOCOLATE pop-up store take place in Japan?
The SALT&CHOCOLATE pop-up store will be held from Friday, March 6, 2026, to Thursday, March 19, 2026, at Shibuya PARCO 4F 'THE HYUNDAI' in Tokyo.
What discount is offered for purchasing three pairs of shoes at the SALT&CHOCOLATE pop-up store?
Customers who purchase three pairs of shoes at the SALT&CHOCOLATE pop-up store will receive a 15% discount on their purchase.
What types of cross-category purchases qualify for a 10% discount at the SALT&CHOCOLATE pop-up event?
Cross-category purchases of Bag + Shoes, Bag + Hat, or Shoes + Hat qualify for a 10% discount at the SALT&CHOCOLATE pop-up store.
What free gifts are offered to the first 30 daily customers at the SALT&CHOCOLATE pop-up store in Tokyo?
The first 30 customers each day receive a gacha gift, which may include an SAC Signature Logo Ball Cap, SALT Lettering Baseball Cap, or one of seven T-shirt varieties.