Korean Lifestyle Brand 'pesto' Makes Japan Debut with Pop-up at Shibuya PARCO
Korean lifestyle brand 'pesto' will open its first Japanese pop-up store at Shibuya PARCO from April 17 to 30, 2026. The event features discounts up to 20% and exclusive novelty items like handkerchiefs and parasols.
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- 📰 Published: April 15, 2026 at 18:00
- 🔍 Collected: April 15, 2026 at 09:31
- 🤖 AI Analyzed: April 15, 2026 at 16:22 (6h 50m after Collected)
Korean lifestyle brand 'pesto', which values nature-inspired beauty, is launching in Japan for the first time. A limited-time pop-up store will be held at 'THE HYUNDAI' on the 4th floor of Shibuya PARCO from April 17 to April 30, 2026. Customers can enjoy special pricing, including 10-15% off new products and 20% off the PESTO PATCHWORK T-SHIRT. Exclusive benefits include a gacha chance for all purchasers, a free pouch for the first 30 customers on the opening day, and tiered novelty gifts such as handkerchiefs and parasols for purchases over 10,000 yen. Following this event, pop-ups for brands 'NOT4NERD' and 'ROLAROLA' are scheduled for May.
FAQ
When is the pop-up store open?
It runs from April 17 to April 30, 2026.
Are there any special gifts?
Yes, there are tiered gifts such as handkerchiefs for spending over 10,000 yen and parasols for over 20,000 yen.