Leading Japanese Anime Studio "Madhouse" Revamps Corporate Website for the First Time in 10 Years, with Creative Production by NTV Wands

NTV Wands Inc. (Headquarters: Minato-ku, Tokyo; President and Executive Officer: Yoko Tsunoda) has completely revamped and launched the corporate website for Madhouse Inc. (Headquarters: Nakano-ku, Tokyo; President: Sanae Tashiro), a member of the Nippon TV group. This project marks the first design overhaul in about 10 years and includes user navigation optimization, UI improvements, and the implementation of NTV Wands' cloud-based CMS "UNIT04" to enhance operational efficiency. 【Renewal Highlights】 1) Design Embodying the Brand's Worldview: A simple yet powerful design based on Madhouse's iconic red logo, complemented by black and white. The design incorporates imagery of layout paper throughout, creating an atmosphere unique to a video production company. The bold placement of abundant videos and visuals enhances user anticipation and curiosity, intuitively conveying the Madhouse worldview with a blend of uniqueness and playfulness. 2) Enhanced Content for Fan Engagement: The "WORKS" section, boasting a long history and a vast number of titles, has been revamped for both better browsability and user experience. The "SPECIAL" section, which has long offered a glimpse behind the scenes of creation, has also been redesigned for a more intuitive and easy-to-view layout. Furthermore, the introduction of the CMS has improved the ease of content updates, creating an environment for continuous dissemination of the latest information and new charms. 3) Launch of a Recruitment Site to Create New Connections: A new recruitment site has been opened to strengthen information dissemination for hiring. The site is enriched with content that conveys not only the company's overview but also the roles of each department, work processes, and the office atmosphere. By visualizing the real appeal of working at Madhouse, it aims to create new connections with future creators and enhance engagement based on empathy. 4) CMS Implementation for Improved Operational Efficiency and Updatability: The introduction of NTV Wands' cloud-based CMS "UNIT04" streamlines the update process. Its intuitive operation enables timely information dissemination, supporting a constantly relevant site. By enhancing the site's value from both design and operational perspectives, it will continuously deliver Madhouse's creativity and the appeal of its works to fans worldwide. 【Comment from Madhouse Representative: Mr./Ms. Sakurai】 The impetus for the renewal was the feeling that an update was necessary to keep pace with changes like the spread of smartphones. We had used the previous site for over 10 years, but it was not mobile-friendly and had usability issues. We decided a renewal was necessary to properly convey Madhouse's identity to a wider audience. The new design has been well-received internally, with comments like "It's the Reiwa era!" and "It looks cool." I personally love the playful touches, like the layout paper-inspired gimmicks and the moving crop mark motifs, which feel very appropriate for an anime production company. Also, the searchability of our "WORKS" (over 300 titles produced over the years) has improved, resulting in a simple and enduring page. As for the recruitment page, I was initially hesitant about posting photos from the workplace, but NTV Wands strongly encouraged it, and seeing the result, I was convinced it was a great idea. I'm grateful for their design ideas, which were applicant-focused and something we wouldn't have thought of on our own. Previously, all file creation and updates were static. This required external requests and confirmation processes, which were costly. Now that we can handle it in-house, our update process is much more efficient. Even though I was not comfortable with digital tasks, the intuitive interface and thorough training have enabled me to update our portfolio smoothly. I hope to deliver the "now" of Madhouse to more people through this new website. 【About Madhouse Inc.】 An animation production studio of the Nippon TV group, established in 1972. It has produced numerous works, including TV series and feature films. In addition to planning, producing, and creating animation, it also manages copyrights. 【About NTV Wands Inc.】 A web production and maintenance solution with extensive features, NTV Wands' proprietary cloud-based CMS "UNIT04" excels in high security and customizability to realize desired designs and functions. It has been adopted by many companies, including Nippon TV, and provides full support from website construction to maintenance and operation.