The "NITF T-shirt POP UP SHOP," a student-led initiative by NSG Group's International Total Fashion College, held in cooperation with "Bandai City Billboard Place," a hub for Niigata's fashion culture, concluded successfully on June 28, 2026, after a three-day run from June 26 (Fri) to June 28 (Sun), attracting a large number of visitors.

This project was the culmination of the college's practical store management classes, where students studying fashion business handled everything from product sourcing (buying) and pricing to VMD (visual merchandising), customer service, and operations themselves.

Comments from Partner Company Bandai City Billboard Place Representative

"Through this collaborative project, we were able to experience the unique free ideas and sensibilities of the students, which was a valuable opportunity for us to gain new insights. We aim to be a commercial facility that creates new value together with the community by actively providing opportunities for students to gain practical experience."

"We hope that the younger generation will cherish and express their flexible ideas that are not bound by conventional thinking, and their new values. Through practical experiences like this, we expect them to grow into individuals who are not afraid to take on challenges and can create products and services that bring joy to many people. We also want to provide a platform where we can support their challenges."

Student Comments

After three days of store operations, the students experienced real-world growth and learning that could not be obtained solely from classroom instruction, but only by being on the front lines of a commercial facility.

- Experiencing the Customer Service and Sales Floor "Standing on the actual sales floor, I keenly felt the difficulty of customer service, such as communicating with each customer individually. It was very enjoyable to apply the basics of customer service learned in class to actual sales, and I was very happy the moment a customer purchased an item that I felt was good and had sourced."

- Through Real Store Operations "I experienced the difficulty of setting product prices (price range and lineup) depending on the location and customer base of a commercial facility. This real experience was very educational."

The POP UP SHOP featured "BP x NITF Collaboration T-shirts" co-produced with Bandai City Billboard Place, which is celebrating its 30th anniversary this year, as well as vintage clothing and remade items personally sourced by the students. The event successfully showcased the results of their daily learning to many members of the local community.

This experience provided a significant opportunity to broaden the "potential unbound by conventional thinking" held by young people in regional areas.

We will continue to actively engage in industry-academia collaboration projects with local communities and companies, providing learning experiences that offer a realistic glimpse into cutting-edge fields. We will strive to foster talent that can lead the fashion industry from Niigata and contribute to regional revitalization.

□ Sales Overview

SHOP Name: NITF T-shirt POP UP SHOP

Date & Time: June 26 (Fri) - June 28 (Sun)

Location: In front of the 1F elevator, Bandai City Billboard Place

Products Handled: Vintage clothing sourced by students from Japan and abroad, student-remade items, limited edition BP x NITF collaboration T-shirts

Organizer: International Total Fashion College

Cooperation: Bandai City Billboard Place

□ International Total Fashion College

https://nitf.jp/

A vocational school located in Niigata City, offering comprehensive studies from costume and clothing production to fashion planning, sales, and production. It features a rare "Costume Design Department" nationwide, specializing in the production of stage costumes for idols, attracting students from all over the country who aspire to costume creation.

Departments

Fashion Design Department / Costume Design Department / Fashion Business Department / Fashion Stylist Department / Fashion Beauty Department / Total Fashion Comprehensive Department / Fashion Tech & Business Comprehensive Department

<About NSG Group>

NSG Group is a corporate group composed of 101 organizations that operate a wide range of businesses including education, medical care, welfare, and nursing care, as well as health and sports, construction and real estate, food and agriculture, trading, advertising, ICT, hotels, apparel, beauty, human resources services, and entertainment. Aiming to make each region "the world's most prosperous and happy town," we are engaged in creating businesses that revitalize communities from a private sector perspective, with keywords such as "people," "security," "work," and "attractiveness."

<NSG Group Homepage> https://www.nsg.gr.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event