Constructing a DX Platform Connecting Approximately 10,000 Midwives with Pregnant and Nursing Mothers
NPO Himawari no Kai and the Japanese Midwives Association have collaborated to launch 'Maternity Passport,' a digital platform utilizing a network of 10,000 midwives to support pregnant and nursing mothers anytime, anywhere.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 18:52
- 🔍 Collected: April 11, 2026 at 00:29 (5h 36m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 00:56 (216h 27m after Collected)
NPO Himawari no Kai (President: Seiko Noda, Location: Chiyoda-ku, Tokyo) held a meeting with the Japanese Midwives Association (President: Masayo Takada), and agreed to further deepen their collaboration to improve maternal and child health and enhance support for pregnant women and nursing mothers.
Through this partnership, they will promote the construction of a digital platform for supporting pregnant and nursing mothers, linked to the network of approximately 10,000 midwives belonging to the Japanese Midwives Association. As the core of this initiative, they will launch "Maternity Passport," a new digital service connecting midwives and mothers.
This service implements new support functions connecting midwives and mothers, aiming to realize nationwide compassionate support. Furthermore, with an eye on cooperation with local governments, they will proceed to build a new support model linked to regional maternal and child health policies.
[Overview of the Initiative]
Until now, the association has provided information and support activities for pregnant women and child-rearing households in the maternal and child health domain, in collaboration with medical organizations, government administrations, and sponsoring companies.
In addition to these, the following functional enhancements will be promoted in the "Maternity Passport":
- Communication within the Japanese Midwives Association
- Improvement of information sharing functions
- Implementation of a chat function connecting midwives and pregnant/nursing mothers
- Strengthening of data linkage to enable appropriate support according to the situation of pregnant and nursing mothers
[New Support for Pregnant and Nursing Mothers via Midwives × DX]
The chat function connecting midwives and mothers enables consultation and support without being restricted by time and place, supplementing conventional face-to-face support. This is expected to realize more continuous and compassionate support.
Furthermore, they are considering the utilization of AI technology for this function, promoting DX (Digital Transformation) of support for pregnant and nursing mothers by integrating professional support by midwives and digital technology.
[Future Prospects]
Through this initiative, they aim to strengthen the connection between midwives and mothers, realizing support that transcends regional differences and time constraints.
Also, by further strengthening cooperation with local governments and medical institutions, they will contribute to the sophistication of maternal and child health policies, working to realize a society where all pregnant women and their families can face childbirth and child-rearing with peace of mind.
Related app: "Maternity Passport"
Through this partnership, they will promote the construction of a digital platform for supporting pregnant and nursing mothers, linked to the network of approximately 10,000 midwives belonging to the Japanese Midwives Association. As the core of this initiative, they will launch "Maternity Passport," a new digital service connecting midwives and mothers.
This service implements new support functions connecting midwives and mothers, aiming to realize nationwide compassionate support. Furthermore, with an eye on cooperation with local governments, they will proceed to build a new support model linked to regional maternal and child health policies.
[Overview of the Initiative]
Until now, the association has provided information and support activities for pregnant women and child-rearing households in the maternal and child health domain, in collaboration with medical organizations, government administrations, and sponsoring companies.
In addition to these, the following functional enhancements will be promoted in the "Maternity Passport":
- Communication within the Japanese Midwives Association
- Improvement of information sharing functions
- Implementation of a chat function connecting midwives and pregnant/nursing mothers
- Strengthening of data linkage to enable appropriate support according to the situation of pregnant and nursing mothers
[New Support for Pregnant and Nursing Mothers via Midwives × DX]
The chat function connecting midwives and mothers enables consultation and support without being restricted by time and place, supplementing conventional face-to-face support. This is expected to realize more continuous and compassionate support.
Furthermore, they are considering the utilization of AI technology for this function, promoting DX (Digital Transformation) of support for pregnant and nursing mothers by integrating professional support by midwives and digital technology.
[Future Prospects]
Through this initiative, they aim to strengthen the connection between midwives and mothers, realizing support that transcends regional differences and time constraints.
Also, by further strengthening cooperation with local governments and medical institutions, they will contribute to the sophistication of maternal and child health policies, working to realize a society where all pregnant women and their families can face childbirth and child-rearing with peace of mind.
Related app: "Maternity Passport"