Niche Fragrance Specialty Store "NOSE SHOP" to Exhibit at Summer Perfume Festival "Perfume Summer Market curated by ISETAN MEN'S", Pre-sale of First-Ever Japan Arrival Brand "Commodity"

NOSE SHOP

"NOSE SHOP," Japan's first specialty store for niche fragrances, which aims to make a splash in the Japanese perfume market, often called a "perfume desert," will be exhibiting at the "Perfume Summer Market curated by ISETAN MEN'S" held at Isetan Shinjuku Men's Building 1F Cosmetics Promotion from July 8 (Wed) to July 28 (Tue). NOSE SHOP's participation will be for a limited time from July 15 (Wed) to July 21 (Tue).

"Perfume Summer Market curated by ISETAN MEN'S" is a signature summer fragrance event with the theme "Encountering a Scent that Expresses Yourself." The event will take over all event spaces within the Men's Building 1F Cosmetics at Isetan Shinjuku, showcasing a wide range of fragrances from classic maison brands to creator brands recommended for those who don't want to smell like everyone else.

During the period of July 15 (Wed) to July 21 (Tue), NOSE SHOP will be pre-selling "Commodity," a niche fragrance brand from the United States making its first-ever arrival in Japan. Additionally, they will offer a curated selection of "recommended summer scents" that transcend brand boundaries, along with a novelty gift campaign.

A US-Based Brand Born Online Makes Its Japan Debut

Commodity

During the "Perfume Summer Market curated by ISETAN MEN'S" event from July 15 (Wed) to July 21 (Tue), "Commodity," a brand that NOSE SHOP plans to carry in the future, will be available for pre-sale.

Commodity is a fragrance brand from the United States founded in 2013 through crowdfunding by creators who questioned the industry norm that "perfume cannot be tested through a screen." After rapid growth, the brand experienced a temporary closure but was revived in 2021 under the stewardship of Viken Arslanian, a leader in the US niche fragrance industry.

To convey the scent's atmosphere even through a screen, Commodity names its perfumes after intuitive concepts like Book, Gold, and Milk, reflecting materials and textures that anyone can easily imagine. The brand's philosophy centers on subtraction as the new luxury, and they feature a meticulous clean formula that excludes 56 specific blacklisted ingredients. Their collections focus on the scent itself, stripped of unnecessary embellishments.

A key feature is the innovative concept of "Scent Space." Based on the same fragrance profile, it offers three distinct creations: "Personal," which lingers subtly close to the skin; "Expressive," which diffuses with a balanced sillage; and "Bold," which fills the space. NOSE SHOP will be selecting the most balanced "Expressive" line. This proposes a new way to enjoy perfume, choosing the "diffusion" of the scent rather than its concentration.

[Featured Items]

Commodity Moss Expressive 100ml

Brand Name | Commodity

Product Name | Moss Expressive (Eau de Parfum)

Price | 30ml ¥15,400, 100ml ¥29,700 (incl. tax)

Grapefruit and bergamot evoke the crisp, refreshing air of a forest walk at dawn. Cedarwood and oakmoss release an endlessly fresh, verdant, earthy breath.

Top | Bergamot

Body | Petitgrain, Eucalyptus

Base | Oakmoss, Orange Blossom, Cedarwood

Perfumer | Donna Ramanauskas

Commodity Milk Expressive 100ml

Brand Name | Commodity

Product Name | Milk Expressive (Eau de Parfum)

Price | 30ml ¥15,400, 100ml ¥29,700 (incl. tax)

A fragrant awakening of toasted sesame. The sweet creaminess of toasted marshmallow and tonka bean blends with the refreshing mahogany woods, creating an opaque white liquid that brings familiar comfort. A glass of cold milk marks the start of a new day.

Top | Toasted Sesame

Body | Cold Milk, Warm Marshmallow

Base | Mahogany, Tonka Bean, Benzoin

Perfumer | Christelle Laprade

Curated Selection of "Recommended Summer Scents" from Popular Brands

Laboratorio Olfattivo Arancia Rossa

NOSE SHOP will be presenting a lineup focused on "recommended summer scents." Featuring light fragrances such as citrus, fruity, and musk, they have gathered items that complement the midsummer mood, transcending brand boundaries.

Featured items include "Laboratorio Olfattivo Arancia Rossa," with its juicy and vibrant blood orange aroma, "Goldfield & Banks Sunset Hour," which evokes a tropical and liberating Australian sunset, and "Maison Matine Esprit de Contradiction," with its refreshing blend of citrus and musk.

We invite you to discover new scents from NOSE SHOP's highly recommended lineup for summer.

[Featured Items]

Laboratorio Olfattivo Arancia Rossa 100ml

Brand Name | Laboratorio Olfattivo

Product Name | Arancia Rossa (Parfum Cologne)

Price | 100ml ¥25,300 (incl. tax)

Blood orange, a symbol of battle and celebration, an embodiment of light. Juicy and sensual. An elegant and refined scent that awakens the unfading warmth of memory. The gentle sunlight of a winter day. A rebellious fruit adorned with the colors of summer.

NOTE | Blood Orange (Italy), Orange Blossom, Passion Fruit, White Musk

Perfumer | Jean-Claude Ellena

Goldfield & Banks Sunset Hour 100ml

Brand Name | Goldfield & Banks

Product Name | Sunset Hour (Parfum)

Price | 10ml ¥6,600, 50ml ¥23,100, 100ml ¥31,900 (incl. tax)

The sun sinks into the beach. A series of breathtakingly dramatic moments. Starting with desert peach, pear, and mandarin, the vibrant florals are accented with pink pepper, and sandalwood gently ushers in the night.

Top | Desert Peach Accord, Pear Accord, Mandarin (Italy)

Body | Ginger (Nigeria), Pink Pepper, Jasmine Sambac

Base | Sandalwood (Australia), Vanilla (Madagascar), Cashmeran, Salty Caramel

Perfumer | François Merle-Baudoin

Maison Matine Esprit de Contradiction 50ml

Brand Name | Maison Matine

Product Name | Esprit de Contradiction | Spirit of Contradiction (Eau de Parfum)

Price | 15ml ¥8,800, 50ml ¥16,500 (incl. tax)

Spirit of contradiction. Sharp critique. Insightful wit. Unwavering self-assertion. No compromise. Love your own thoughts and beliefs, look within yourself. The goal is not to defeat the opponent. It is simply to refine your own identity.

Top | Yellow Mandarin, Lemon, Black Pepper, Coriander, "Soul"

Body | Ginger, Ylang-Ylang, Iris, Clove, "Voice"

Base | Musk, Vetiver, Sage, Cedarwood, "Belief"

Perfumer | Christian Vermorel

[Brand Lineup]

Andrea Maack, Commodity, Essential Parfums, Etat Libre d'Orange, Frassai, Goldfield & Banks, Hellenist, Heretic Parfum, Jovoy Paris, Laboratorio Olfattivo, Maison Louis Marie, Maison Matine, Nicolai, Nishane, Room 1015, Roos & Roos, Thoo (17 brands in total)

*Lineup is subject to change.

*Product selection may be limited to certain items.

*Lineup may be rotated during the event period.

Special Novelty Gifts with Purchase!

(From left to right in image) Goldfield & Banks Coast to Coast Sample Set 2026 (2ml x 3 bottles), Roos & Roos Malamata Travel Size (10ml), Commodity Mini Perfume (5ml)

We have prepared novelty gifts that vary depending on the purchase amount. Please visit us during this special occasion.

[Novelty Details]

- First 30 customers who spend ¥22,000 or more (incl. tax) will receive a "Goldfield & Banks Coast to Coast Sample Set 2026 (2ml x 3 bottles)"

- First 10 customers who spend ¥33,000 or more (incl. tax) will receive a "Roos & Roos Malamata Travel Size (10ml)"

- First 50 customers who purchase a Commodity product will receive a Commodity mini perfume (5ml)

*Scents cannot be chosen.

*Limited quantities available, while supplies last.

[Event Overview]

"Perfume Summer Market curated by ISETAN MEN'S"

Event Period | July 8 (Wed), 2026 - July 28 (Tue)

NOSE SHOP Exhibition Period | July 15 (Wed) - July 21 (Tue)

Venue | Isetan Shinjuku Men's Building 1F Cosmetics Promotion

Address | 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

(Immediately accessible from the Isetan exit of the Tokyo Metro Marunouchi Line)

URL | https://www.imn.jp/post/108057208715

NOSE SHOP

NOSE SHOP

In the past, the Japanese market was called a "perfume desert," where perfumes were said to not sell well. To break through this situation, NOSE SHOP focused its efforts on the niche market of "niche fragrances." Starting as Japan's first specialty store in August 2017, as of July 2026, the company has expanded to a total of 26 locations across all business formats. In March 2026, it was also listed on the TOKYO PRO Market of the Tokyo Stock Exchange.

Even as the number of stores increases and the company goes public, the core values remain unchanged. "Niche" means something that even one person can deeply "love." Under the banner of "Follow your NOSE.," they continue to deliver "deep loves" for individuals over the "so-so" for everyone.

For those who haven't yet learned to trust their own nose, NOSE SHOP continues to create new ways to discover scents, such as the Japan-originating daily fragrance "KO-GU," the "U NOSE SHOP" for intuitive selection, the fragrance bar "Hana," brand-specific stores for "Laboratorio Olfattivo" and "Etat Libre d'Orange," the popular "Perfume Gacha®," and the Japanese distribution of the French magazine "Nez."

Until a fragrance culture takes root in Japan, once a perfume desert, NOSE SHOP will continue to create experiences that allow people to trust their own noses.

https://noseshop.jp