Unbiased Fee-Only FP Matching Service "Shisan Soudan.com" Opens FP Recruitment to Non-Association Members; Business Report Shared at Japan Financial Planners Advisors Association General Meeting

NonTired Co., Ltd. (CEO: Tokio Koashi; hereinafter "the Company") is pleased to announce the commencement of additional recruitment for independent financial planners (FPs) to be listed on its unbiased paid FP consultation matching service, "Shisan Soudan.com" (Asset Consultation Dot Com).

Applications are welcome from independent FPs active outside the association, as well as members of the Japan Financial Planners Advisors Association. This initiative was announced by the representative of the Company as a business report during the association's general meeting held on May 28, 2026, alongside a report on participation in a US conference.

▼ Details of this release and the full reports of the general meeting and US conference are published on Shisan Soudan.com:

General Meeting Report: https://43soudan.com/fpaa-report-2026

US Visit Report: https://43soudan.com/napfa-2026-report-yoshikawa

*Note: Tokio Koashi, Representative Director of the Company, presented the business report for "Shisan Soudan.com" at the general meeting of the Japan Financial Planners Advisors Association.

Recruitment of FPs: Open to FPs outside the association

An increasing number of individuals seek unbiased, paid financial consulting out of concern that free consultations might lead to aggressive product sales pitches. To meet this growing demand, the Company is starting additional recruitment for independent FPs to join the platform.

We welcome applications and referrals from members of the Japan Financial Planners Advisors Association, as well as FPs operating independently outside of the organization.

We look forward to applications from FPs who wish to engage with clients in a new way, sharing their expertise through consulting services that are not contingent on the sales of financial products.

To maintain the matchmaking quality for each client, listing slots will be capped at 20 FPs. Applications will close once slots are filled. Interested parties are encouraged to inquire early.

Recruitment Overview

- Number of Openings: Limited to 20 (applications close once capacity is reached).

- Target Candidates: Financial Planners who can provide unbiased, paid consulting without selling financial products, or FPs looking to transition to advisory-fee models or discover new revenue streams.

- Guidelines & Application: https://43soudan.com/inquiry

- Note: Applicants will undergo an interview to verify alignment with screening standards and listing conditions. Please note that application does not guarantee listing.

US Conference Report Shared at Japan Financial Planners Advisors Association General Meeting

This recruitment drive coincides with announcements made at the Japan Financial Planners Advisors Association general meeting on May 28, 2026.

The meeting focused on reports by association members who attended the fee-only FP international conference (NAPFA) held in Minneapolis, US. Members shared key takeaways, fostering insightful discussions on the future of the FP industry in Japan.

Key discussions shared during the meeting:

- FP Consulting and "Investment Behavior Coaching" in the AI Era:

While AI services tailored for administrative tasks (such as minute-taking and CRM input) are expanding, areas irreplaceable by AI were highlighted. These include structuring complex cases, designing inheritance/business succession plans, providing emotional support, and offering investment behavior coaching.

- "Sudden Wealth" and Emotional Support:

Studies show that individuals who suddenly receive significant assets (through inheritance, retirement, or settlements) struggle to make objective decisions regardless of their knowledge. The discussion emphasized the critical role of FPs in providing emotional support.

- The "Era of Great Wealth Transfer" and Differing US-Japan Approaches:

With an estimated $124 trillion in global asset transfers expected by 2048, contrasting approaches were shared: Japan focuses on "tax reduction" due to its inheritance tax system, whereas the US focuses on "how to maximize the assets passed down."

- Institutionalization of US Independent FP Firms and Long-term Relationships:

M&As are active among US firms. Discussions highlighted institutionalized management models that reduce reliance on specific individuals, as well as client relationships spanning an average of over 17 years.

Business Report on "Shisan Soudan.com" by NonTired Co., Ltd.

Toward the end of the meeting, Tokio Koashi, Representative Director of the Company, presented a business report and future prospects for "Shisan Soudan.com."

"Shisan Soudan.com" is an independent FP matching service revamped from the former "Uranai FP Corpus" to optimize service names, site structures, and consultation flows for enhanced usability.

The platform is designed with two core features: AI-driven "FP Diagnostics" and "FP Search" where clients select planners from detailed profiles.