Nomura Real Estate Solutions Unifies Real Estate Brokerage Business Under "Nomura's Brokerage Plus" Brand; Kazunari Ninomiya Appointed Brand Ambassador, New Visuals Unveiled
Nomura Real Estate Solutions has unified its real estate brokerage and CRE businesses under the "Nomura's Brokerage Plus" brand, appointing Kazunari Ninomiya as brand ambassador and launching the new tagline "Plus to your expectations," aiming to provide high-value solutions that exceed customer expectations.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 18:30
Key Points of This Press Release:
1. Unified 3 businesses (Brokerage/CRE) under the "Nomura's Brokerage Plus" brand as of April 1, 2026.
2. Refreshed logo mark and established new brand tagline "Plus to your expectations." By building a "One Team" structure that transcends organizational boundaries, we will provide high-value-added solutions exceeding expectations for all customers, including individuals, corporations, and investors.
3. Appointed Kazunari Ninomiya as the new brand ambassador. Newspapers and outdoor advertisements are planned to feature Ninomiya's journey of continuous challenge, always adding a "plus" to stakeholders' expectations.
Nomura Real Estate Solutions Co., Ltd. (Minato-ku, Tokyo / President and Representative Director: Yuushi Hibino / hereinafter "the Company") announced that as of April 1, 2026, it will unify its 3 businesses (Brokerage, CRE*1) (Distribution Business Headquarters, Partner Sales Headquarters, Corporate Sales Headquarters) under the "Nomura's Brokerage Plus" brand and has established the brand tagline*2 "Plus to your expectations." We will transmit the new message of "Nomura's Brokerage Plus" by appointing Kazunari Ninomiya as the brand ambassador.
[Special Website URL: http://nomu.com/chukai-plus/brand]
*1: Abbreviation for Corporate Real Estate
*2: A slogan that briefly expresses what the brand is and what value it promises.
1. Regarding the Appointment of Brand Ambassador Kazunari Ninomiya
Kazunari Ninomiya is a unique individual who, starting as an idol, has continuously challenged himself throughout his career, always adding a "plus" to expectations, evolving into an actor, voice actor, gamer, lyricist, composer, host, YouTuber, and author. His姿 (stance/figure) of continuously taking on diverse expressions deeply resonates with our brand tagline, "Plus to your expectations." We are convinced that this aligns with our company's stance of facing customer expectations, creating value one step ahead, and contributing to affluent living, leading to this appointment.
The main visual, declaring a new start, juxtaposes photos of Ninomiya in his childhood and present day. Following the heading "Despite being an idol...", it chronicles Ninomiya's various challenges from acting to writing, impressively expressing his trajectory of meeting the expectations of many stakeholders in the entertainment world with a "plus" over many years.
Starting with newspaper and outdoor advertisements, our company will convey the new message of "Nomura's Brokerage Plus," delivering value with a "plus" to the expectations of individuals, corporations, investors, and all customers.
2. Purpose of Brand Unification, Logo Mark, and Tagline
Our company was born in April 2021 by integrating the brokerage and CRE functions within the Nomura Real Estate Group. By merging the know-how of wholesale and retail businesses, as well as businesses for the wealthy and investors, we have built a system capable of responding one-stop to the diverse needs of our customers, transcending organizational boundaries. With this renewal, we will build an even stronger "One Team" structure to provide high-value-added solutions that exceed expectations for individuals, corporations, investors, and all customers.
This brand unification and branding activity were planned to realize our goal of "maximizing the happiness of our customers and employees." The logo mark is based on the one used in our individual retail business, with a newly designed symbol mark, and the brand tagline "Plus to your expectations." was established.
As a company involved in the ownership and sale of real estate, which holds significant meaning in customers' lives, corporate activities, and asset management, we aspire to be an entity that not only "meets" customer expectations but also provides proposals and services that "exceed" those expectations.
3. On-site Report from the Shoot
On the day of the key visual shoot, Ninomiya appeared refreshingly in a casual white shirt, and the shoot proceeded in a consistently harmonious atmosphere. What was particularly impressive was his expressiveness, adding subtle nuances with each cut even when striking the same pose. This relaxed, soft ambiance is directly reflected in the main visual.
During breaks, he naturally communicated with staff, lightening the mood, while also meticulously confirming fine details, demonstrating his professional attitude throughout. His consistently cheerful demeanor during the shoot highlighted Ninomiya's charm, combining naturalness with high expressiveness.
4. Interview with Kazunari Ninomiya on His Appointment as Ambassador
Q) When do you feel you have "exceeded expectations?" in your work?
A) When singing, dancing, acting, or in variety shows, seeing the reactions of people who receive my performance, feel joy, or are moved, I often feel "maybe this wasn't wrong" or "this was the right thing to do."
Q) Your diverse titles are listed in this advertisement. What are your frank thoughts?
A) I felt that I must act with responsibility. Regarding my involvement in work, I'm the type who wants to enjoy it, but when I'm called an actor, host, or YouTuber, it means those aspects already exist within me. I realized I can't just have fun; I must act with responsibility in those roles.
It's a blessing to be called by so many titles, and it makes me feel glad to be working. Most things I start with the intention of enjoying them in each respective field, so it's rewarding to be recognized this way.
Q) Is there any title in the advertisement that you find surprisingly unexpected?
A) For YouTuber, I thought, "Is that how I'm seen?" I didn't aim to be a YouTuber specifically; I started it to convey our daily lives, so it was surprising to hear myself called that.
Q) Do you have any expectations for yourself, like "I want to add this kind of title" or "I want to make this area a 'plus'?"
A) I'd boldly say, a broker! "Nomura's Brokerage Plus" connects people and towns, right? As a broker in the entertainment industry myself (laughs).
I think it would be interesting to be someone who can propose, "There's this good person," or "What about that person?" when creating a work. Being involved in works in various ways, not just appearing in them, seems quite interesting, and also suggesting, "Are there locations like this?" (laughs).
Q) What kind of "plus" (mental asset) does "being an idol" represent for you in your life and for your future path?
A) First, from 1999 to 2026, I want to express my gratitude to my four members for running through to the end as five, without a single person missing. In today's era, where it's not uncommon for members to join or leave, the fact that we remained as five without change for so long is truly thanks to the support of our fans and everyone involved, but above all, it's because the four of us decided we wanted to continue.
I want to express my gratitude, and the "respect" I feel is surely a significant asset in my heart. What I learned as an idol and as Arashi will undoubtedly remain at my core and foundation, no matter what titles I may have in the future, so I truly feel glad I was an idol and glad I was in Arashi.
5. Surprise Message Delivered at the Entrance Ceremony
At our company's entrance ceremony held on April 1st, new brand ambassador Ninomiya delivered a message to the new employees in a surprise movie. The audience erupted in cheers and applause upon the sudden appearance of Ninomiya's message.
▼ Kazunari Ninomiya's Message Comment
Congratulations to all the new employees of Nomura Real Estate Solutions on your joining the company. I'm Kazunari Ninomiya. I have recently taken on the role of brand ambassador for Nomura Real Estate Solutions.
Today, you all take your first step as "real estate professionals." However, I don't think anyone is a perfect professional from the start. I myself began as an idol, and before I knew it, I became an actor, then a gamer, and now I've become someone who manages my own company. What's important is not to limit yourself to a role, but to be able to enjoy adding something "plus" for the sake of others. Isn't that the most important thing?
You who are joining the company at this timing when "Nomura's Brokerage Plus" is making a new start are, in a sense, like同期 (contemporaries).
Let's create "plus" that exceeds expectations together. I look forward to hearing about your successes in the field. Congratulations again. This has been Kazunari Ninomiya.
▼ New Employee Interview Comments (Excerpt)
Q) As new members of society, you are facing your "first stage." Could you give a message to "fellow contemporary Ninomiya-san" who continues to challenge on another major stage, the last tour?
A) As a new member of society, I too will face various anxieties and walls in this new world, but I want to work hard, believing that new feelings and many fun things await beyond that. I hope that fellow contemporary Ninomiya-san and I can motivate each other, help each other, and grow together. Let's do our best!
＜Profile＞
Kazunari Ninomiya (born June 17, 1983, from Tokyo. Debuted in 1999 as a member of "Arashi"
Keywords: Nomura's Brokerage Plus, Brand Ambassador, Kazunari Ninomiya, New Brand, Plus to your expectations., Tagline, Real Estate Brokerage, Brokerage, Real Estate, CRE
1. Unified 3 businesses (Brokerage/CRE) under the "Nomura's Brokerage Plus" brand as of April 1, 2026.
2. Refreshed logo mark and established new brand tagline "Plus to your expectations." By building a "One Team" structure that transcends organizational boundaries, we will provide high-value-added solutions exceeding expectations for all customers, including individuals, corporations, and investors.
3. Appointed Kazunari Ninomiya as the new brand ambassador. Newspapers and outdoor advertisements are planned to feature Ninomiya's journey of continuous challenge, always adding a "plus" to stakeholders' expectations.
Nomura Real Estate Solutions Co., Ltd. (Minato-ku, Tokyo / President and Representative Director: Yuushi Hibino / hereinafter "the Company") announced that as of April 1, 2026, it will unify its 3 businesses (Brokerage, CRE*1) (Distribution Business Headquarters, Partner Sales Headquarters, Corporate Sales Headquarters) under the "Nomura's Brokerage Plus" brand and has established the brand tagline*2 "Plus to your expectations." We will transmit the new message of "Nomura's Brokerage Plus" by appointing Kazunari Ninomiya as the brand ambassador.
[Special Website URL: http://nomu.com/chukai-plus/brand]
*1: Abbreviation for Corporate Real Estate
*2: A slogan that briefly expresses what the brand is and what value it promises.
1. Regarding the Appointment of Brand Ambassador Kazunari Ninomiya
Kazunari Ninomiya is a unique individual who, starting as an idol, has continuously challenged himself throughout his career, always adding a "plus" to expectations, evolving into an actor, voice actor, gamer, lyricist, composer, host, YouTuber, and author. His姿 (stance/figure) of continuously taking on diverse expressions deeply resonates with our brand tagline, "Plus to your expectations." We are convinced that this aligns with our company's stance of facing customer expectations, creating value one step ahead, and contributing to affluent living, leading to this appointment.
The main visual, declaring a new start, juxtaposes photos of Ninomiya in his childhood and present day. Following the heading "Despite being an idol...", it chronicles Ninomiya's various challenges from acting to writing, impressively expressing his trajectory of meeting the expectations of many stakeholders in the entertainment world with a "plus" over many years.
Starting with newspaper and outdoor advertisements, our company will convey the new message of "Nomura's Brokerage Plus," delivering value with a "plus" to the expectations of individuals, corporations, investors, and all customers.
2. Purpose of Brand Unification, Logo Mark, and Tagline
Our company was born in April 2021 by integrating the brokerage and CRE functions within the Nomura Real Estate Group. By merging the know-how of wholesale and retail businesses, as well as businesses for the wealthy and investors, we have built a system capable of responding one-stop to the diverse needs of our customers, transcending organizational boundaries. With this renewal, we will build an even stronger "One Team" structure to provide high-value-added solutions that exceed expectations for individuals, corporations, investors, and all customers.
This brand unification and branding activity were planned to realize our goal of "maximizing the happiness of our customers and employees." The logo mark is based on the one used in our individual retail business, with a newly designed symbol mark, and the brand tagline "Plus to your expectations." was established.
As a company involved in the ownership and sale of real estate, which holds significant meaning in customers' lives, corporate activities, and asset management, we aspire to be an entity that not only "meets" customer expectations but also provides proposals and services that "exceed" those expectations.
3. On-site Report from the Shoot
On the day of the key visual shoot, Ninomiya appeared refreshingly in a casual white shirt, and the shoot proceeded in a consistently harmonious atmosphere. What was particularly impressive was his expressiveness, adding subtle nuances with each cut even when striking the same pose. This relaxed, soft ambiance is directly reflected in the main visual.
During breaks, he naturally communicated with staff, lightening the mood, while also meticulously confirming fine details, demonstrating his professional attitude throughout. His consistently cheerful demeanor during the shoot highlighted Ninomiya's charm, combining naturalness with high expressiveness.
4. Interview with Kazunari Ninomiya on His Appointment as Ambassador
Q) When do you feel you have "exceeded expectations?" in your work?
A) When singing, dancing, acting, or in variety shows, seeing the reactions of people who receive my performance, feel joy, or are moved, I often feel "maybe this wasn't wrong" or "this was the right thing to do."
Q) Your diverse titles are listed in this advertisement. What are your frank thoughts?
A) I felt that I must act with responsibility. Regarding my involvement in work, I'm the type who wants to enjoy it, but when I'm called an actor, host, or YouTuber, it means those aspects already exist within me. I realized I can't just have fun; I must act with responsibility in those roles.
It's a blessing to be called by so many titles, and it makes me feel glad to be working. Most things I start with the intention of enjoying them in each respective field, so it's rewarding to be recognized this way.
Q) Is there any title in the advertisement that you find surprisingly unexpected?
A) For YouTuber, I thought, "Is that how I'm seen?" I didn't aim to be a YouTuber specifically; I started it to convey our daily lives, so it was surprising to hear myself called that.
Q) Do you have any expectations for yourself, like "I want to add this kind of title" or "I want to make this area a 'plus'?"
A) I'd boldly say, a broker! "Nomura's Brokerage Plus" connects people and towns, right? As a broker in the entertainment industry myself (laughs).
I think it would be interesting to be someone who can propose, "There's this good person," or "What about that person?" when creating a work. Being involved in works in various ways, not just appearing in them, seems quite interesting, and also suggesting, "Are there locations like this?" (laughs).
Q) What kind of "plus" (mental asset) does "being an idol" represent for you in your life and for your future path?
A) First, from 1999 to 2026, I want to express my gratitude to my four members for running through to the end as five, without a single person missing. In today's era, where it's not uncommon for members to join or leave, the fact that we remained as five without change for so long is truly thanks to the support of our fans and everyone involved, but above all, it's because the four of us decided we wanted to continue.
I want to express my gratitude, and the "respect" I feel is surely a significant asset in my heart. What I learned as an idol and as Arashi will undoubtedly remain at my core and foundation, no matter what titles I may have in the future, so I truly feel glad I was an idol and glad I was in Arashi.
5. Surprise Message Delivered at the Entrance Ceremony
At our company's entrance ceremony held on April 1st, new brand ambassador Ninomiya delivered a message to the new employees in a surprise movie. The audience erupted in cheers and applause upon the sudden appearance of Ninomiya's message.
▼ Kazunari Ninomiya's Message Comment
Congratulations to all the new employees of Nomura Real Estate Solutions on your joining the company. I'm Kazunari Ninomiya. I have recently taken on the role of brand ambassador for Nomura Real Estate Solutions.
Today, you all take your first step as "real estate professionals." However, I don't think anyone is a perfect professional from the start. I myself began as an idol, and before I knew it, I became an actor, then a gamer, and now I've become someone who manages my own company. What's important is not to limit yourself to a role, but to be able to enjoy adding something "plus" for the sake of others. Isn't that the most important thing?
You who are joining the company at this timing when "Nomura's Brokerage Plus" is making a new start are, in a sense, like同期 (contemporaries).
Let's create "plus" that exceeds expectations together. I look forward to hearing about your successes in the field. Congratulations again. This has been Kazunari Ninomiya.
▼ New Employee Interview Comments (Excerpt)
Q) As new members of society, you are facing your "first stage." Could you give a message to "fellow contemporary Ninomiya-san" who continues to challenge on another major stage, the last tour?
A) As a new member of society, I too will face various anxieties and walls in this new world, but I want to work hard, believing that new feelings and many fun things await beyond that. I hope that fellow contemporary Ninomiya-san and I can motivate each other, help each other, and grow together. Let's do our best!
＜Profile＞
Kazunari Ninomiya (born June 17, 1983, from Tokyo. Debuted in 1999 as a member of "Arashi"
Keywords: Nomura's Brokerage Plus, Brand Ambassador, Kazunari Ninomiya, New Brand, Plus to your expectations., Tagline, Real Estate Brokerage, Brokerage, Real Estate, CRE
FAQ
What is "Nomura's Brokerage Plus"?
It is a new brand integrating Nomura Real Estate Solutions' real estate brokerage and CRE businesses, aiming to provide value exceeding customer expectations.
Why was Kazunari Ninomiya chosen as the ambassador?
His diverse career path resonates with the brand tagline "Plus to your expectations."
What is the purpose of brand unification?
To strengthen the "One Team" structure across the organization and provide high-value solutions to all customer segments.