KIRIN's Akira Kawashima Judges Your 'Genius-Level Excuses' in 'Shinsawars Oigokko' Campaign — Winner Gets ¥1,031,000 Inspired by the 'Taste of Genius'!

Nobel Confectionery Co., Ltd. (Headquarters: Higashinari-ku, Osaka; President and CEO: Toshiaki Baba; hereinafter 'Nobel Confectionery') will launch the '#Shinsawars_Oigokko' campaign on its official X (formerly Twitter) account to commemorate the new TV commercial for 'Shinsawars Gummy,' known for its 'intensely sour and delicious' flavor and firm texture, starting June 15, 2026.

About the Campaign

'Shinsawars Gummy,' popular for its 'intensely sour and delicious' taste and chewy texture, will launch the '#Shinsawars_Oigokko' campaign with Akira Kawashima from the comedy duo KIRIN serving as judge.

The campaign invites participants on X (formerly Twitter) to submit their most 'genius-level excuses for being late' under the theme 'What's a genius-level excuse that got you forgiven for being extremely late?' from June 16 (Tue) to June 25 (Thu), 2026.

Akira Kawashima, known for his sharp wordplay and witty commentary on numerous TV programs, will rigorously judge the most 'genius' responses.

To enter, follow Nobel Confectionery’s official X account '@nobel_seika,' quote retweet the designated post, and submit your answer with the hashtag '#Shinsawars_Oigokko'.

The grand prize winner will receive ¥1,031,000, inspired by the phonetic play on 'ten (10) sa (3) i (1)' from 'Tensai' (genius).

Additionally, 100 lucky participants will be randomly selected to receive a ¥3,000 QUO Card.

Campaign Overview

Campaign Name: #Shinsawars_Oigokko

Entry Period: June 16 (Tue), 2026 – June 25 (Thu), 2026

Results Announcement: July 6 (Mon), 2026

Theme: 'What’s a genius-level excuse that got you forgiven for being extremely late?'

Prizes: - Grand Prize Winner: ¥1,031,000 in cash - 100 randomly selected participants: ¥3,000 QUO Card each (by retweeting the official @nobel_seika post)

How to Enter: 1. Follow '@nobel_seika' on X (formerly Twitter) 2. Quote retweet the designated post with your answer using '#Shinsawars_Oigokko' 3. Winners will be contacted via DM after the campaign

<Official X Account URL> https://x.com/nobel_seika/

Judge: Akira Kawashima

Date of Birth: February 3, 1979

Height/Weight: 179 cm / 65 kg

Blood Type: AB

Hometown: Uji City, Kyoto Prefecture

Hobbies: Gaming, Horse Racing

Skills: Illustration

Education/Debut: 20th class, NSC Osaka, 1997

Product Overview

Product Name: 'Shinsawars Gummy - Grape Flavor / Ramune Flavor'

Sales Area: Nationwide

Net Weight: 50g

Suggested Retail Price: Open Pricing

Product Features: Maintains its firm, chewy texture while enhanced sourness elevates the overall flavor. A hard gummy that delivers a consistently intense and deliciously sour taste.

About Nobel Confectionery

Nobel Confectionery values 'dreams and romance' born from confectionery, delivering various sweets as dreams shaped into 'new deliciousness.' Committed to bringing more smiles, the company will continue creating 'one dreamy bite' that makes people smile upon tasting.

Company Name: Nobel Confectionery Co., Ltd.

Executive: President and CEO Toshiaki Baba

Founded: October 2, 1929

Incorporated: May 10, 1947

Business: Manufacturing and sales of confectionery

Main Products: Candies, Gummy Candies, Lozenges, Ingredient Sweets

Employees: 243 (as of May 2026)

<Official Website URL> https://www.nobel.co.jp/