Nobel Confectionery Expands 'Petagoo Gummy' Universe with New CM 'Petagoo Alien Appears'

Nobel Confectionery Co., Ltd. (Headquarters: Ikuno-ku, Osaka; President: Toshiaki Baba), hereafter Nobel Confectionery, will begin airing its new commercial, 'Petagoo Alien Appears'篇, nationwide from Saturday, May 23, 2026. In advance of this, the 'Petagoo Gummy' brand website was renewed and has been public since Monday, May 18. This year's Petagoo, with renewed taste and packaging, seems to be serious. When asked for their enthusiasm, Petagoo said, 'Mankind, chew on, peta,' so we adopted it as the catchphrase. Brand site URL: https://www.nobel.co.jp/petagoo/ ■CM Story The CM 'Petagoo Alien Appears' is a full CG animation piece that depicts a woman, captivated by the texture of Petagoo, who flies into space in the spaceship 'Petagoo-go' and transforms into the new character 'Petagoo Alien.' The new character 'Petagoo Alien,' making its debut in this work, appears as a symbol of humans who have become obsessed with 'Petagoo Gummy.' Fascinated by the thin and hard texture of Petagoo Gummy, their goal is to spread Petagoo throughout the galaxy, including Earth. The CM comically portrays their obsession with Petagoo, showing them dancing inside the Petagoo-filled ship and their eyes turning into hearts when interacting with Petagoo. It further expands the unique worldview of 'Petagoo = an extraterrestrial being' that has been developed in previous commercials and promotional measures, expressing a more 'carefree and cute' character personality. The director is NIO, and the CM song also features a new arrangement matching the worldview of this work. ■CM Overview Product Name: 'Petagoo Alien Appears' (15 seconds) Release Date: Saturday, May 23, 2026 Broadcast Area: Nationwide URL: https://youtu.be/GCUAO8lkF54 ■'Petagoo Gummy' Product Overview Product Name: 'Petagoo Gummy Grape Flavor/Soda Flavor/Golden Pine Flavor' Sales Area: Nationwide Content: 50g Reference Price: Open price Product Features: A new type of gummy with a rich flavor that spreads as you chew, and an addictive texture that is thin and hard. ■CM Production Staff List Advertising Agency: CyberAgent, Inc., NEW GREEN Production: CyberAgent, Inc. Creative Director / Planner: Takashi Nishitani Planner: Ryunosuke Kawanishi Copywriter: Seisho Kuwabara Art Director: Risa Naito Creative Producer: Daisuke Yoshida, Shun Sato Producer: Masahiro Takeda Director & 3DCG: NIO CG Animator: Satoshi Takeno / Ayano Tamura (MontBlanc pictures) CG Rigger: Shoya Sato (MontBlanc pictures) 3D Character Artist: Daiki Yamada 3D Modeler: Takeru Shioyama / Kou Nakamura (UNDEFINED) Concept Artist: Mirei Tsuzuki Effect Animator: Mami Sonokawa Animation Producer: tete Graphic Designer: A Fei (THINGS.) Choreography: Chaso Music (Arrangement): Shinsuke Kubota (Aozora) Online Editor: Kensaku Numata (TRES) MA: Hiroya Hattori Copy design: CREATIVE GUILD MASK ■About Nobel Confectionery Nobel Confectionery values the 'dream and romance' that comes from sweets, delivering various confections in the form of 'new deliciousness' dreams. Seeking more smiles, we will continue to create 'a single dream grain' that brings a smile to your face when you taste it. Company Name: Nobel Confectionery Co., Ltd. Officer: President: Toshiaki Baba Founded: October 2, 1929 Established: May 10, 1947 Business: Confectionery manufacturing and sales Main Products: Candies, gummy candies, tablets, ingredient-based sweets Number of Employees: 243 (as of May 2026) https://www.nobel.co.jp/