Shimachu Expands New Furniture Brand 'yutoria,' Proposing 'A Life of Comfort' with Three Styles
Furniture retailer Shimachu is expanding its new brand 'yutoria,' which offers three distinct interior styles, to 10 physical stores and online via Shimahonet and Nitori Net, making it available for nationwide delivery.
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- 📰 Published: May 20, 2026 at 20:00
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Shimachu Co., Ltd. has expanded its new furniture brand 'yutoria' to 10 stores starting April 1st. Sales also began on the Shimahonet and Nitori Net online stores in late April, enabling nationwide delivery. The brand offers total coordination centered on living and dining rooms across three styles: 'Natural,' 'Natural Modern,' and 'Modern.' It focuses on quality, function, and design, with a core price range of 150,000 to 500,000 JPY.
FAQ
What is 'yutoria'?
'yutoria' is a new furniture brand by Shimachu, designed to propose a lifestyle with 'yutori' (comfort and spaciousness).
What interior styles does 'yutoria' offer?
It offers three distinct styles: 'Natural Style', 'Natural Modern Style', and 'Modern Style'.
Where can I purchase 'yutoria' furniture?
It is available at 10 expanded Shimachu/Homes stores and online through the Shimahonet and Nitori Net websites for nationwide delivery.
What is the general price range for the 'yutoria' brand?
The brand's core product lineup is priced between 150,000 and 500,000 JPY.
Does 'yutoria' only sell large furniture items?
No, in addition to main furniture for living and dining rooms, the brand also offers items like lighting and rugs to facilitate total interior coordination.