Bookbird – The Bookstore Connecting the World, an e-commerce site operated and planned by NIPPAN IPS Co., Ltd. (Head Office: Bunkyo-ku, Tokyo; President & CEO: Daisuke Numata) specializing in importing and selling overseas content, books, and magazines – announces the extension of the early-bird benefit period for the currently open 'Thainuma Phrase Certification (https://www.nippan-ips.co.jp/thainuma/)' until July 12, 2026 (Sunday), due to popular demand.

All applicants who register during this period will be granted free access to a special online Thai phrase lecture hosted by Mr. Fukutomi, a popular educator known for entertainment-based Thai language learning, and WELCOME Thainuma, a leading media platform for Thai drama and Thai culture content. This lecture will follow the theme of the Thainuma Phrase Certification, using commonly heard phrases from Thai dramas and events as teaching material to clearly explain their meanings, usage, and cultural background. Additionally, we will collect 'Thai phrases you want to learn' from participants in advance, making this session not only a fun way to prepare for the certification but also an opportunity to deepen your understanding of Thai culture and fan activities.

Event Name: Special Online Thai Phrase Lecture by Mr. Fukutomi × WELCOME Thainuma

Date & Time: Saturday, July 25, 2026, 18:00– (approx. 1 hour)

Fee: Free

Eligibility: All individuals who have registered for the 'Thainuma Phrase Certification' by July 12, 2026 (Sunday)

About the 'Thainuma Phrase Certification'

The 'Thainuma Phrase Certification' is a test designed for Thai culture enthusiasts (Thainuma citizens) who live by the motto '#NoCompromiseInPreparingToMeetYourIdol'. It allows fans to enjoyably learn frequently used phrases from Thai dramas and expressions used at fan meetings, local events, and on social media, enabling them to understand their favorite stars' words and express their own feelings in Thai.

This certification is conducted with full cooperation from the book 'Basic Thai Phrases Learned with Excitement from Thai Dramas,' published by KADOKAWA in 2024. ★ Check it out in video!

Certification Overview

Certification Name: Thainuma Phrase Certification

Official Website: https://www.nippan-ips.co.jp/thainuma/

Features:

#NoCompromiseInPreparingToMeetYourIdol

If you're going to meet your favorite star, your preparation must be perfect.

You want to understand the words of your beloved Thai actors and artists.

And you want to express your feelings in Thai. This certification answers that desire.

- Features real-life phrases commonly heard in Thai dramas

- Learn expressions you can use directly at fan meetings and on social media

- Designed to be enjoyable even for beginners, while also visualizing your actual skill level

Application Period: Thursday, May 14, 2026 – Wednesday, August 5, 2026 Exam Date & Time: Sunday, August 23, 2026, 10:50–11:20 Exam Venue: Online Exam Fee: 4,950 JPY (tax included)

Results Announcement Date: Friday, September 18, 2026 Certificate of Achievement: Original certificate of achievement will be awarded and shipped sequentially starting the third week of September 2026

Organizer: Bookbird – The Bookstore Connecting the World

Operator: NIPPAN SEGMO Co., Ltd.

Special Cooperation: KADOKAWA Language Book Editorial Department

Textbook Overview

Title: Basic Thai Phrases Learned with Excitement from Thai Dramas (with audio download)

Authors: WELCOME Thainuma / Porsak Nakhun

Supervised & Authored by: Wataru Fukutomi

Price: 2,200 JPY (2,000 JPY + tax)

Release Date: October 29, 2024

Format: B6 size

Pages: 208

ISBN: 9784046066527

Three Benefits for Passers

● Benefit 1: Exclusive Thai congratulatory voice message recorded by Porsak Nakhun

Porsak Nakhun, who voices the textbook audio, has recorded a special Thai congratulatory message exclusively for this certification. This limited-content item allows you to receive congratulations in Thai, something you can only get here.

● Benefit 2: Printable Thai phrase materials for fan activities (paid)

We provide printable materials featuring Thai phrases for use at events and fan meetings.

Includes popular phrases in the Thainuma community such as 'Make a finger heart!', 'Burn!', and 'Look this way!', which can be used to create fan goods like fans and cheering boards.

● Certificate of Achievement

Passers will receive an original-designed 'Thainuma Phrase Certification Achievement Certificate'.

This certificate serves as proof of your Thai language learning journey and will be a memorable keepsake.

About 'Bookbird – The Bookstore Connecting the World'

'Bookbird – The Bookstore Connecting the World' is an e-commerce site launched in August 2022 that imports and sells overseas books, magazines, and lifestyle goods. Leveraging long-standing trust relationships with overseas publishers, it offers approximately 3,000 items, including international magazines and picture books.

To date, it has hosted events such as the 'Thainuma Family Sale' and 'A Day Full of Butterbear,' allowing fans to enjoy Thai culture.

Additionally, the X account 'Bookbird – The Bookstore Connecting the World (https://x.com/bookbird_mag)' will be renamed and relaunched as 'Thainuma Committee.' As a community where people connect through their shared 'love' for Thai dramas, actors, and culture, it aims to become a deeper hub for enjoying the charm of Thai dramas, artists, and culture. Moving forward, while remaining a bookstore, it will evolve into a 'hub for enjoying the Thainuma experience.'

Website: https://store.shopping.yahoo.co.jp/nippanips/ X: https://x.com/bookbird_mag

Company Overview

Company Name: NIPPAN IPS Co., Ltd. (NIPPAN IPS Co., Ltd.)

URL: https://www.nippan-ips.co.jp/

Headquarters: Tokyo HQ, 1-3-4 Yushima, Bunkyo-ku, Tokyo 113-0034

Overseas Offices: Taiwan, China, USA, Germany

Established: December 21, 1994 (Heisei 6)

Capital: 100 million JPY

Representative: President & CEO Daisuke Numata (Numata Daisuke)

Employees: 83 (as of April 1, 2026)

Business Activities: Import wholesale, export wholesale, publishing distribution agency, e-commerce for overseas expatriates 'CLUB JAPAN' business

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: KADOKAWA