Over 1,000 Groups Flock to Hands-On Accessory Shop 'luv lab' During Golden Week; Some Stores See All-Day Lines. First Kansai Location and IP Collaborations Planned
Key facts
- Over 1,000 Groups Flock to Hands-On Accessory Shop 'luv lab' During Golden Week; Some Stores See All-Day Lines. First Kansai Location and IP Collaborations Planned
- Ninevation Inc.'s experiential accessory shop 'luv lab' saw over 1,000 groups visit its three stores in Shibuya, Harajuku, and Yokohama Chinatown during the 2026 Golden Week period. Some stores experienced continuous lines with approximately one-hour waits throughout the day. The company plans to open its first store in the Kansai region and launch collaborations with IP content.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Ninevation Inc.'s experiential accessory shop 'luv lab' saw over 1,000 groups visit its three stores in Shibuya, Harajuku, and Yokohama Chinatown during the 2026 Golden Week period. Some stores experienced continuous lines with approximately one-hour waits throughout the day. The company plans to open its first store in the Kansai region and launch collaborations with IP content.
- Citation
- Over 1,000 Groups Flock to Hands-On Accessory Shop 'luv lab' During Golden Week; Some Stores See All-Day Lines. First Kansai Location and IP Collaborations Planned (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Ninevation Inc.'s experiential accessory shop 'luv lab' saw over 1,000 groups visit its three stores in Shibuya, Harajuku, and Yokohama Chinatown during the 2026 Golden Week period. Some stores experienced continuous lines with approximately one-hour waits throughout the day. The company plans to open its first store in the Kansai region and launch collaborations with IP content.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 23:46
- 🔍 Collected: June 3, 2026 at 15:06
- 🤖 AI Analyzed: June 7, 2026 at 00:41 (81h 35m after Collected)
Ninevation Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Xuemei Lin), which operates the experiential accessory shop 'luv lab,' announced that during the 2026 Golden Week period, the three stores in Shibuya, Harajuku, and Yokohama Chinatown welcomed approximately 1,000 groups or more.
Customers lining up before the 12:00 PM opening (luv lab Chinatown Store)
A store where the line never stopped all day
At some stores, the queue continued without a break from the 12:00 PM opening until around 5:00 PM, with wait times of about one hour throughout the day.
On some days, more than 10 groups formed a line before opening,
resulting in an unusual level of activity with 'one-hour waits from opening to closing.'
From 'product consumption' to 'experience consumption'——
A consumption style that values the experience itself is spreading, especially among Generation Z.
At luv lab, you can see young people choosing parts together with friends or partners, as well as parents and children finishing a single piece together.
Rather than 'buying' accessories, the experience of 'making' them is supported by a wide range of people as a place to share memories.
Future Outlook
In response to this reception, luv lab is proceeding with store expansion with an eye on opening in the Kansai region.
Currently, potential locations are being considered, mainly in the Kyoto, Osaka, and Kobe areas.
Furthermore, the company plans to actively engage in collaborations with IP content such as anime, characters, games, and artists.
Trendy custom keyboards (exclusive to luv lab Harajuku and Chinatown stores)
By combining luv lab's strength of 'the experience of creating your own item' with IP content,
the company aims to deliver an even more special experience to fans.
Inquiries from companies and IP holders are widely welcome, including consultations for collaborations and projects, as well as requests for exhibition at various events.
Going forward, luv lab will continue to provide new experiential value under the concept of 'enjoy the time you spend making,'
and will proceed with its expansion as an experiential entertainment shop across Japan.
luv Lab
◼️Official Website
https://luvlab.base.shop/
◼️Reservation Site (Shibuya store only)
https://tol-app.jp/s/luvlab
◼️Official SNS
Shibuya Store Instagram: https://www.instagram.com/luvlab_shibuya/
Yokohama Chinatown Store Instagram: https://www.instagram.com/luvlab_yokohamachinatown
Harajuku Store Instagram: https://www.instagram.com/luvlab_harajuku
【Company Overview】
Company Name: Ninevation Inc.
Location: 902 Aoyamadai Building, 2-9-10 Shibuya, Shibuya-ku, Tokyo
【Contact Information】
Ninevation Inc.
Website: https://ninevation.info/
Email: contact@ninevation.info
Customers lining up before the 12:00 PM opening (luv lab Chinatown Store)
A store where the line never stopped all day
At some stores, the queue continued without a break from the 12:00 PM opening until around 5:00 PM, with wait times of about one hour throughout the day.
On some days, more than 10 groups formed a line before opening,
resulting in an unusual level of activity with 'one-hour waits from opening to closing.'
From 'product consumption' to 'experience consumption'——
A consumption style that values the experience itself is spreading, especially among Generation Z.
At luv lab, you can see young people choosing parts together with friends or partners, as well as parents and children finishing a single piece together.
Rather than 'buying' accessories, the experience of 'making' them is supported by a wide range of people as a place to share memories.
Future Outlook
In response to this reception, luv lab is proceeding with store expansion with an eye on opening in the Kansai region.
Currently, potential locations are being considered, mainly in the Kyoto, Osaka, and Kobe areas.
Furthermore, the company plans to actively engage in collaborations with IP content such as anime, characters, games, and artists.
Trendy custom keyboards (exclusive to luv lab Harajuku and Chinatown stores)
By combining luv lab's strength of 'the experience of creating your own item' with IP content,
the company aims to deliver an even more special experience to fans.
Inquiries from companies and IP holders are widely welcome, including consultations for collaborations and projects, as well as requests for exhibition at various events.
Going forward, luv lab will continue to provide new experiential value under the concept of 'enjoy the time you spend making,'
and will proceed with its expansion as an experiential entertainment shop across Japan.
luv Lab
◼️Official Website
https://luvlab.base.shop/
◼️Reservation Site (Shibuya store only)
https://tol-app.jp/s/luvlab
◼️Official SNS
Shibuya Store Instagram: https://www.instagram.com/luvlab_shibuya/
Yokohama Chinatown Store Instagram: https://www.instagram.com/luvlab_yokohamachinatown
Harajuku Store Instagram: https://www.instagram.com/luvlab_harajuku
【Company Overview】
Company Name: Ninevation Inc.
Location: 902 Aoyamadai Building, 2-9-10 Shibuya, Shibuya-ku, Tokyo
【Contact Information】
Ninevation Inc.
Website: https://ninevation.info/
Email: contact@ninevation.info
FAQ
Where are the luv lab stores located?
Currently, there are three stores in Shibuya, Harajuku, and Yokohama Chinatown.
Do I need a reservation for luv lab?
Reservations are available for the Shibuya store via https://tol-app.jp/s/luvlab.
What are luv lab's future expansion plans?
The company is considering opening stores in the Kansai region (Kyoto, Osaka, Kobe).