Popular Yakiniku 'Motsu no Yoichi' Opens New Store in Obu City, Aichi on June 21, 2026!

■ About 'Motsu no Yoichi'
'Motsu no Yoichi', a popular Yakiniku restaurant chain centered in the Tokai area with lines of customers every day, will open a new store in Obu City, Aichi on Sunday, June 21, 2026. As a new food hub in Obu, we will offer highest-quality 'Trademark Registered Marbled Raw Tongue' and 'A5 Kuroge Wagyu Kalbi' at overwhelmingly low prices suitable for daily use.

■ Three Commitments of Motsu no Yoichi
1. A moving experience with 'pot-cooked rice' supervised by a 100-year-old traditional rice shop.
We believe that the best partner for Yakiniku is rice. 'Yoichi Rice,' shipped directly from contracted farmers in Hokkaido, is cooked in a dedicated pot per order. Enjoy the emotional experience of rice sweetness and meat fat melting together.

2. Signature 'Trademark Registered Marbled Raw Tongue' and 'A5 Kuroge Wagyu Kalbi'
'Trademark Registered Marbled Tongue (899 yen)', provided without being frozen once, features amazing softness and flavor. We are thoroughly committed to offering meat of high-end quality at mass-market prices, such as 'A5 Kuroge Wagyu Kalbi (699 yen)'.

3. 'Draft Beer, Highball, Lemon Sour' are 199 yen (218 yen tax included) at any time!
Based on the desire to enjoy delicious Yakiniku without worrying about the wallet, we offer major drinks, including draft beer, for 199 yen all day. We have created an environment where everyone, from solo diners to families, can toast easily at any time.

■ [Total 3 Million Yen] Grand Opening! Cashback Campaign Overview
To commemorate the opening of the Obu store, we are holding a limited-time 'Half-price Cashback' campaign.
Benefits: For customers who visit between Sunday, June 21, 2026, and Friday, July 31, 2026, we will provide a voucher for 'half of the dining bill' that can be used between Monday, August 17, 2026, and Wednesday, September 30, 2026!
Distribution Period: June 21, 2026 - July 31, 2026 (while supplies last)
Validity: August 17, 2026 - September 30, 2026
Eligible: All groups
Conditions: Cannot be combined with other coupons. Up to 2 vouchers can be used for bills over 6,000 yen.

We are also equipped with a banquet hall that can be reserved for 20 or more people per floor. We also offer courses with a 2-hour all-you-can-drink option starting from 5,000 yen.

[Store Details]
Store Name: Yakiniku Horumon Motsu no Yoichi Obu Store
Opening Date: June 21, 2026 (Sunday)
Address: 2-195 Toshin-cho, Obu City, Aichi, 474-0022
Access: 5-minute walk from JR Kyowa Station East Exit
Tel: 0562-48-8929
Regular Holiday: None
Business Hours:
(Mon-Fri) 17:00-23:00 (FOOD L.O. 22:00 / DRINK L.O. 22:30)
(Sat/Sun/Hol) 11:00-23:00 (FOOD L.O. 22:00 / DRINK L.O. 22:30)
Parking: Yes, 31 spaces
Seating: 159 seats (table sofa)
*Please note that reservations are limited to 10 groups per day.