Nagoya's "Hirudake Unagiya" (Daytime Eel Restaurant), known for its unbeatable cost performance and endless queues, supervises the launch of a new brand: "Sumibiyaki Unagi to Tokusen Wagyu Fujisan" (Charcoal-Grilled Eel and Premium Wagyu Fujisan), with its second directly managed store opening in Kasugai City, Aichi Prefecture!!

Act Community Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Masato Yanase), which supports franchise headquarters and franchisees, operates "Hirudake Unagiya," a charcoal-grilled eel specialty restaurant based on the concept of "authentic eel with the best cost performance." This brand, which previously operated only during the daytime as a shared-space business, launched its first store, "Sumibiyaki Unagi to Tokusen Wagyu Fujisan," in Yokkaichi City in July 2025. Now, its second directly managed store under the Fujisan brand is opening in Kasugai City, Aichi Prefecture. "Unadon Kyokujo" (Premium Eel Bowl) using one and a half eels. **[Grand Opening along National Route 19, Kasugai's Main Artery!!]** This time, "Fujisan Kasugai Store" will open right along National Route 19, a major national highway connecting Kasugai to Nagoya. This area is a main thoroughfare for daily life in Kasugai, with many users ranging from families to business people, and is lined with numerous restaurants. In such a location, we aim to create a restaurant that will delight not only the people of Kasugai but also those in neighboring municipalities with our overwhelmingly cost-effective eel. **[Fujisan Brand: High-Quality Eel at Popular Prices. Overwhelming Cost Performance!!]** Authentic 100% charcoal-grilled eel available from 1,800 yen! **[Fresh Raw Eel]** Regarding eel, our "Fujisan" brand uses no frozen eel whatsoever. We are committed to using raw eel. We use the same raw eel as high-end restaurants. We use "Japanese eel" that has been carefully selected by a wholesaler according to strict standards, ensuring it is rich in fat and tender. **[All-You-Can-Eat Brand-Name Rice]** In recent years, the rising price of domestic brand-name rice has been a concern. However, at our restaurant, rice refills are free. We use our original "hagama" (traditional iron pot) to cook the rice quickly over high heat. This freshly cooked, fluffy rice is also, surprisingly, all-you-can-eat! You can enjoy it until you are full. **[100% Charcoal Grilling]** You can enjoy authentic eel cooked over charcoal. While many eel restaurants have increasingly switched to gas cooking in recent years, our restaurant is committed to cooking eel entirely over charcoal from its raw state, quickly over high heat. The moment you take a bite, a subtle charcoal aroma wafts from the eel, allowing you to enjoy incredibly delicious eel. Our restaurant's feature: 3 types of Hitsumabushi for various ways to enjoy. "Unagi Hitsumabushi Tokujo" (Premium Eel Hitsumabushi) **[Eel Hitsumabushi]** Carefully selected eel is meticulously charcoal-grilled to seal in its umami, creating the ultimate hitsumabushi to be savored luxuriously. Enjoy the first bowl as is, the second with condiments, the third as ochazuke with special dashi broth, and the fourth as you prefer, with flavors expanding with each bite. It is a luxurious dish to be enjoyed with all five senses, with its fragrant charcoal aroma and hot eel. "Wagyu Unagi Hitsumabushi Jo" (Superior Wagyu Eel Hitsumabushi) **[Wagyu Eel Hitsumabushi]** The savory umami of fragrant grilled eel and the melting richness of carefully selected wagyu beef meet in one bowl—that is "Wagyu Eel Hitsumabushi." The rich aroma of eel brought out by charcoal grilling. The deep umami of wagyu beef that spreads with every bite. And the rice cooked in a hagama pot envelops everything. "Tenmabushi Tokujo" (Premium Tempura Hitsumabushi) **[Tenmabushi]** Tenmabushi allows you to enjoy seasonal tempura in three ways: as a tempura set meal, as a tempura donburi with special sauce, and finally, as a light tempura ochazuke with dashi broth. This luxurious dish features lightly fried tempura. The sweetness of shrimp, the aroma of seasonal vegetables, and the light texture of the batter all combine with the freshly cooked rice. From crispy to juicy umami. We hope this new signature menu item, offering a new tempura experience, will be well-received by a wide range of customers. Not just Hitsumabushi! We also have a full lineup of Okemabushi and Gozen (set meal) menus!! With eel as the main focus, we offer Gozen menus for everyone in Kasugai to enjoy. Please also enjoy "Oke Unagi" (Eel in a Tub), which you can share with family and friends. Of course, you can also enjoy "Hirudake Unagiya"'s famous Fuji Mountain Eel! "Hirudake Unagiya"'s specialty, the "Fuji Mountain" Unadon, which luxuriously uses two eels, can also be enjoyed at "Fujisan." It is sure to satisfy those with an "eel mentality" who want to eat a lot of eel! **** Store Name: Sumibiyaki Unagi to Tokusen Wagyu Fujisan Kasugai Store Address: 2-15 Toriimatsucho, Kasugai City, Aichi Prefecture 486-0844 Phone Number: 0568-82-6510 Business Hours: Lunch 11:00-14:30 (LO 14:00), Dinner 17:00-21:00 (LO 20:30) Seating Capacity: 50 seats Closed: None Parking: 20 spaces Website: https://www.unagihirudake.com **** ◼️ Uses Japanese eel served at high-end restaurants We use Japanese eel raised with carefully selected feed and water quality. At our restaurant, we receive Japanese eel from a long-established eel wholesaler in Mie, which meets strict criteria.